• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Fortune Crypto pricing data is provided by Binance.
NewslettersFortune Crypto

The return of $20,000 Bitcoin: what’s different this time around

By
Jeff John Roberts
Jeff John Roberts
and
David Z. Morris
David Z. Morris
Down Arrow Button Icon
By
Jeff John Roberts
Jeff John Roberts
and
David Z. Morris
David Z. Morris
Down Arrow Button Icon
November 18, 2020, 11:44 AM ET

This is the web version of The Ledger, Fortune’s weekly newsletter covering financial technology and cryptocurrency. Sign up here to get it free in your inbox.

Good morning. The price of Bitcoin crossed the $18,000 mark last night, the latest in a series of milestones that has seen the cryptocurrency’s price rise by nearly 400% since March. The current rally is impressive, but also has an element of déjà vu: It was this time three years ago that Bitcoin brushed $20,000, only to crash spectacularly weeks later amid a broader popping of the 2017 cryptocurrency bubble.

Now, the $20,000 mark is within reach again and, chances are, Bitcoin will eclipse it in the coming weeks if not sooner. Ryan Selkis, the founder of crypto research firm Messari tells me he’s “90% confident we’ll see $20k by year end, [as it’s] blown through a number of key resistance levels. ” Selkis also cites Bitcoin’s recent embrace by PayPal and institutional investors, and thinks the price could soar even higher in January if more fund managers, many of whom are safely locking in their year-end performance fees, decide to dip their toes in crypto in 2021.

The current rally is validation for longtime crypto bulls, but also raises the question of whether, like last time, this will end in tears. The short answer is that a collapse is all but inevitable—assets that go up 400% are due for a correction—but that it won’t be as severe as last time. The history of Bitcoin has been defined by constant but decreasing volatility. During its first big bubble in 2011, the cryptocurrency soared to $30 only to fall to $2 months later. Since then, it’s soared and swooned numerous times but always less dramatically than before, meaning the next crash could well take the price to $8,000 but not $2,000.

The other big difference from 2020 is that the current bull market is built upon more solid foundations. In 2017, the bubble was inflated by so-called Initial Coin Offerings, which saw hucksters sell mostly worthless new currencies to a greedy and gullible public, and then plow the profits back into Bitcoin. Little wonder things blew up. This time around, tighter regulation means there’s less dumb money sloshing around, while the media—distracted by COVID, politics and a roaring stock market—has been more subdued in hyping the rally.

Bitcoin’s foundations are also more firm in 2020 because it is owned by more people. A company called Grayscale has been wildly successful in pitching Bitcoin as an alternative to gold, and selling it to millions of millennial investors in the form of shares. Meanwhile, major institutional investors ranging from Harvard University to billionaire Paul Tudor Jones have been adding crypto to their portfolios, while public companies like Square are gobbling up Bitcoin to add to their balance sheets.

That’s a far cry from 2017, when respectable investors mostly watched from the sidelines while financial sages like Warren Buffett and JP Morgan CEO Jamie Dimon decried Bitcoin with terms like “rat poison” and “fraud.” Today, the skeptics have all but vanished—though Dimon, whose bank now provides services with crypto giant Coinbase, this week said Bitcoin is “not his cup of tea.”

All of this means that, while the coming era of $20,000 Bitcoin might be temporary, the cryptocurrency is, more than ever before, here to stay. If you want more insight about the bigger picture of Bitcoin, please check out my book Kings of Crypto, which drops from Harvard Business Review Press on December 15. In the meantime, enjoy the rally—and watch out for the inevitable hangover.

Jeff John Roberts

@jeffjohnroberts

jeff.roberts@fortune.com

DECENTRALIZED NEWS

Credits

DoJ approves Mastercard acquisition of Finicity ... Morgan Stanley predicts "sustainable," stock-boosting recovery ... Deutsche Bank research urges adoption of central bank digital currencies ... Ray Dalio admits he "might be missing something about Bitcoin" ... Cryptocurrency journalists form new professional organization.

Debits

Goldman Sachs star dealmakerGregg Lemkau jumps ship ... Santander to buy assets of fraud-crippled Wirecard ... Scottish lawmakers call to investigate Donald Trump's golf-course finances ... Ethereum blockchain suffers accidental hard fork ... Bank of England says it's not its job to "protect bank business models" ... Chinese state-linked firms default on bonds ... Trump bans investment in stocks linked to Chinese military.

