Never underestimate the power of a giveaway—especially when it’s covered in glaze.
In just over two months, Krispy Kreme has handed out more than 1.5 million doughnuts to vaccinated Americans, the chain said Tuesday. And come this Friday, it’s doubling down.
As part of National Doughnut Day, Krispy Kreme says it will give two free doughnuts to anyone who shows their vaccination card. Don’t have your card on you or haven’t been jabbed yet? You’ll still get one free doughnut to munch on.
Krispy Kreme was the first company to offer a nationwide incentive to people for receiving a COVID-19 shot. The list has grown extensively since March and now includes everything from cash to Super Bowl tickets.
Free doughnuts are sort of Krispy Kreme’s thing. Last year, the company says, it gave away over 30 million doughnuts to health care workers, first responders, teachers, coaches, and graduating seniors to help keep spirits up.
The chain also began delivering doughnuts nationwide in 2020, an escalation of the breakfast pastry wars. McDonald’s has, in past years, begun to explore the doughnut space, and Dunkin’ (formerly Dunkin’ Donuts) continues to turns heads with its coffee brands.
Krispy Kreme’s free doughnut promotion for vaccinated people will run through the end of the year.
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