• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersData Sheet

The confusing, annoying debut of HBO Max

By
Adam Lashinsky
Adam Lashinsky
and
Aaron Pressman
Aaron Pressman
Down Arrow Button Icon
By
Adam Lashinsky
Adam Lashinsky
and
Aaron Pressman
Aaron Pressman
Down Arrow Button Icon
May 28, 2020, 9:22 AM ET

This is the web version of Data Sheet, Fortune’s daily newsletter on the top tech news. To get it delivered daily to your in-box, sign up here.

I’m a little confused about HBO Max, the new $15-a-month streaming service from WarnerMedia, which used to be called TimeWarner, formerly the parent company of Fortune’s parent company. Are you confused now too? I’m sorry. Blame the media behemoths.

We’re all in this confusion thing together. As Fortune’s Aric Jenkins points out, HBO now has three apps: Go, Now, and Max. One is for cable subscribers, another for cord-cutters, and a third is the AT&T unit’s top-tier streaming product. (I should have mentioned: The old phone company owns WarnerMedia; read Geoff Colvin’s explainer of AT&T’s woes if you’d like to understand better.)

Anyway, when I read Wednesday that HBO Max had debuted, I was excited. It’s got new shows and an impressive library, and I already pay for HBO through Comcast. Good news: I get HBO Max for no additional charge. Bad news: While I can get it on my iPhone—the download and authentication took two minutes—it won’t work on my Roku because WarnerMedia and Roku are having one of those consumer-unfriendly clashes of the media titans over money. (What else?) I could watch HBO Max on a Chromecast, several of which I seem to have lying around. But that’s not how I stream stuff; I like to lean back, as they say in the industry, not forward. (WarnerMedia signed a last-minute deal with Comcast Wednesday, so HBO Max will be integrated into my cable box soon, but that feature wasn’t ready today.)

The business journalist in me is rather excited by all this competition. NBCUniversal’s Peacock hasn’t even started strutting yet. But the consumer in me just finds it annoying. As further validation, Edmund Lee at The New York Times published a still-not-completely-clear “handy guide” to how to view HBO Max.

I’m a bit of an HBO addict, and it’s probably the reason I haven’t agreed with my wife’s desire to cut the cord. The streaming revolution ought to have been easier.

Adam Lashinsky

@adamlashinsky

adam.lashinsky@fortune.com

This edition of Data Sheet was curated by Aaron Pressman.

NEWSWORTHY

Time is an illusion, lunchtime doubly so. I write a newsletter. Robert writes a newsletter. I come back. President Trump is still feuding with Twitter. Today's twist is a hastily drafted executive order Trump may sign that would have the Federal Communications Commission shrink the liability protection for online platforms. What will tomorrow bring? Meanwhile, Twitter applied its "Get the facts about..." link to some tweets from a Chinese government spokesman about the origins of COVID-19.

Worth every penny. The annual analysis of CEO pay from Equilar and the Associated Press came out on Wednesday and for the first time a woman was the highest paid CEO, and a woman in tech at that. The winner will not be a surprise to Data Sheet readers: Advanced Micro Devices CEO Lisa Su topped the list with total compensation valued at $58 million. The stock market value of AMD has risen from under $3 billion when she took over in 2014 to $62 billion today.

Not quite slipping the surly bonds of Earth. "Weather permitting," SpaceX was going to make history on Wednesday. But weather did not permit and Elon Musk's rocket startup will try again on Saturday to complete the first-ever commercial launch of humans into orbit.

It takes at least three weeks not to like you. There are many reasons to complain about Apple's Siri digital assistant, but Apple is on the case. On Wednesday, the company confirmed acquiring machine learning startup Inductiv, which helps A.I. apps eliminate data errors. Speaking of Apple, last week we reported rumors that the company was acquiring old TV shows for its streaming service. Now comes news that one show is the Muppets spin-off Fraggle Rock. You'll be able to watch all 96 episodes and a new reboot is coming soon. Apple also won rights to Martin Scorsese's next movie, Killers of the Flower Moon, starring Leonardo DiCaprio and Robert De Niro.

Unfollow. After many reports that Google's Android software was tracking users' locations, Arizona's Attorney General filed a lawsuit against the company on Wednesday. “When consumers try to opt out of Google’s collection of location data, the company is continuing to find misleading ways to obtain information and use it for profit,” AG Mark Brnovich told the Washington Post.

