• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechCoffee

The quality of your coffee may soon be determined by a robot

By
Marvin G. Perez
Marvin G. Perez
,
Isis Almeida
Isis Almeida
, and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Marvin G. Perez
Marvin G. Perez
,
Isis Almeida
Isis Almeida
, and
Bloomberg
Bloomberg
Down Arrow Button Icon
April 16, 2021, 12:51 PM ET

The days of experts gathering in a sealed-off room to sip coffee and grade beans on their color, aroma and taste may be numbered.

An Israeli company has developed a handheld device that is able to scan beans to determine their quality. The machine, powered by artificial intelligence, will need a human to input the quality parameters first, but after that, it will be able to classify coffee before it’s even roasted. The company has completed a pilot program with Carcafe, the Colombian division of Volcafe, one of the world’s largest coffee traders.

A shift to computers would upend the traditional way coffee has been graded by humans, known as cupping. The well-paid and trained examiners, or Q graders, at the ICE Futures U.S. exchange in New York conduct the laborious task of determining the quality and value of the coffee beans received by the bourse. Trading houses and roasters also usually have their own graders.

Cupping is an involved process, not unlike that undertaken by wine sommeliers. Q graders weigh the coffee and grind it into a cup. They sniff the dry grounds, taking notes on the fragrance. Water heated to 200 degrees Fahrenheit (93 Celsius) is poured over the grounds and the graders smell the wet coffee. After 4 minutes, the crust that forms on top of the cup is broken and grounds and foam are removed. After waiting 15 minutes for the coffee to cool, and only then is the coffee slurped up in a spoon.

“It’s the human that establishes the sensorial part,” said Oswaldo Aranha Neto, a coffee industry veteran who just joined Demetria as a board member. “You need to teach the robot what to do.”

Demetria last month closed a $3 million seed funding round led by Latin American-Israeli investor Celeritas and a group of private investors including Mercantil Colpatria, the investment branch of Colombia’s Grupo Colpatria.

Volcafe, a unit of ED&F Man, is in the process of adopting the technology and rolling it out, seeking “to greatly increase the efficiency and effectiveness of our prospecting process at our purchase points and in the field,” said general manager Sebastian Pinzón.

Aranha Neto expects the industry to adopt the system before it filters down the chain to growers, as roasters usually have set quality parameters they are looking for. Demetria’s Chief Executive Officer Felipe Ayerbe added the tool will also help growers generate coffee with the characteristics buyers want, possibly helping fetch better prices.

The technology could also help the exchange, which struggled to grade beans during the pandemic due to social-distancing rules. It could also help resolve quality disputes in the market, Aranha Neto said. If adopted by the exchange, traders could also potentially use the device to scan their coffee before they ship it, reducing the risk beans will fail the bourse’s grading.

Volcafe, a unit of ED&F Man, is in the process of adopting the technology and rolling it out, seeking “to greatly increase the efficiency and effectiveness of our prospecting process at our purchase points and in the field,” said general manager Sebastian Pinzón.

Aranha Neto expects the industry to adopt the system before it filters down the chain to growers, as roasters usually have set quality parameters they are looking for. Demetria’s Chief Executive Officer Felipe Ayerbe added the tool will also help growers generate coffee with the characteristics buyers want, possibly helping fetch better prices.

The technology could also help the exchange, which struggled to grade beans during the pandemic due to social-distancing rules. It could also help resolve quality disputes in the market, Aranha Neto said. If adopted by the exchange, traders could also potentially use the device to scan their coffee before they ship it, reducing the risk beans will fail the bourse’s grading.

About the Authors
By Marvin G. Perez
See full bioRight Arrow Button Icon
By Isis Almeida
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

LawElon Musk
Musk misled Twitter investors before 2022 buyout, jury says
By Isaiah Poritz, Jef Feeley and BloombergMarch 20, 2026
8 hours ago
bespectacled man scratches the back of his head during congressional hearing
CryptoCryptocurrency
Kalshi locks in $22 billion valuation, gaining slight edge over its rival Polymarket
By Carlos GarciaMarch 20, 2026
11 hours ago
Big TechEntrepreneurs
Mark Cuban reads 1,000 emails a day—now he’s using a Mac Mini to fight the AI-generated flood threatening his clean inbox obsession
By Marco Quiroz-GutierrezMarch 20, 2026
12 hours ago
Stressed out job seeker on laptop
Successjob hunting
Job seekers aren’t imagining things: the number of candidates ghosted by employers just reached a three-year high thanks to AI
By Emma BurleighMarch 20, 2026
15 hours ago
SuccessCareers
AI boom is fueling demand for skilled trades—and demand for technicians, HVAC workers, and electricians is soaring, with six-figure salaries to match
By Preston ForeMarch 20, 2026
16 hours ago
LawX
Three Tennessee teenagers are suing Elon Musk’s xAI for creating sexually explicit images of them
By The Associated Press and Travis LollerMarch 20, 2026
16 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.