• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersBroadsheet

What it takes to lead the U.S.’s biggest car rental company through a pandemic

By
Kristen Bellstrom
Kristen Bellstrom
and
Emma Hinchliffe
Emma Hinchliffe
Down Arrow Button Icon
By
Kristen Bellstrom
Kristen Bellstrom
and
Emma Hinchliffe
Emma Hinchliffe
Down Arrow Button Icon
May 1, 2020, 8:46 AM ET
Fortune MPW Next Gen 2016
DANA POINT, CA - NOVEMBER 30: Chrissy Taylor speaks onstage during The Future of Talent panel at Fortune MPW Next Gen 2016 on November 30, 2016 in Dana Point, California. (Photo by Joe Scarnici/Getty Images for Fortune)Joe Scarnici—Getty Images for Fortune

Good morning, Broadsheet readers! Sens. Kamala Harris and Elizabeth Warren release new coronavirus proposals, Congress’s response to the crisis caps off Nancy Pelosi’s career, and we talk to the new CEO of the biggest car rental company in the U.S. about how she’s leading through this time. Have a relaxing weekend. 

– She’ll pick you up. We’ve been asking female business leaders—including those on our Most Powerful Women in Business list—about the challenges they’re facing right now, how they’re addressing them, and, ultimately, how they hope to be able to get their companies back up and running.

In the inaugural post of what will be an ongoing series, Emma talks to Chrissy Taylor, who took over as CEO of Enterprise, the country’s largest car rental company, in January. Enterprise was started by Taylor’s grandfather, and she became COO in 2016. But even for someone with a deep knowledge of the business, it’s been a tricky time to, well, take the wheel.

Taylor doesn’t shy away from the extent to which the virus has hit her company, saying: “Our airport operation, which is one-third of our business, has been impacted…. Two-thirds of our business happens in the suburban market—where we have stay-at-home orders. The dealership business is closed, where we provide rentals to people getting their cars fixed, so that business has also seen reduction in rentals.” Yet Enterprise, which is considered an essential service, has continued to operate, in large part because of its work serving “healthcare workers, utility companies, and the government to make sure that they can get to the jobs that they need to do.”

She’s also looking ahead, focusing on how to take the lessons and necessary innovations of this moment to make the business more resilient in the months and years ahead. But sometimes facing the future requires a look backwards as well: “It comes back to my grandfather’s philosophy: Take care of your customers and your employees first and everything will fall into line,” says Taylor. “It was so true back then, and it’s so true today.”

Read the full Q+A here.

Kristen Bellstrom
kristen.bellstrom@fortune.com
@kayelbee

Today’s Broadsheet was produced by Emma Hinchliffe. 

ALSO IN THE HEADLINES

- Plans, plans, plans. Sen. Kamala Harris plans to introduce the COVID-19 Racial Disparities Task Force Act, which would address the racial disparity in coronavirus infections and deaths. Sen. Elizabeth Warren and Rep. Jan Schakowsky introduced legislation to create a new federal agency that would be responsible for fixing shortages of personal protective equipment and other crucial coronavirus supplies. 

- Coronavirus capstone. The coronavirus pandemic has put Nancy Pelosi's "legislative talents on urgent display," as a "capstone" to her three-decade career in politics, writes Molly Ball, the author of a forthcoming book about the house speaker. Read a coronavirus-focused excerpt here: Time

- Troubling choice. Sen. Chris Dodd is now a co-chair of the vice presidential selection committee on Joe Biden's presidential campaign. The problem? Dodd is known for his 1980s partying and has been the subject of other, more serious allegations (Vice reports that he did not respond when asked for comment on its story). Biden is currently facing an allegation of sexual assault, which he denies, and his VP committee has committed to choosing a woman for his ticket. Vice

- Global view. Barbados's Prime Minister Mia Mottley argues that the today's crisis requires international leadership—and, specifically, "moral leadership"—reminiscent of the collaboration that formed global institutions in the aftermath of World War II. CNN 

MOVERS AND SHAKERS: The Hollywood Reporter hired Associated Press global entertainment and lifestyles editor Nekesa Mumbi Moody as editorial director. Joy Harjo was named to a second term as U.S. poet laureate. The Recording Academy hired Google global head of inclusion Valeisha Butterfield Jones as its first chief diversity and inclusion officer. 

