• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NFL

Washington Redskins’ preferred new name is tied up in a trademark fight

By
Derek Wallbank
Derek Wallbank
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Derek Wallbank
Derek Wallbank
and
Bloomberg
Bloomberg
Down Arrow Button Icon
July 13, 2020, 1:00 AM ET

Washington won’t be the “Redskins” after Monday, according to multiple reports, as the NFL team associated with the nation’s capital will bow to mounting public pressure including from its biggest sponsors and drop the name.

Sports Business Journal first reported the Monday announcement plans, which were later confirmed by the Washington Post, WSJ and USA Today among others. SBJ and the Post both reported a new name wouldn’t be unveiled Monday because the team’s preferred replacement is involved in a trademark fight.

The global reckoning on race and equality issues since the death of George Floyd had renewed focus on the name and dark-skinned logo used by the team. While principal owner Dan Snyder had long resisted a change, this time the team’s sponsors made clear it had to go.

FedEx Corp., which holds the naming rights to the team’s stadium in Landover, Maryland, told the Redskins to make a change. Retailers including Walmart Inc., Target Corp., Amazon.com Inc. and Nike Inc. dropped Washington Redskins merchandise, casting out a team name that contains what many consider to be a racial slur against Native Americans. The National Football League said it would support a change.

The organization in a July 3 statement said it would conduct a review of the moniker. That review, according to the reports, is now complete.

Late Sunday, “Hail to the Redskins” trended on Twitter, with several fans who both supported and opposed the move saying they wanted to sing the team’s fight song one last time.

About the Authors
By Derek Wallbank
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Europedigital transformation
Why Europe can lead in trusted, industrialized AI
By Dave McCannMarch 2, 2026
18 minutes ago
C-SuiteNext to Lead
From brand builder to business operator. The unconventional career blueprint behind one executive’s C-suite rise
By Ruth UmohMarch 2, 2026
20 minutes ago
roger
Arts & EntertainmentBook Excerpt
Scenes from the 2010 World Cup: Men in Blazers’ Roger Bennett recalls the journey from niche podcast to soccer trailblazer
By Roger BennettMarch 2, 2026
21 minutes ago
President Donald Trump (C) oversees "Operation Epic Fury"
Economynational debt
Trump’s action against Iran is yet another wobble for government debt, warns UBS
By Eleanor PringleMarch 2, 2026
35 minutes ago
EuropeLetter from London
European markets slide as Iran ‘war trade’ joins the global AI ‘scare trade’ 
By Kamal AhmedMarch 2, 2026
47 minutes ago
Personal FinanceBanks
Top CD rates today, March 2, 2026: Lock in up to up to 4.15%
By Glen Luke FlanaganMarch 2, 2026
1 hour ago

Most Popular

placeholder alt text
Economy
Your grandparents are the reason the U.S. isn't in a recession right now. That won't last forever
By Eleanor PringleMarch 1, 2026
1 day ago
placeholder alt text
Success
MacKenzie Scott's close relationship with Toni Morrison long before Amazon put her on the path give more than $1 billion to HBCUs
By Sasha RogelbergMarch 1, 2026
20 hours ago
placeholder alt text
Middle East
As Iran attacks Dubai, the tax-free haven for the global elite could see 'catastrophic' fallout — 'this can also send shockwaves globally'
By Jason MaMarch 1, 2026
18 hours ago
placeholder alt text
Personal Finance
Trump's universal 401(k) architect on why lower-income people distrust retirement accounts: 'they want to know what the catch is'
By Jacqueline MunisFebruary 28, 2026
2 days ago
placeholder alt text
Middle East
U.S. military gives Iran a taste of its own medicine with cheap copycat Shahed drones, while concern shifts to munitions supply in extended conflict
By Jason MaMarch 1, 2026
16 hours ago
placeholder alt text
Health
Gen Z men are eating ‘boy kibble,’ the human equivalent to dog food, to load up on protein cheaply
By Jake AngeloMarch 1, 2026
23 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.