• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Politics

Trump campaign playing fundraising catch-up after burning through cash in September

By
Bill Allison
Bill Allison
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Bill Allison
Bill Allison
and
Bloomberg
Bloomberg
Down Arrow Button Icon
October 21, 2020, 5:36 AM ET

President Donald Trump’s campaign burned through almost half of its cash in September, as his re-election effort cut back on advertising in some key battleground states and he lags in the polls behind his much better-funded Democratic adversary, Joe Biden.

The latest filing with the Federal Election Commission showed that Trump entered the final 34 days of the presidential election with $63.1 million in the bank, down from $121.1 million at the end of August, when his campaign began to scale back some television spending and even abandoned advertising in the key states of Pennsylvania and Michigan for a period.

Trump’s campaign committee raised $83.1 million in September while spending $139.3 million, the filings showed.

The campaign announced Thursday that his broader re-election effort, which includes the Republican National Committee and two joint fundraising committees, raised $247.8 million in September, but much of that money was earmarked for the RNC and state parties.

The September haul further puts Trump at a disadvantage with Biden and the Democratic National Committee, which raised $383 million in the month and say they have $432 million in the bank. The campaign and the DNC raised $748 million in August and September alone, about $290 million more than Trump over the same period. Biden’s campaign is to report its financial information to the FEC Tuesday.

Trump is being forced to play catch-up in fundraising at the same time he remains consistently behind Biden in national surveys. The president is now down 8.6 percentage points down in the RealClearPolitics polling average and behind, but by narrower margins, in key battleground states just two weeks before Election Day.

Small-dollar donors, those giving less than $200, provided 26% of the $68.4 million donated directly to the Trump campaign, though the president also raises money from them through the Trump Make America Great Again Committee.

In July, the last month that Trump out-raised Biden, the $36.5 million that the committee transferred accounted for about half the campaign’s total receipts. But over the quarter, as the costs of raising money from grassroots donors increased, the amount of the transfers fell to $9.2 million in September. Overall in the third quarter, the committee spent $181 million to raise $235.7 million, or 77 cents for each dollar raised.

The high fundraising costs, which mostly went to digital advertising and acquiring lists of online contact information for potential donors, starved the campaign of needed cash. Under Federal Communications Commission rules, candidates get the lowest available rate for television ads within 60 days of an election. Biden’s campaign has booked $162 million in television ad time from Oct. 1 through the election, according to Advertising Analytics, while Trump has booked $79 million.

The Trump campaign didn’t respond to questions about the high rate of spending compared to fundraising for the small-donor group.

The Republican National Committee, which is helping with Trump’s voter mobilization efforts, raised $71.8 million in September, spent $108.6 million and ended September with $78.1 million cash on hand, its FEC filing shows.

About the Authors
By Bill Allison
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.