• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersCFO Daily

It’s time to align pay with platitudes

Sheryl Estrada
By
Sheryl Estrada
Sheryl Estrada
Senior Writer and author of CFO Daily
Down Arrow Button Icon
Sheryl Estrada
By
Sheryl Estrada
Sheryl Estrada
Senior Writer and author of CFO Daily
Down Arrow Button Icon
April 8, 2021, 5:00 AM ET

Good morning,

Ample research over the past few years has pointed to diversity significantly improving a company’s financial performance.

For example: “In the United States, there is a linear relationship between racial and ethnic diversity and better financial performance: for every 10% increase in racial and ethnic diversity on the senior-executive team, earnings before interest and taxes (EBIT) rise 0.8%,” according to a 2015 McKinsey & Company study.

But along with the diversity part, there’s also the inclusion element, which is just as important. Hiring employees of diverse ethnicities, genders, and abilities must be followed by creating an environment of belonging and opportunities for advancement.

Despite the research, the needle hasn’t moved much within executive leadership ranks. There are only five Black CEOs and 40 female CEOs in the Fortune 500, for example.

My colleague Phil Wahba takes an in-depth look at this topic in his latest piece for Fortune Magazine, “Want progress on diversity? Link it to your CEO’s pay.” Phil skillfully explores why linking diversity goals with executive compensation creates accountability.

Take Nike. As Phil writes, “Even as the sports-gear maker promised to prioritize racial inclusion, some of its own workers took to social media to decry racism at the company, citing microaggressions, lesser advancement opportunities for Black employees, and instances of Black shoppers being profiled at Nike stores. Nike stressed that the company prohibited discrimination based on race, but it encouraged workers to keep speaking out, and CEO John Donahoe admitted in a memo to staff that ‘our most important priority is to get our own house in order.'”

He continues: “Nine months later, Nike made its commitment to equity more tangible—by pegging some of Donahoe’s pay to it. In March, Nike announced that part of its executives’ long-term bonuses would be contingent on hitting specific diversity goals by 2025. Donahoe’s potential penalty for missing those targets: a six- or even seven-figure chunk of his compensation.”

“As diversity becomes an even greater focus of Wall Street, employees, and the public, more corporate boards are aligning executives’ pay with their platitudes,” Phil writes, citing other examples at Apple, McDonalds, Chipotle and other boldface names.

You can read the full article here.


See you back here tomorrow.

Sheryl Estrada
sheryl.estrada@fortune.com

Big deal

Over the next year, more than half of executives who participated in PwC's Global DTI 2021 survey say they plan to add full-time cybersecurity personnel. The roles in most demand: cloud solutions (43%), security intelligence (40%), and data analysis (37%), the report found. 

Going deeper

The Wharton School at the University of Pennsylvania released a report on April 7 offering an analysis on the budgetary and economic effects of President Joe Biden’s American Jobs Plan (AJS). “The proposed plan would spend $2.7 trillion and raise $2.1 trillion dollars over the 10-year budget window 2022-2031,” according to Wharton. Among the plan’s proposed increases in business taxes is a measure to raise the corporate tax rate to 28%, which alone would result in $89.6 billion in new tax revenues by 2031, the report found. AJS would decrease government debt by 6.4% and decrease GDP by 0.8% in 2050, according to Wharton.

Leaderboard

Dave Anderson was appointed executive vice president and CFO at Corteva, Inc., effective April 12. Anderson succeeds Gregory R. Friedman who is retiring from Corteva.

Cara Hults was named CFO and COO at Keller Williams ONEChicago. Hults previously served as controller at the Heidenhain Corporation and Perfect Plastics.

Overheard

“I see this trend getting only stronger, and we believe that there is a huge opportunity in new technology companies that facilitate the process of the CFO becoming that business partner and value creator.”

Wouter Born, general partner at venture capital firm Born Capital, on the rise of “CFOTech,” and the progression of CFOs evolving from "number crunchers to financial advisors to now strategic business partners," as told to PYMTS.com.

About the Author
Sheryl Estrada
By Sheryl EstradaSenior Writer and author of CFO Daily
LinkedIn iconTwitter icon

Sheryl Estrada is a senior writer at Fortune, where she covers the corporate finance industry, Wall Street, and corporate leadership. She also authors CFO Daily.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

NewslettersMPW Daily
Can Sheryl Sandberg’s Lean In take on tradwives and the manosphere?
By Emma HinchliffeMarch 27, 2026
1 day ago
NewslettersTerm Sheet
VC firms rarely reinvent themselves. Kleiner Perkins did—and has a new $3.5 billion to show for it
By Allie GarfinkleMarch 27, 2026
1 day ago
Abstract business graph of AI growth. market growth, analysis, and future projections.
NewslettersCFO Daily
Why CFOs—not chief AI officers—are the secret to getting real value from AI
By Sheryl EstradaMarch 27, 2026
1 day ago
NewslettersFortune Tech
Anthropic data leak reveals powerful, secret Mythos AI model
By Alexei OreskovicMarch 27, 2026
1 day ago
NewslettersCEO Daily
Chubb’s CEO 25-page shareholder letter touches on China, AI, and the fragility of democracy: ‘I am both optimistic and I’m concerned’
By Diane BradyMarch 27, 2026
1 day ago
Water storage construction on the Meta data center site in Holly Ridge, Richland Parish, Louisiana.
AIEye on AI
Inside Meta’s chaotic AI boomtown in rural Louisiana
By Sharon GoldmanMarch 26, 2026
2 days ago

Most Popular

Success
Meetings are not work, says Southwest Airlines CEO—and he’s taking action by blocking his calendar every afternoon from Wednesday to Friday 
By Fortune EditorsMarch 27, 2026
1 day ago
Personal Finance
Current price of gold as of March 27, 2026
By Fortune EditorsMarch 27, 2026
1 day ago
AI
Exclusive: Anthropic acknowledges testing new AI model representing ‘step change’ in capabilities, after accidental data leak reveals its existence
By Fortune EditorsMarch 26, 2026
2 days ago
Personal Finance
Current price of silver as of Friday, March 27, 2026
By Fortune EditorsMarch 27, 2026
1 day ago
Success
This AI-proof career faces a 250,000-worker shortage—now the Trump administration is trying to revive the job millennials abandoned
By Fortune EditorsMarch 27, 2026
1 day ago
Success
Gen Z will give up $5,000 in pay to log off at 5—but still expects a corner office
By Fortune EditorsMarch 27, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.