• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechAI

A.I.’s carbon footprint is big, but easy to reduce, Google researchers say

Jeremy Kahn
By
Jeremy Kahn
Jeremy Kahn
Editor, AI
Down Arrow Button Icon
Jeremy Kahn
By
Jeremy Kahn
Jeremy Kahn
Editor, AI
Down Arrow Button Icon
April 21, 2021, 8:00 PM ET

Our mission to make business better is fueled by readers like you. To enjoy unlimited access to our journalism, subscribe today.

Artificial intelligence algorithms that power some of the most cutting-edge applications in technology, such as writing coherent passages of text or generating images from descriptions, can require vast amounts of computing power to train. And that in turn requires large amounts of electricity, leading many to worry about the carbon footprint of these increasingly popular ultra-large A.I. systems make them environmentally unsustainable.

New research from scientists at the University of California at Berkeley and Google, which deploys many of these large A.I. systems, provides the most accurate estimates to date for the carbon footprint of some of these state-of-the-art systems.

For instance, GPT-3, a powerful language model created by the San Francisco-based A.I. company OpenAI, produced the equivalent of 552 metric tons of carbon dioxide during its training, according to the study. That’s the same amount that would be produced by driving 120 passenger cars for a year. Google’s advanced chatbot Meena consumed 96 metric tons of carbon dioxide equivalent, or about the same as powering more than 17 homes for a year.

While those figures are frightening large, they are smaller than some previous estimates from researchers who did not have access to the same detailed information from inside Google and OpenAI. The research paper, which was posted to the non-peer reviewed research repository arxiv.org on Wednesday, also shows that the climate impact of A.I. can be mitigated.

The researchers conclude that the carbon footprint of training these algorithms varies tremendously depending on the design of the algorithm, the type of computer hardware used to train it, and the nature of electricity generation where that training takes place.

Altering all three of these factors can reduce the carbon footprint of training one of these very large A.I. algorithms by a factor of up to 1,000, the Google scientists found. Simply changing the datacenter used to train the algorithm from a place where power generation is coal intensive, like India, to one where the electrical grid runs on renewable power, such as Finland, can reduce it by a factor of between 10 and 100 times, the study concluded.

“It’s like that old joke about the three most important things in real estate: location, location, location,” David Patterson, the Google scientist who is lead author on the new paper, told Fortune. “Location made such a big difference.”

Patterson, who is also an emeritus professor at U.C. Berkeley, says that’s ultimately good news because most A.I. algorithms are trained “in the cloud,” with the actual processing taking place in data centers that can be hundreds or even thousands of miles away from where the person creating the system is sitting. “In cloud computing, location is the easiest thing to change,” he says.

But if environmental sustainability becomes a major consideration in training A.I. systems it is also to further cement the market position of the largest cloud service providers. That’s because companies such as Microsoft, Google, IBM and Amazon Web Services have dozens of data centers in many different places, including those in areas with colder average temperatures, reducing the cost of cooling all those server racks, and greener energy.

The environmental impact of ultra-large A.I. systems designed for processing language was one of the criticisms of such algorithms raised by a group of A.I. ethics specialists inside Google that played a role in the events that precipitated the ouster of Timnit Gebru and the subsequent firing of Margaret Mitchell, the two co-heads of the A.I. ethics research team.

Jeff Dean, a senior executive vice president at Google who heads the company’s research division and has been faulted by Gebru and her supporters for his role in forcing her out, is one of the nine authors credited on the new research paper on reducing the carbon footprint of these A.I. systems. One of his alleged criticisms of Gebru’s earlier paper is that it did not discuss ways to mitigate the negative ethical impacts of large language models.

Besides shifting to a location with a greener electricity grid, another way to improve the energy consumption of these models is to use computer chips that are specifically-designed for neural networks, a kind of machine learning software loosely modeled on the human brain that is responsible for most recent advances in A.I. Today, the majority of A.I. workloads are trained on computer chips that were originally designed for rendering the graphics in video games. But increasingly new kinds of computer chips designed just for neural networks are being installed in datacenters run by large cloud-computing companies such as Google, Microsoft, and Amazon Web Services.

Changing from graphics processing chips to these new neural network-specific chips can cut the energy needed to train an ultra-large algorithm by a factor of five, and it can be cut in half again by shifting from the earliest generation of these new A.I. chips to the latest versions of them, the researchers found.

