• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceEye on Investing

Elon Musk’s bad bet: Bitcoin’s sudden dive will hit Tesla with a Q2 loss

Shawn Tully
By
Shawn Tully
Shawn Tully
Senior Editor-at-Large
Down Arrow Button Icon
Shawn Tully
By
Shawn Tully
Shawn Tully
Senior Editor-at-Large
Down Arrow Button Icon
June 22, 2021, 8:30 PM ET
Add Fortune on Google for similar content.

Just before 9 AM on June 22, Bitcoin’s price sank to $29,511, its lowest level since the early hours of January 2, and 55% off its all-time record of $64,863 achieved just ten weeks ago. This is bad news for all crypto investors, but especially so for BTC’s chief influencer, Tesla CEO Elon Musk. The reason: Musk likely bought every Bitcoin on Tesla’s books at a higher price. The upshot is that in Q2, Tesla will be taking a substantial write-down on the celebrated wager that helped launch the bull run that’s turned into a freefall.

By just after noon, Bitcoin had surged back to around $32,000. As we’ll see, that relief rally won’t save Tesla from booking a hefty charge.

In its 10K released on February 8, Tesla disclosed for the first time that it had purchased $1.5 billion in Bitcoin. We know that Tesla bought all of its coins between January 1 and February 8, the date of its annual report. By my calculations, it purchased roughly 46,000 coins at an average of $32,600. It’s unlikely that Tesla acquired any of its holdings for less than the $29,511 reached on June 22, since Bitcoin hovered below that threshold for only a single day, January 1. On January 2, it surged to over $32,000, never to drop below $30,000 until its new tumble breaching 30k.

Hence, all of the Bitcoin on Tesla’s balance sheet went at least briefly underwater on June 22. In Q1, it sold 10% of its holdings, or 4,600 coins, at $59,000, booking a $101 million gain. But assuming it hasn’t unloaded any more, and Musk in his frequent tweets on Bitcoin has only referenced the one sale, Tesla still holds 41,400 coins in its treasury. By my calculations, the EV-maker paid an average of $32,126 for those coins. So at what’s so far the June 22 low of $29,511, it was sitting on a loss of $2,615 per coin, for a total hit of $122 million.

That paper deficit means Tesla’s careened from what was once almost $1.5 billion in paper gains plus the $101 profit on the 10% sale, to what would be an overall loss of $21 million if it sold everything at $29,511. But Bitcoin fanatics claim that it price could easily go on another moonshot, sending Tesla’s holdings back into positive territory––indeed, they expect that to happen, and Musk probably does, too.

The problem is that even if Bitcoin rebounds, Tesla’s deploying an accounting system that will force it to book a sizable Q2 loss on its daring investment. The Financial Accounting Standards Board (FASB) classifies Bitcoin and other cryptocurrencies as an “indefinite lived intangible assets.” That designation means that companies holding Bitcoin must take a charge called an “impairment” in quarters where the market price falls below the what Tesla paid, but can’t take a gain when their value rises above their acquisition cost.

Tesla’s picked an unusual, and conservative, system for booking losses. It chose not to follow the more common method of taking a write down on the whole portfolio when Bitcoin’s price at the close of the quarter is lower than the average paid for the coins on its books. Instead, Tesla tracks its cost for each individual batch of Bitcoin, and if at any time during the quarter that individual batch is trading below its purchase price, the EV giant books an impairment for the difference.

So for accounting purposes, it doesn’t matter if Bitcoin jumps into the mid-$30,000s and puts Tesla’s holding back in the black. The charge doesn’t go away. Because the price fell to $29,511, Tesla’s obliged to take an impairment on every coin that it bought for more than that number. And it appears to have paid more for all the coins in its war chest. As a result, Tesla in Q2 will need to shoulder a pre-tax loss that I estimate at the full $122 million. That’s the total difference between the cost of each slug Tesla purchased, and the $29,511 low.

Of course, Bitcoin could just as easily sink well below that mark as go on another tear. If it hits $25,000 before the Q2 close on June 30, the loss will go to around $300 million. A drop to $20,000 would lift the impairment to around $500 million.

Even a $122 million ding is a big deal. It’s equal to 20% of the pre-tax income Tesla garnered in Q4 of 2020, and all but $15 million of that total flowed not from selling cars and batteries, but trading regulatory credits to rivals, a sideline it acknowledges will decline rapidly. Tesla’s shareholders are craving good news about Tesla’s EV sales. The last thing they want to worry about is how a crazily careening wager on Bitcoin could swamp its profits on cars in the quarters to come. Elon Musk controls what happens to Tesla. But he’s tied the carmaker’s future to a speculative flyer whose fortunes are skidding are out of his control.

Subscribe to Fortune Daily to get essential business stories straight to your inbox each morning.

About the Author
Shawn Tully
By Shawn TullySenior Editor-at-Large

Shawn Tully is a senior editor-at-large at Fortune, covering the biggest trends in business, aviation, politics, and leadership.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Finance

The ‘Trump Trade’ is turning into a loser in the stock market
InvestingStock
The ‘Trump Trade’ is turning into a loser in the stock market
By Geoffrey Morgan, Joel Leon and BloombergJuly 25, 2026
30 minutes ago
Trump pulls back after Iran crosses his red line as U.S. military breaks two-week streak of airstrikes amid talks for potential Hormuz deal
Middle EastIran
Trump pulls back after Iran crosses his red line as U.S. military breaks two-week streak of airstrikes amid talks for potential Hormuz deal
By Jason MaJuly 25, 2026
1 hour ago
U.S. military suddenly goes silent on Iran airstrikes while Houthi rebels and Saudi Arabia exchange attacks in battle over Red Sea shipping
EnergyIran
U.S. military suddenly goes silent on Iran airstrikes while Houthi rebels and Saudi Arabia exchange attacks in battle over Red Sea shipping
By Samy Magdy, Giovanna Dell'Orto and The Associated PressJuly 25, 2026
6 hours ago
Can Apple’s incoming CEO bring back the product design mojo of the Steve Jobs era?
MagazineApple
Can Apple’s incoming CEO bring back the product design mojo of the Steve Jobs era?
By Sebastian HerreraJuly 25, 2026
7 hours ago
t
EconomyInflation
Meet the Americans learning to go without after the biggest grocery inflation in 50 years
By Dee-Ann Durbin, Terry Tang, Maggie Scales, Sandy Guatibonza, Hikari Mae Hida and The Associated PressJuly 25, 2026
7 hours ago
g
EconomyInflation
‘Rockets and feathers’: Economists say grocery prices shoot up like the first, fall like the second
By Dee-Ann Durbin and The Associated PressJuly 25, 2026
7 hours ago

Most Popular

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
Real Estate
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
By Nick LichtenbergJuly 25, 2026
10 hours ago
'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
Economy
'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
By Eleanor PringleJuly 24, 2026
2 days ago
Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for
Big Tech
Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for
By Sydney LakeJuly 23, 2026
3 days ago
An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948
Success
An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948
By Orianna Rosa RoyleJuly 25, 2026
12 hours ago
The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
Economy
The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
By Sasha RogelbergJuly 23, 2026
2 days ago
Jensen Huang just used his first ever X post to warn the AI industry not to make the mistake that software narrowly avoided in the 1980s
AI
Jensen Huang just used his first ever X post to warn the AI industry not to make the mistake that software narrowly avoided in the 1980s
By Nick LichtenbergJuly 24, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.