FOMO NO MO'

“Xi doesn’t care about if you made any of those rich lists or not,” said a senior Chinese official. “What he cares about is what you do after you get rich, and whether you’re aligning your interests with the state’s interests.”

From a postmortem of the suspended Ant Group IPO from the Wall Street Journal, which reveals that Chinese President Xi Jinping directly ordered the scrutiny and eventual stalling of the $34 billion proffer. Xi has overseen crackdowns on other wealthy Chinese entrepreneurs since coming to power, including Dalian Wanda’s Wang Jianlin.

Ant's usefulness, including as a source of financing for small business, stayed his hand against Ant cofounder Jack Ma, for a time the wealthiest man in China. Stayed it, that is, until Ma gave an October 24 speech critical of Chinese regulators and bizarrely claiming that “there is no systemic risk in China’s financial system," unleashing the wrath of the one-party state.

THE LEDGER'S LATEST

'Challenger banks' are on track for a record year, but uncertainties linger - Jeff John Roberts

The pandemic may be the best environment for business fraud in decades - Geoff Colvin

Bitcoin isn't the most bullish trade for 2021 - Bernhard Warner

How a 54-year-old started her own bank - Claire Zillman and Emma Hinchcliffe

Biden's corporate tax plan depends on Georgia Senate runoff - Geoff Colvin

Cancelling the Ant IPO was about more than Beijing saving face - Clay Chandler and Grady McGregor

Stripe and Coinbase investor Elad Gill on picking winners early - Lucinda Shen

MEMES AND MUMBLES

This edition of The Ledger was curated by David Z. Morris. Contact him at david.morris@fortune.com

About the Authors
Jeff John Roberts
By Jeff John RobertsEditor, Finance and Crypto
LinkedIn iconTwitter icon

Jeff John Roberts is the Finance and Crypto editor at Fortune, overseeing coverage of the blockchain and how technology is changing finance.

See full bioRight Arrow Button Icon
By David Z. Morris
See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

Elon Musk sits with his fists together, looking up.
NewslettersTerm Sheet
SpaceX’s IPO filing is full of surprises
By Allie GarfinkleMay 21, 2026
4 hours ago
SpaceX CEO Elon Musk unveiling the company's new manned spacecraft in Hawthorne, Calif. on May 29, 2014. (Photo: Kevork Djansezian/Getty Images)
NewslettersFortune Tech
Rollout complete: SpaceX files IPO prospectus
By Andrew NuscaMay 21, 2026
5 hours ago
The SpaceX IPO is a referendum on Elon Musk and his plan to colonize Mars
NewslettersCEO Daily
The SpaceX IPO is a referendum on Elon Musk and his plan to colonize Mars
By Diane BradyMay 21, 2026
5 hours ago
Dr. Bernice A. King
NewslettersMPW Daily
What the DEI rollback says about corporate values, according to Dr. Bernice King
By Emma HinchliffeMay 20, 2026
20 hours ago
How 8,000 robots are changing work inside logistics giant DHL Supply Chain
NewslettersCIO Intelligence
How 8,000 robots are changing work inside logistics giant DHL Supply Chain
By John KellMay 20, 2026
22 hours ago
Indeed chief economist says execs are ‘overestimating the speed’ of AI transformation in the labor market
NewslettersCFO Daily
Indeed chief economist says execs are ‘overestimating the speed’ of AI transformation in the labor market
By Sheryl EstradaMay 20, 2026
1 day ago

Most Popular

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
Workplace Culture
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
By Preston ForeMay 19, 2026
2 days ago
Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'
Success
Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'
By Preston ForeMay 20, 2026
24 hours ago
Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics
Future of Work
Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics
By Mike Householder and The Associated PressMay 17, 2026
4 days ago
Dr. Bernice King on why companies that walked back DEI were never truly committed: 'If you retreat that quick…that reveals who you really are'
Workplace Culture
Dr. Bernice King on why companies that walked back DEI were never truly committed: 'If you retreat that quick…that reveals who you really are'
By Preston ForeMay 19, 2026
2 days ago
Pay transparency is exposing a bigger problem: Most companies can't explain why they pay what they pay
Workplace Culture
Pay transparency is exposing a bigger problem: Most companies can't explain why they pay what they pay
By Sydney LakeMay 20, 2026
19 hours ago
Current price of oil as of May 20, 2026
Personal Finance
Current price of oil as of May 20, 2026
By Joseph HostetlerMay 20, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.