An even bigger savings—a factor of 10—can be found by redesigning the neural network algorithms themselves so that they are what computer scientists call “sparse.” That means that most of the artificial neurons in the network connect to relatively few other neurons, and therefore need a smaller number of these neurons to update how they weight data for each new example the algorithm encounters during training.

Maud Texier, another Google researcher who worked on the study, says she hopes the paper helps drive the entire industry towards standardized benchmarks for measuring the energy consumption and carbon footprint of A.I. algorithms.

But she emphasized that this is not easy. To get an accurate estimate for the carbon footprint, it is important to know not just how green the electric grid in any particular location is in general, but exactly what the mix of renewable energy and fossil fuel-based electricity was during the specific hours when the A.I. algorithm was being trained. Obtaining this information from cloud service providers has been difficult, she says, although the large cloud service companies are starting to provide more detailed information on carbon dioxide emissions to customers.



About the Author
Jeremy Kahn
By Jeremy KahnEditor, AI
LinkedIn iconTwitter icon

Jeremy Kahn is the AI editor at Fortune, spearheading the publication's coverage of artificial intelligence. He also co-authors Eye on AI, Fortune’s flagship AI newsletter.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Even Nvidia’s own research teams can’t get enough GPUs amid the race for AI computing power
NewslettersEye on AI
Even Nvidia’s own research teams can’t get enough GPUs amid the race for AI computing power
By Sharon GoldmanApril 9, 2026
8 hours ago
You’re looking at the AI revolution all wrong, top economist says: 40% unemployment and a 3-day work week are the same thing
AIdisruption
You’re looking at the AI revolution all wrong, top economist says: 40% unemployment and a 3-day work week are the same thing
By Nick LichtenbergApril 9, 2026
9 hours ago
Zoom CEO Eric Yuan
Successthe future of work
‘I hate working 5 days’: Zoom CEO says traditional work schedules are becoming obsolete—and predicts a 3-day workweek by 2031
By Preston ForeApril 9, 2026
10 hours ago
Nutella seen aboard the Orion spacecraft Integrity.
RetailFood and drink
Nutella jumps on the best product placement money can’t buy: a trip to the far side of the moon
By Catherina GioinoApril 9, 2026
11 hours ago
kash
Cybersecuritycyber
Trump’s ‘cease-fire’ won’t stop Iranian hackers for long, cyber experts say
By David Klepper and The Associated PressApril 9, 2026
11 hours ago
lego
PoliticsIran
AI-savvy pro-Iran groups troll America with Lego Movie-style propaganda videos mocking American failure
By Sam McNeil and The Associated PressApril 9, 2026
11 hours ago

Most Popular

The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
Economy
The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
By Fortune EditorsApril 9, 2026
13 hours ago
2 years ago, Saudi Arabia quietly canceled the ‘petrodollar’ deal with America that wired the world economy for 50 years. Then war broke out in Iran
Energy
2 years ago, Saudi Arabia quietly canceled the ‘petrodollar’ deal with America that wired the world economy for 50 years. Then war broke out in Iran
By Fortune EditorsApril 7, 2026
2 days ago
The U.S. had a national debt ‘home run’ in its grasp, says Jamie Dimon. But the government did nothing, and now its best option is crisis management
Economy
The U.S. had a national debt ‘home run’ in its grasp, says Jamie Dimon. But the government did nothing, and now its best option is crisis management
By Fortune EditorsApril 8, 2026
2 days ago
Self-made billionaire MrBeast says his work-life balance is nonexistent and calls it a ‘miracle’ if he works less than 15-hour days: ‘I live to work’
Success
Self-made billionaire MrBeast says his work-life balance is nonexistent and calls it a ‘miracle’ if he works less than 15-hour days: ‘I live to work’
By Fortune EditorsApril 8, 2026
1 day ago
Gen Z doesn't want your full-time job. They want several part-time roles, and it's reshaping the entire workforce
Success
Gen Z doesn't want your full-time job. They want several part-time roles, and it's reshaping the entire workforce
By Fortune EditorsApril 9, 2026
17 hours ago
Gen Z workers are so fearful AI will take their job they’re intentionally sabotaging their company’s AI rollout
AI
Gen Z workers are so fearful AI will take their job they’re intentionally sabotaging their company’s AI rollout
By Fortune EditorsApril 8, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.