• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The U.S. campaigned to host the World Cup. Now soccer fans will trade their countries' train system for the U.S.'s 'D' rated infrastructure

2

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

3

The pig in the python: Baby boomers are strangling the economy they built by refusing to move or retire

1

The U.S. campaigned to host the World Cup. Now soccer fans will trade their countries' train system for the U.S.'s 'D' rated infrastructure

2

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

3

The pig in the python: Baby boomers are strangling the economy they built by refusing to move or retire
Retail

Pizza delivery made a comeback during coronavirus lockdowns. Investors worry the hunger won’t last

By
Drew Hutchinson
Drew Hutchinson
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Drew Hutchinson
Drew Hutchinson
and
Bloomberg
Bloomberg
Down Arrow Button Icon
July 15, 2020, 9:46 AM ET

Americans on lockdown have rediscovered delivery pizza, giving once shaky brands like Pizza Hut and Papa John’s a boost. But this rekindled love may be destined to fade.

Homebound consumers turned to the original delivery staple at unprecedented levels this spring, with Papa John’s International. preliminarily reporting North American same-store sales growth of 28% in the latest quarter and Yum! Brands’s Pizza Hut posting in May its best week for delivery and carry-out sales in eight years. Domino’s Pizza, the strongest of the big pizza brands heading into the pandemic, said the shift to more takeout and delivery offered a “tailwind.”

But even as share prices soar, investors aren’t convinced these new customers will stick around.

“I would be absolutely shocked if they can keep these kinds of sales levels once things return to normal,” said Brian Yarbrough, an analyst for finance firm Edward Jones. The normal growth rate for pizza same-store sales is in the mid-single digits, he said.

The trepidation comes as the U.S. economy is increasingly reopening despite a surge in COVID-19 cases. More restaurants operating means there’s more competition for pizza joints that for months were among the only establishments delivering in some parts of the country. If competing restaurants remain open, pizza chains will face a stiff test in holding onto the customers they picked up during the pandemic.

Wall Street is already growing more bearish. Although pizza chains’ second-quarter earnings are expected to be some of the strongest in history, with Domino’s on Thursday seen posting its highest second-quarter revenue ever, the outlook gets darker in the third quarter and beyond.

Analysts who had until late May expected Domino’s third-quarter sales to surpass those from the previous period reversed course as more of America came off lockdown in late May. A similar change has occurred to the outlook for Papa John’s.

Domino’s and Papa John’s declined to comment, while Yum—which also owns Taco Bell and KFC—didn’t reply to a request for comment.

Still, if virus cases continue to rise in parts of the country, slowing the pace of recovery, Americans may keep ordering in delivery, giving these chains a continued boost. While it’s unlikely the entire nation backtracks into quarantine again, it’s possible that pizza sales will spike in states like Texas and Florida where cases are rising, said Bloomberg Intelligence analyst Mike Halen.

Maintaining the recent rate of sales growth may ultimately prove unrealistic, but if companies can simply improve on what they were seeing pre-pandemic, then “that’s a home run,” said Peter Saleh, an analyst with brokerage firm BTIG.

In the meantime, pizza chains are doing what they can to keep the momentum going. In June, Domino’s accelerated its pandemic-friendly options, starting contactless car-side pickup and a pizza registry for weddings that were scaled down or postponed due to COVID-19. Pizza Hut and Papa John’s are also advertising contactless delivery and pickup options.

“The days of people actually going into a restaurant and sitting down and eating a pizza,” Yarbrough said, “those have kind of went by.”

About the Authors
By Drew Hutchinson
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Retail

gg
North Americaconsumer sentiment
Gas is up 51% since February. Americans just started buying less of everything else
By Christopher Rugaber and The Associated PressMay 26, 2026
9 hours ago
t
RetailEconomics
The market keeps winning. Most Americans are losing faith
By Stan Choe and The Associated PressMay 23, 2026
3 days ago
James Daunt sits in a booksop, gesturing with both hands and smiling.
AIbooks
Barnes & Noble CEO clarifies the bookseller’s stance on AI-written books after refusing to ban them: ‘This is a straightforward rejection of AI books’
By Sasha RogelbergMay 22, 2026
4 days ago
Walmart shoppers are filling their gas tanks with less than 10 gallons for the first time since 2022, and its CFO calls it ‘an indication of stress’
EconomyRetail
Walmart shoppers are filling their gas tanks with less than 10 gallons for the first time since 2022, and its CFO calls it ‘an indication of stress’
By Marco Quiroz-GutierrezMay 22, 2026
4 days ago
trump
EnvironmentWhite House
Trump reverses grocery, air conditioning pollution regulations because they’re too woke
By Matthew Daly and The Associated PressMay 21, 2026
5 days ago
target
Retailearnings
Target posts biggest jump in comparable sales in 4 years as turnaround takes shape
By Anne D'Innocenzio and The Associated PressMay 20, 2026
6 days ago

Most Popular

The U.S. campaigned to host the World Cup. Now soccer fans will trade their countries' train system for the U.S.'s 'D' rated infrastructure
Travel & Leisure
The U.S. campaigned to host the World Cup. Now soccer fans will trade their countries' train system for the U.S.'s 'D' rated infrastructure
By Catherina GioinoMay 25, 2026
2 days ago
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
Success
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
By Preston ForeMay 21, 2026
5 days ago
The pig in the python: Baby boomers are strangling the economy they built by refusing to move or retire
Economy
The pig in the python: Baby boomers are strangling the economy they built by refusing to move or retire
By Nick LichtenbergMay 25, 2026
2 days ago
The Supreme Court handed Trump a Golden Chariot on tariffs — now he just has to take it
Commentary
The Supreme Court handed Trump a Golden Chariot on tariffs — now he just has to take it
By Jeffrey Sonnenfeld and Steven TianMay 26, 2026
13 hours ago
Elon Musk's best friend could make more than $100 billion from SpaceX's IPO. His firm is also owed billions by SpaceX
Investing
Elon Musk's best friend could make more than $100 billion from SpaceX's IPO. His firm is also owed billions by SpaceX
By Eva RoytburgMay 25, 2026
1 day ago
A billionaire and an A-list actor found refuge in a 37-home Florida neighborhood with armed guards—proof that privacy is now the ultimate luxury
Real Estate
A billionaire and an A-list actor found refuge in a 37-home Florida neighborhood with armed guards—proof that privacy is now the ultimate luxury
By Marco Quiroz-GutierrezMay 25, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.