• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceEye on Investing

Elon Musk’s Bitcoin tweet raises Tesla’s holdings by $143 million

Shawn Tully
By
Shawn Tully
Shawn Tully
Senior Editor-at-Large
Down Arrow Button Icon
Shawn Tully
By
Shawn Tully
Shawn Tully
Senior Editor-at-Large
Down Arrow Button Icon
June 14, 2021, 12:51 PM ET

For Bitcoin enthusiasts, it’s great news that Elon Musk’s tweet ignited a fresh bull run just as the leading cryptocurrency’s prospects were fading. It also did Musk a lot of good by boosting Tesla’s huge holdings, which were at risk of posting losses, well into the black. Taking a hit on his celebrated Bitcoin bet would have marked a colossal embarrassment for Musk.

The now famous digital missive came on Sunday, June 13, at 4:43 p.m. EST. Musk was responding to a report in Cointelegraph that Magda Wierzycka, the billionaire founder of South African money manager Sygnia, skewered the Tesla CEO in a TV interview, stating, “What we have seen with Bitcoin is price manipulation by one very powerful and influential individual.” Wierzycka effectively argued that Musk knows that his tweets––careening from praise for the “currency of the future” to criticism of its giant carbon footprint––trigger big swings in its price, but keeps weighing in anyway.

Musk riposted that her charges were “inaccurate” and that Tesla would once again take Bitcoin as payment for its vehicles once “there’s confirmation of reasonable [about 50%] clean energy usage by miners with positive future trend.” His words greatly reassured investors who feared Musk was abandoning Bitcoin after tweeting that because of the widespread use of fossil fuels in producing it, Tesla was reversing its earlier pledge to accept coins for its EVs.

Three minutes before Musk’s tweet, Bitcoin was trading at $35,948. His endorsement sent the coins on a moonshot. By just after 9 a.m. on Monday, June 14, as I’m writing this story, its price reached $40,258, the highest level since May 18. In the space of just 16 hours, Musk had restored the signature crypto’s fading momentum, spurring a 10.9% run that swelled its market cap by a staggering $75 billion.

The sudden jump garnered a quick windfall for Tesla. Musk helped spark Bitcoin’s explosion to almost $65,000 in mid-April by purchasing $1.5 billion in coins early in the first quarter of 2021. Later in Q1, Tesla sold 10% of its holdings near the peak, pocketing a pretax profit of $101 million. At the close of March, Tesla, by Fortune’s estimate, still owned 42,100 Bitcoin. Its latest 10-Q reported that it’s carrying those coins at cost, or “carrying value,” of $1.33 billion. That means it paid an average of $31,600 for the coins now on its balance sheet. (We’ll assume Musk hasn’t sold any more Bitcoin, as he referred to the original 10% sale in his latest tweet, and said nothing about unloading additional coins.)

But after Musk tweeted that Tesla would no longer accept Bitcoin in payment for its cars, the price tanked, dropping below $31,100 on June 8, sending the coins in its treasury underwater. Suddenly, an investment that at its peak gave Tesla a $1.3 billion paper gain was now threatening to produce losses in future quarters. Investors were questioning how any CEO could be so reckless as to park a huge chunk of corporate cash in just about the most volatile “asset” on the planet.

Musk’s vote of confidence restored a big part of Tesla’s shrunken gains, and, at least for now, made the prospect of future write-downs less likely. Before Musk’s Sunday tweet, Tesla’s 42,100 coins had a market value of $1.552 billion, $221 million more than Tesla paid for them. At the current price of $40,258, those holdings are worth $1.695 billion, adding $143 million to Tesla’s gains. Including the $101 million profit from Q1, Tesla has now made almost $250 million in realized and unrealized profits on Bitcoin.

Still, the Musk-inspired rally shouldn’t be overly encouraging either to Bitcoin investors in general or to Tesla shareholders who fear that a loss on a crazy gamble could hammer its profits from selling cars. Keep in mind that it took the intervention of one powerful individual who’s talking his book to ignite a 11% rally, which, by Bitcoin standards, isn’t a huge deal.

Because Bitcoin has no fundamental value, no one can even guess what it’s worth. That’s why the words of Musk, celebrities, and other “influencers” are taking the place of such factors as profits for stocks, yields for bonds, or the supply and demand outlook for other “stores of value” such as silver and gold. Their words can bring glamour, buzz, and momentum, as well as drive prices. But they don’t create value.

More must-read finance coverage from Fortune:

  • Hot cryptocurrencies set off a stampede for their unlikely mascot: Shiba Inu dogs
  • Trivago’s CFO emerges from a “long and very difficult winter”
  • Ally’s move to eliminate overdraft fees puts more pressure on big banks to lose a big revenue source
  • Why inflation could end the truce at Europe’s central bank over Fed-style money printing
  • Reddit’s WallStreetBets community turns its focus to Clover Health

Our mission to make business better is fueled by readers like you. To enjoy unlimited access to our journalism, subscribe today.

About the Author
Shawn Tully
By Shawn TullySenior Editor-at-Large

Shawn Tully is a senior editor-at-large at Fortune, covering the biggest trends in business, aviation, politics, and leadership.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

CommentaryLetter from London
I have been coming to Davos for 16 years. I have never seen such a crisis in U.S./European relations 
By Kamal AhmedJanuary 19, 2026
20 hours ago
posnett
Commentaryinvestment banking
Goldman investment banking co-head Kim Posnett on the year ahead, from an IPO ‘mega-cycle’ to another big year for M&A to AI’s ‘horizontal disruption’
By Nick LichtenbergJanuary 19, 2026
20 hours ago
dusek
CommentaryDavos
Geoeconomics is the new geopolitics: Playing offense in the new economy
By Mirek DusekJanuary 19, 2026
20 hours ago
Asiademographics
China birth rate hits lowest since 1949 in blow to baby drive
By BloombergJanuary 19, 2026
21 hours ago
Personal FinanceReal Estate
Current ARM mortgage rates report for Jan. 19, 2026
By Glen Luke FlanaganJanuary 19, 2026
22 hours ago
Personal FinanceReal Estate
Current refi mortgage rates report for Jan. 19, 2026
By Glen Luke FlanaganJanuary 19, 2026
22 hours ago

Most Popular

placeholder alt text
Investing
Stocks sell off globally as traders digest Trump message saying he wants Greenland because ‘your Country decided not to give me the Nobel’ 
By Jim EdwardsJanuary 19, 2026
19 hours ago
placeholder alt text
Politics
Army readies 1,500 paratroopers specializing in arctic operations for possible deployment to Minnesota if Trump invokes Insurrection Act
By Konstantin Toropin and The Associated PressJanuary 18, 2026
1 day ago
placeholder alt text
Economy
Making billionaires illegal by taxing their wealth wouldn’t even fund the government for a year, budget expert says
By Nick LichtenbergJanuary 17, 2026
3 days ago
placeholder alt text
AI
Elon Musk says that in 10 to 20 years, work will be optional and money will be irrelevant thanks to AI and robotics
By Sasha RogelbergJanuary 19, 2026
15 hours ago
placeholder alt text
Politics
The U.S. Supreme Court could throw a wrench into Trump’s plan to take Greenland as soon as Tuesday
By Jim EdwardsJanuary 19, 2026
15 hours ago
placeholder alt text
Success
Despite his $2.6 billion net worth, MrBeast says he’s having to borrow cash and doesn’t even have enough money in his bank account to buy McDonald’s
By Emma BurleighJanuary 13, 2026
7 days ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.