IN CASE YOU MISSED IT

- Last stand. The Marines have long resisted putting male and female recruits in the same platoons at boot camp. This piece goes inside the last stand of the gender-segregated military: New York Times

- Golden ticket. Does the viral-for-the-wrong-reasons show The Golden Arm foretell the future of Quibi and what some say are its bloated budgets? The shortform video platform led by CEO Meg Whitman produced a series in which Marvelous Mrs. Maisel actress Rachel Brosnahan suffers from a disease involving, yes, a golden arm. Financial Times

- YouTube yoga. If you've done any YouTube yoga during quarantine, you've probably come across Yoga With Adriene. The woman behind the channel with 7 million subscribers, Adriene Mishler, reflects on her new level of fame and the sudden crop of home workout competitors in this profile: Guardian

ON MY RADAR

Two women, two career paths and a shared passion: Cars New York Times

Kim Gordon is home again The New Yorker

I had an abortion during the COVID-19 pandemic. And I'm not alone Gen

PARTING WORDS

"Hopefully I can help bring appreciation and value into the game regardless of your gender—trying to use sport to change the way society views us as a whole."

-New York Liberty draft pick and soon-to-be WNBA player Sabrina Ionescu

About the Authors
Kristen Bellstrom
By Kristen Bellstrom
See full bioRight Arrow Button Icon
Emma Hinchliffe
By Emma HinchliffeMost Powerful Women Editor
LinkedIn iconTwitter icon

Emma Hinchliffe is Fortune’s Most Powerful Women editor, overseeing editorial for the longstanding franchise. As a senior writer at Fortune, Emma has covered women in business and gender-lens news across business, politics, and culture. She is the lead author of the Most Powerful Women Daily newsletter (formerly the Broadsheet), Fortune’s daily missive for and about the women leading the business world.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

Aerie built a brand based on ‘real.’ That’s at the heart of its ‘no AI’ promise
NewslettersMPW Daily
Aerie built a brand based on ‘real.’ That’s at the heart of its ‘no AI’ promise
By Emma HinchliffeMay 1, 2026
2 days ago
The fruit fly cancer researcher who built his first prototype out of lollipop sticks and straws
NewslettersTerm Sheet
The fruit fly cancer researcher who built his first prototype out of lollipop sticks and straws
By Allie GarfinkleMay 1, 2026
2 days ago
Apple CEO Tim Cook in Washington, D.C. on December 10, 2025. (Tom Williams/CQ-Roll Call/Getty Images)
NewslettersFortune Tech
Tim Cook’s advice for Apple’s next CEO
By Andrew NuscaMay 1, 2026
2 days ago
Brian Niccol’s nascent Starbucks turnaround starts with treating workers better
NewslettersCEO Daily
Brian Niccol’s nascent Starbucks turnaround starts with treating workers better
By Phil WahbaMay 1, 2026
2 days ago
Meta's Hyperion data-center site in Northeastern Louisiana.
NewslettersEye on AI
Big Tech will spend nearly $700 billion on AI this year. No one knows where the buildout ends
By Sharon GoldmanApril 30, 2026
3 days ago
The Tory Burch Foundation is almost halfway to its $1 billion goal for women entrepreneurs
NewslettersMPW Daily
The Tory Burch Foundation is almost halfway to its $1 billion goal for women entrepreneurs
By Emma HinchliffeApril 30, 2026
3 days ago

Most Popular

Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
By Fatima Hussein and The Associated PressMay 1, 2026
2 days ago
America got rich and got sad. A top economist says 2020 broke something that hasn't healed
Economy
America got rich and got sad. A top economist says 2020 broke something that hasn't healed
By Nick LichtenbergMay 3, 2026
11 hours ago
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streams
Economy
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streams
By Jacqueline MunisMay 2, 2026
1 day ago
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
North America
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
By Jake AngeloApril 30, 2026
3 days ago
The American household just took an 81% margin cut. Wall Street hasn’t priced it in
Commentary
The American household just took an 81% margin cut. Wall Street hasn’t priced it in
By Katica RoyMay 2, 2026
1 day ago
I spent a decade selling homes to the ultra-wealthy. What I saw explains the housing market's nepo problem
Commentary
I spent a decade selling homes to the ultra-wealthy. What I saw explains the housing market's nepo problem
By Blake O'ShaughnessyMay 3, 2026
10 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.