• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceInvesting

Airline ETF JETS has seen assets soar 2,930% thanks to ‘bored’ millennial day traders

By
Bloomberg
Bloomberg
and
Katherine Greifeld
Katherine Greifeld
Down Arrow Button Icon
By
Bloomberg
Bloomberg
and
Katherine Greifeld
Katherine Greifeld
Down Arrow Button Icon
June 3, 2020, 3:19 PM ET

A once-obscure ETF tracking airlines soared past $1 billion, largely bolstered by day trading.

The US Global Jets exchange-traded fund, ticker JETS, posted its 64th consecutive day of inflows on Tuesday, according to data compiled by Bloomberg. Its growth has been staggering: The ETF held just $33 million in early March as the coronavirus pandemic grounded global air travel. The fund’s top holdings are the four major U.S. airlines, though it said last week that it will begin investing in Canadian carriers as well.

Much of that explosive growth in assets can be credited to day traders looking to “catch the bottom” in airline stocks, according to Frank Holmes, chief executive officer of JETS issuer U.S. Global Investors. After speaking with newly minted JETS holders, he says the boredom of being stuck at home and the strong rebound in carriers after the 2001 terrorist attacks and the 2008 financial crisis are luring young traders.

“All these millennials, being stuck at home with no bars to go to and no beaches to travel to, took their money and became day traders,” said Holmes. “They’re bored, they want to make money.”

In particular, the growing popularity of JETS on retail trading platform Robinhood has “shocked” Holmes. The number of users holding JETS surged to nearly 30,000 this week, according to Robintrack, a website unaffiliated with the site that uses its data to show trends in positioning. That compares to 500 at the beginning of March.

Not even a warning from billionaire investor Warren Buffett has deterred the army of day traders. Buffett said in early May that Berkshire Hathaway Inc. completely exited its positions in airlines, cautioning that the prospects have changed as a result of the coronavirus outbreak. Since then, JETS has taken in roughly $294 million worth of inflows.

Despite a nearly 21% rebound over the past month, JETS is still nursing a year-to-date plunge of over 45%. The bulk of the fund’s losses came after mid-February once lockdown measures took effect around the globe in an effort to contain the spread of infections.

JETS’s recent recovery has further evaporated demand to bet against it. Short interest as a percentage of shares outstanding on JETS — a rough indicator of bearish bets on the fund — is currently 0.5%, according to data from IHS Markit Ltd. It reached 7.8% in February 2019.

However, JETS’s methodology deserves a second look from investors pouring into the fund, according to DataTrek Research.

Instead of using a market-cap based weighting system employed by most sector-focused ETFs, JETS seeks to assign a 10% weighting to the top four largest U.S. or Canadian airline companies. Additionally, the fund doesn’t have Boeing, despite holding General Dynamics and Airbus, co-founder Nicholas Colas noted.

“JETS may work from here, or it may not, but the important thing to know is that it’s not a passive fund with weightings based on market caps and it can entirely exclude mega-cap companies associated with air travel,” Colas wrote in a note Tuesday. “While the whole airline group may trade with a correlation of 1.0 for some time to come, you can’t just assume you know what’s in this product.”

About the Authors
By Bloomberg
See full bioRight Arrow Button Icon
By Katherine Greifeld
See full bioRight Arrow Button Icon

Latest in Finance

Personal FinanceCertificates of Deposit (CDs)
Best certificates of deposit (CDs) for December 2025
By Glen Luke FlanaganDecember 4, 2025
11 minutes ago
The Fifth Third Bank logo on a blue and purple layered background.
Personal Financechecking accounts
Fifth Third Bank review 2025: Full-service bank with unique perks (but lackluster APYs)
By Joseph HostetlerDecember 4, 2025
15 minutes ago
Trump
PoliticsWhite House
‘We fixed inflation, and we fixed almost everything’: Trump travels to Pennsylvania to talk affordability while denying it’s a problem
By Josh Boak and The Associated PressDecember 4, 2025
26 minutes ago
Bear
RetailTariffs and trade
Build-A-Bear stock falls 15% as it reveals the real hit from tariffs, at last
By Michelle Chapman and The Associated PressDecember 4, 2025
34 minutes ago
Gen Z
EconomyGen Z
America, meet your alienated youth: ‘Gold standard’ Harvard survey reveals Gen Z’s anxiety and distrust, defined by economic insecurity
By Nick LichtenbergDecember 4, 2025
46 minutes ago
The outside of a Dollar General store, at night
Retaildollar stores
Rich people are flooding dollar stores as Americans navigate a crushing affordability crisis
By Dave SmithDecember 4, 2025
2 hours ago

Most Popular

placeholder alt text
Economy
Two months into the new fiscal year and the U.S. government is already spending more than $10 billion a week servicing national debt
By Eleanor PringleDecember 4, 2025
10 hours ago
placeholder alt text
North America
Jeff Bezos and Lauren Sánchez Bezos commit $102.5 million to organizations combating homelessness across the U.S.: ‘This is just the beginning’
By Sydney LakeDecember 2, 2025
2 days ago
placeholder alt text
Economy
Ford workers told their CEO 'none of the young people want to work here.' So Jim Farley took a page out of the founder's playbook
By Sasha RogelbergNovember 28, 2025
6 days ago
placeholder alt text
Success
‘Godfather of AI’ says Bill Gates and Elon Musk are right about the future of work—but he predicts mass unemployment is on its way
By Preston ForeDecember 4, 2025
5 hours ago
placeholder alt text
North America
Anonymous $50 million donation helps cover the next 50 years of tuition for medical lab science students at University of Washington
By The Associated PressDecember 2, 2025
2 days ago
placeholder alt text
Economy
Scott Bessent calls the Giving Pledge well-intentioned but ‘very amorphous,’ growing from ‘a panic among the billionaire class’
By Nick LichtenbergDecember 3, 2025
1 day ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.