FOOD FOR THOUGHT

Anxiety, depression, and other mental-health issues are spiking. Charlotte Jee has a piece for the MIT Technology Review examining a variety of online tools and apps aimed at helping people cope. She spoke with web designer Simon Fox, who had the idea for an online course about cognitive behavioral therapy called Helpers.

But all these products tap into a tantalizing idea: getting more people to proactively look after their mental health. Fox hopes we might use the pandemic as an opportunity to further destigmatize mental health care and help build up people’s resilience. “This can be a chance to grow your own toolbox to deal with difficult things,” he says. “It’s not about not feeling things, but it’s about adapting and having more mental resources to deal with the demands you’re facing.”

IN CASE YOU MISSED IT

Bug bounty startup Synack valued at $500 million to boost ‘white hat’ hacking from home By Robert Hackett

Instagram throws influencers a lifeline with revenue sharing for IGTV ads By Kristen Bellstrom

The pandemic won’t derail the green energy transition By Eamon Barrett

What Amazon would gain by buying self-driving car startup Zoox By Jonathan Vanian

Autonomous vehicles make sense in the coronavirus. But they’re hurting By Lucinda Shen

Business critic Anand Giridharadas has a message for newly graduating MBAs By Aaron Pressman

(Some of these stories require a subscription to access. There is a 50% discount for our loyal readers if you use this link to sign up. Thank you for supporting our journalism.)

BEFORE YOU GO

Social distancing is becoming a way of life and some fashion designers are catching on. Don't miss Veronica Toppino's crazy hats or the wearable fuzzy doughnut. Stay safe out there.

Aaron Pressman

@ampressman

aaron.pressman@fortune.com

About the Authors
By Adam Lashinsky
See full bioRight Arrow Button Icon
By Aaron Pressman
See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

Meta's Hyperion data-center site in Northeastern Louisiana.
NewslettersEye on AI
Big Tech will spend nearly $700 billion on AI this year. No one knows where the buildout ends
By Sharon GoldmanApril 30, 2026
15 hours ago
The Tory Burch Foundation is almost halfway to its $1 billion goal for women entrepreneurs
NewslettersMPW Daily
The Tory Burch Foundation is almost halfway to its $1 billion goal for women entrepreneurs
By Emma HinchliffeApril 30, 2026
18 hours ago
The startup that wants to give surgeons X-ray vision
NewslettersTerm Sheet
The startup that wants to give surgeons X-ray vision
By Allie GarfinkleApril 30, 2026
22 hours ago
Google Cloud CEO Thomas Kurian at Fortune Brainstorm AI 2025 in San Francisco. (Photo: Stuart Isett/Fortune)
NewslettersFortune Tech
Google Cloud is almost one-fifth of Alphabet’s business
By Andrew NuscaApril 30, 2026
23 hours ago
The $665 billion question: Will Big Tech’s AI gamble pay off?
NewslettersCEO Daily
The $665 billion question: Will Big Tech’s AI gamble pay off?
By Diane BradyApril 30, 2026
1 day ago
How JPMorgan’s CIO is reshaping work at the bank with a $19.8 billion annual tech and AI budget
NewslettersCIO Intelligence
How JPMorgan’s CIO is reshaping work at the bank with a $19.8 billion annual tech and AI budget
By John KellApril 29, 2026
2 days ago

Most Popular

Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
4 days ago
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
North America
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
By Jake AngeloApril 30, 2026
15 hours ago
Accenture's Julie Sweet blew up 50 years of company history. She says the hardest part is still ahead
Conferences
Accenture's Julie Sweet blew up 50 years of company history. She says the hardest part is still ahead
By Nick LichtenbergApril 29, 2026
2 days ago
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?
Big Tech
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?
By Alexei OreskovicApril 29, 2026
1 day ago
With no end in sight, Trump considers new options in Iran war—including the ‘Dark Eagle’ hypersonic missile
Big Tech
With no end in sight, Trump considers new options in Iran war—including the ‘Dark Eagle’ hypersonic missile
By Jim EdwardsApril 30, 2026
23 hours ago
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
AI
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
By Sasha RogelbergApril 28, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.