• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceBitcoin

Bitcoin price smashes $44,000 as market reacts to Tesla purchase

Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
February 8, 2021, 11:53 AM ET

The price of Bitcoin hit a new all-time high on Monday as investors reacted to news that Tesla had purchased $1.5 million of the cryptocurrency, and that the car maker planned to accept it as payment.

Shortly after the news broke, Bitcoin crossed the $44,000 mark for the first time. The milestone comes on the heels of an extraordinary run for Bitcoin, which has doubled in price since December, and has recovered from a tumble in late January that saw it briefly fall to around $30,000.

Bitcoin surges to a record after Tesla says it's invested $1.5 billion and will start to accept BTC as payment. https://t.co/5McipWOi6S pic.twitter.com/94NIPEcpZw

— Tim Stenovec (@timsteno) February 8, 2021

The Tesla news also set off a flurry of reactions on Twitter as market watchers tried to digest the implications of one of the world’s most valuable companies betting on Bitcoin—and of its charismatic CEO Elon Musk embracing the crypto industry.

Katie Haun, a crypto expert at VC firm Andreessen Horowitz, predicted Tesla’s move could be just the beginning as more firms follow its example, and that of fintech giant Square, by adding Bitcoin to their balance sheet:

Big news for the crypto space this morning with @Tesla buying BTC for part of its treasury. What company or companies do you think will be next? https://t.co/rski67y2LH

— Kathryn Haun (@katie_haun) February 8, 2021

Meanwhile, banking giant RBC also raised such a possibility—suggesting that the world’s most valuable company could soon make a big foray into crypto:

"If [Apple] decides to enter into the crypto exchange business (multi-billion dollar industry) we think the firm could immediately gain market share and disrupt the industry (while simultaneously making the USA a leader in crypto for the next 10-20 years)."—@RBC's latest on Apple pic.twitter.com/yijfBC8Ju0

— RobertHackett.eth (@rhhackett) February 8, 2021

Others on Twitter noted that Monday’s news came as the culmination of Musk dropping weeks of cryptic hints that he was poised to embrace cryptocurrency—hints that included references to a novelty currency called DogeCoin whose value Musk helped inflate:

In retrospect, it was inevitablehttps://t.co/X5OWK4DRFK https://t.co/RvIbvx9u4v

— Hunter Horsley (@HHorsley) February 8, 2021

Musk spent the last few weeks sending public traffic away from Bitcoin and into a crypto that has absolutely zero value driving the price of Bitcoin down. Musk made $200,000,000 off his Bitcoin deposit just this hour. Elon hates you guys. The sooner you realize that the better. https://t.co/tosgXKxorS

— Ethan Embry (@EmbryEthan) February 8, 2021

Others simply marveled about the size of the bet Musk had placed on Bitcoin:

Tesla buying Bitcoin in itself is bullish.

But the number is insane.

Tesla bought almost 10% of its $19 billion cash holding.

Not 1%, 10%. This is the most bullish part.

— Joseph Young (@iamjosephyoung) February 8, 2021

There was also ample speculation Tesla’s strategic reasons for moving into Bitcoin. One popular theory is the company is counting on the price continuing to climb, and that accepting it as payment could pad its balance sheet in the long term.

https://twitter.com/reckless/status/1358796458351296516

Tesla’s foray into Bitcoin also produced a debate about whether it was hypocritical of Musk—a proponent of clean energy—to support a cryptocurrency that takes an enormous amount of energy to maintain:

Telsa buying $1.5B bitcoin says everything about how much Elon Musk really cares about the environment. In other words, he doesn't.

— Amy Castor (@ahcastor) February 8, 2021

Tesla's mission is to "create an entire sustainable energy ecosystem."

They just bought $1.5 billion of Bitcoin.

You can now retire your misinformed argument that Bitcoin is bad for the environment.

— Pomp 🌪 (@APompliano) February 8, 2021

Finally, many in the meme-centered world of cryptocurrency chose to forego in any serious analysis and simply delight in the fact one of the world’s most prominent CEOs had decided to embrace Bitcoin:

Elon Musk, "I am late to the party, but I am a supporter of bitcoin" pic.twitter.com/LoxxYcPEQL

— FTX App (@ftx_app) February 1, 2021

Elon Musk: *supports bitcoin*

Bitcoin price: 📈📈📈

Us: pic.twitter.com/XAFXp41YLF

— Node (@thenodeteam) February 1, 2021

Buckle up! Tesla bought $1.5 billion worth of #bitcoin, sending the price past $43,000 for the first time ever. We are going fast to the moon! 🚀📈 @elonmusk @Tesla @bitcoin New #ATH pic.twitter.com/4BAKtatA62

— Lynx Art Collection (@LynxCollection) February 8, 2021
About the Author
Jeff John Roberts
By Jeff John RobertsEditor, Finance and Crypto
LinkedIn iconTwitter icon

Jeff John Roberts is the Finance and Crypto editor at Fortune, overseeing coverage of the blockchain and how technology is changing finance.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

world's fair
CommentaryRobots
Something big is happening in AI, but panic is the wrong reaction
By Peter CappelliFebruary 28, 2026
3 hours ago
A man wearing a red hat shakes Trump's hand in a crows
Personal FinanceRetirement
Trump’s universal 401(k) architect on why lower-income people distrust retirement accounts: ‘they want to know what the catch is’
By Jacqueline MunisFebruary 28, 2026
3 hours ago
AIMarkets
The week the AI scare turned real and America realized maybe it isn’t ready for what’s coming
By Nick LichtenbergFebruary 28, 2026
4 hours ago
AIFinance
She joined Block to build AI. Weeks later, AI cost her job.
By Sheryl EstradaFebruary 28, 2026
4 hours ago
Form Energy CEO Mateo Jaramillo is pictured at Form Factory 1 in Weirton, West Virginia.
Energybatteries
Google is building a bevy of renewable energy in Minnesota—including the world’s largest battery system providing power for a whopping 100 hours
By Jordan BlumFebruary 28, 2026
6 hours ago
CybersecurityMeta
Trump’s FTC backs off social media regulation despite finding that nearly 20% of America’s children are online for 4 hours or more
By Catherina GioinoFebruary 27, 2026
16 hours ago

Most Popular

placeholder alt text
Success
Japanese companies are paying older workers to sit by a window and do nothing—while Western CEOs demand super-AI productivity just to keep your job
By Orianna Rosa RoyleFebruary 27, 2026
23 hours ago
placeholder alt text
Innovation
An MIT roboticist who cofounded bankrupt robot vacuum maker iRobot says Elon Musk’s vision of humanoid robot assistants is ‘pure fantasy thinking’
By Marco Quiroz-GutierrezFebruary 25, 2026
3 days ago
placeholder alt text
Commentary
'The Pitt': a masterclass display of DEI in action 
By Robert RabenFebruary 26, 2026
2 days ago
placeholder alt text
Success
Walmart exec says U.S. workforces needs to take inspiration from China where ‘5 year-olds are learning DeepSeek’
By Preston ForeFebruary 27, 2026
1 day ago
placeholder alt text
Law
China's government intervenes to show Michigan scientists were carrying worms, not biological materials
By Ed White and The Associated PressFebruary 26, 2026
2 days ago
placeholder alt text
Success
Gen Z Olympic champion Eileen Gu says she rewires her brain daily to be more successful—and multimillionaire founder Arianna Huffington says it really does work
By Orianna Rosa RoyleFebruary 25, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.