Political ads are coming back to Google

Google is ready to accept political ads on its sites, once again.

In the 46 days since the Capitol riots, the company has eschewed the advertisements, in a move to help calm some of the unrest in the country. The ban will come to an end this Wednesday.

Google, however, says it will keep a close eye on ads in an attempt to prevent future incidents.

“Starting on Wednesday, we will be lifting our Sensitive Events policy to again allow advertisers to run political ads,” the company said in a statement to Fortune. “We will continue to rigorously enforce our ad policies, which strictly prohibit demonstrably false information that could significantly undermine trust in elections or the democratic process.”  

While Google is undoing its freeze on political ads, there has been no indication that Facebook plans to immediately follow suit. The company halted political ads after the Nov. 3 election, though it did allow some advertising tied to the Georgia Senate election in January.

Google first froze political ads immediately following the presidential election, saying companies would not be allowed to run messaging that references candidates, the election, or its outcome. That ban was lifted before the Capitol riots took place.

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