• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceEye on Investing

Elon Musk’s Bitcoin tweet raises Tesla’s holdings by $143 million

Shawn Tully
By
Shawn Tully
Shawn Tully
Senior Editor-at-Large
Down Arrow Button Icon
Shawn Tully
By
Shawn Tully
Shawn Tully
Senior Editor-at-Large
Down Arrow Button Icon
June 14, 2021, 12:51 PM ET

For Bitcoin enthusiasts, it’s great news that Elon Musk’s tweet ignited a fresh bull run just as the leading cryptocurrency’s prospects were fading. It also did Musk a lot of good by boosting Tesla’s huge holdings, which were at risk of posting losses, well into the black. Taking a hit on his celebrated Bitcoin bet would have marked a colossal embarrassment for Musk.

The now famous digital missive came on Sunday, June 13, at 4:43 p.m. EST. Musk was responding to a report in Cointelegraph that Magda Wierzycka, the billionaire founder of South African money manager Sygnia, skewered the Tesla CEO in a TV interview, stating, “What we have seen with Bitcoin is price manipulation by one very powerful and influential individual.” Wierzycka effectively argued that Musk knows that his tweets––careening from praise for the “currency of the future” to criticism of its giant carbon footprint––trigger big swings in its price, but keeps weighing in anyway.

Musk riposted that her charges were “inaccurate” and that Tesla would once again take Bitcoin as payment for its vehicles once “there’s confirmation of reasonable [about 50%] clean energy usage by miners with positive future trend.” His words greatly reassured investors who feared Musk was abandoning Bitcoin after tweeting that because of the widespread use of fossil fuels in producing it, Tesla was reversing its earlier pledge to accept coins for its EVs.

Three minutes before Musk’s tweet, Bitcoin was trading at $35,948. His endorsement sent the coins on a moonshot. By just after 9 a.m. on Monday, June 14, as I’m writing this story, its price reached $40,258, the highest level since May 18. In the space of just 16 hours, Musk had restored the signature crypto’s fading momentum, spurring a 10.9% run that swelled its market cap by a staggering $75 billion.

The sudden jump garnered a quick windfall for Tesla. Musk helped spark Bitcoin’s explosion to almost $65,000 in mid-April by purchasing $1.5 billion in coins early in the first quarter of 2021. Later in Q1, Tesla sold 10% of its holdings near the peak, pocketing a pretax profit of $101 million. At the close of March, Tesla, by Fortune’s estimate, still owned 42,100 Bitcoin. Its latest 10-Q reported that it’s carrying those coins at cost, or “carrying value,” of $1.33 billion. That means it paid an average of $31,600 for the coins now on its balance sheet. (We’ll assume Musk hasn’t sold any more Bitcoin, as he referred to the original 10% sale in his latest tweet, and said nothing about unloading additional coins.)

But after Musk tweeted that Tesla would no longer accept Bitcoin in payment for its cars, the price tanked, dropping below $31,100 on June 8, sending the coins in its treasury underwater. Suddenly, an investment that at its peak gave Tesla a $1.3 billion paper gain was now threatening to produce losses in future quarters. Investors were questioning how any CEO could be so reckless as to park a huge chunk of corporate cash in just about the most volatile “asset” on the planet.

Musk’s vote of confidence restored a big part of Tesla’s shrunken gains, and, at least for now, made the prospect of future write-downs less likely. Before Musk’s Sunday tweet, Tesla’s 42,100 coins had a market value of $1.552 billion, $221 million more than Tesla paid for them. At the current price of $40,258, those holdings are worth $1.695 billion, adding $143 million to Tesla’s gains. Including the $101 million profit from Q1, Tesla has now made almost $250 million in realized and unrealized profits on Bitcoin.

Still, the Musk-inspired rally shouldn’t be overly encouraging either to Bitcoin investors in general or to Tesla shareholders who fear that a loss on a crazy gamble could hammer its profits from selling cars. Keep in mind that it took the intervention of one powerful individual who’s talking his book to ignite a 11% rally, which, by Bitcoin standards, isn’t a huge deal.

Because Bitcoin has no fundamental value, no one can even guess what it’s worth. That’s why the words of Musk, celebrities, and other “influencers” are taking the place of such factors as profits for stocks, yields for bonds, or the supply and demand outlook for other “stores of value” such as silver and gold. Their words can bring glamour, buzz, and momentum, as well as drive prices. But they don’t create value.

More must-read finance coverage from Fortune:

  • Hot cryptocurrencies set off a stampede for their unlikely mascot: Shiba Inu dogs
  • Trivago’s CFO emerges from a “long and very difficult winter”
  • Ally’s move to eliminate overdraft fees puts more pressure on big banks to lose a big revenue source
  • Why inflation could end the truce at Europe’s central bank over Fed-style money printing
  • Reddit’s WallStreetBets community turns its focus to Clover Health

Our mission to make business better is fueled by readers like you. To enjoy unlimited access to our journalism, subscribe today.

About the Author
Shawn Tully
By Shawn TullySenior Editor-at-Large

Shawn Tully is a senior editor-at-large at Fortune, covering the biggest trends in business, aviation, politics, and leadership.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

President Donald Trump delivers the State of the Union address during a joint session of Congress at the Capitol on February 24, 2026 in Washington, DC.
Economynational debt
The next generation of senators has a ticking time bomb in its lap: Social Security’s impending insolvency and no plan for the national debt
By Eleanor PringleApril 10, 2026
13 minutes ago
Today’s top high-yield savings rates: Up to 5.00% on April 10, 2026
Personal FinanceSavings accounts
Today’s top high-yield savings rates: Up to 5.00% on April 10, 2026
By Glen Luke FlanaganApril 10, 2026
1 hour ago
Top CD rates today, April 10, 2026: Lock in up to up to 4.20%
Personal FinanceCertificates of Deposit (CDs)
Top CD rates today, April 10, 2026: Lock in up to up to 4.20%
By Glen Luke FlanaganApril 10, 2026
1 hour ago
Photo: Donald Trump
EconomyMarkets
U.S. and Iran begin peace talks as Trump’s White House goes to war against the media, insider traders, and the Pope
By Jim EdwardsApril 10, 2026
1 hour ago
stressed worker
EconomyJobs
The job market is so bad, workers now think they have worse odds of finding a role than during the pandemic
By Jake AngeloApril 10, 2026
2 hours ago
Dario Amodei
NewslettersTerm Sheet
What Anthropic’s too-dangerous-to-release AI model means for its upcoming IPO
By Beatrice NolanApril 10, 2026
3 hours ago

Most Popular

The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
Economy
The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
By Fortune EditorsApril 9, 2026
24 hours ago
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
AI
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
By Fortune EditorsApril 9, 2026
1 day ago
Gen Z doesn't want your full-time job. They want several part-time roles, and it's reshaping the entire workforce
Success
Gen Z doesn't want your full-time job. They want several part-time roles, and it's reshaping the entire workforce
By Fortune EditorsApril 9, 2026
1 day ago
White-collar workers are quietly rebelling against AI as 80% outright refuse adoption mandates
AI
White-collar workers are quietly rebelling against AI as 80% outright refuse adoption mandates
By Fortune EditorsApril 9, 2026
1 day ago
Current price of oil as of April 9, 2026
Personal Finance
Current price of oil as of April 9, 2026
By Fortune EditorsApril 9, 2026
23 hours ago
Gen Z workers are so fearful AI will take their job they’re intentionally sabotaging their company’s AI rollout
AI
Gen Z workers are so fearful AI will take their job they’re intentionally sabotaging their company’s AI rollout
By Fortune EditorsApril 8, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.