• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersCEO Daily

COVID-19 gives Big Pharma a chance to fix its image

By
David Meyer
David Meyer
and
Alan Murray
Alan Murray
Down Arrow Button Icon
By
David Meyer
David Meyer
and
Alan Murray
Alan Murray
Down Arrow Button Icon
April 20, 2020, 5:51 AM ET

This is the web version of CEO Daily. To get it delivered to your inbox, sign up here.

Good morning.

The key to surviving the pandemic lies in the hands, not of governments, but of biopharma companies. Their ability to find and manufacture tests, therapies and vaccines will determine whether and when we can return to anything like normal life.

I spoke Friday with Albert Bourla, CEO of Pfizer, and asked him how much of his time he is spending on that effort. “Most of my time. The vast majority of my time,” he said. “In a sense, it’s the vast majority of everyone’s time” at Pfizer.

In our discussion of the company’s search for solutions, three things stood out.

First, Bourla—like other pharmaceutical executives I have talked with—says there has been an unusual degree of cooperation in the industry. “I always say to my people, the other pharmaceutical companies are not the competition. The competition is the disease. This is even more relevant today. We are collaborating like never before.”

Second, and related, the main focus is on finding science that works, not on generating profits, and not on protecting intellectual property that has driven those profits in the past. “This is not business as usual. ROI should not drive our decisions at all. The question is: Can we do it? And when can we do it?”

Third, the pandemic has dramatically enlivened the company’s work force. “The word is proud. It’s as if this were a World War. They feel very proud of what we are doing.”

That’s a big change for an industry that earned a reputation for pushing its product regardless of consequences (think opioids), for pricing that product to achieve maximum short-term profits (think Shkreli and Valeant), and for deprioritizing science and research in pursuit of profit. “Pfizer was already transforming before COVID” hit , Bourla says, from a commercial machine to a scientific powerhouse. As a result, he believes, the company after the crisis “will be at the forefront of leading the way in demonstrating contribution to society.” He was one of the CEOs last year who signed onto the Business Roundtable’s statement calling for a greater focus on companies’ contribution to stakeholders beyond just shareholders. “It was clear for us that our business model was not sustainable if we don’t create value for patients and value for society.”

As for the critical effort to develop a vaccine, Bourla was optimistic. “Vaccines normally take years to build. They presented me with a plan that would take 18 months. I said, ‘How about 6 months?’ They all stepped up to the challenge. If things go according to plan, if we don’t face technical issues, we hope to have millions of doses by the end of the year, and hundreds of millions by next year.”

A success like that could go a long way toward changing the industry’s battered public image. “It is an opportunity to reposition in the minds of everyone the value proposition of our industry.”

More news below. And be sure and read Fortune’s new list of the World’s 25 Greatest Leaders who are addressing the pandemic. You can find the list here.

Alan Murray
@alansmurray

alan.murray@fortune.com

TOP NEWS

Oil price

Oil has hit a new 21-year low, with soaring inventories and a storage crunch causing a plunge to below $15 a barrel in New York. There is a possibility now that American producers will soon have to pay customers to take their crude—already, buyers in Texas are offering as little as $2 a barrel for some streams. This crash is specifically a West Texas Intermediate (WTI) affair, and may be contributing to the fact that DJIA futures point to an opening drop of around 1% this morning, while some European and Asian markets have been in mildly positive territory today. Bloomberg

Small businesses

The White House and Democrats hope the Senate will this week consider a deal they've almost reached, regarding the replenishment of a crisis fund for small businesses. The $349 billion set aside for small businesses in last month's economic rescue fund has already run out. The new deal may include extra funds for hospitals ($75 billion) and an expansion of coronavirus testing ($25 billion). Wall Street Journal

Hang on…

About that $349 billion: it seems a bunch of that cash went to over a dozen publicly traded firms with revenue north of $100 million, rather than small businesses. Step forward, Potbelly Corp (where at least some stores are franchises, making the "small business" classification a little more debatable) and Shake Shack (which says it does not franchise). Shake Shack has since said it will return its entire $10 million loan. Fortune

Alibaba cloud

Alibaba is preparing to invest $28 billion in cloud infrastructure over the next few years. How big an outlay is that? It's about half of all the revenue Alibaba pulled in during fiscal 2019. So look out, Microsoft and Amazon. Fortune

AROUND THE WATER COOLER

European unemployment

McKinsey has predicted a near-doubling of unemployment across Europe in the coming months. The consultancy says as many as 59 million jobs are at risk of either being lost or being cut back in terms of pay or hours. McKinsey reckons the unemployment rate will peak at 7.6% this year, though in the worst case it could peak next year at 11.2%—and take several years to recover to pre-pandemic levels. New York Times

Second wave

Citi Private Bank is warning that U.S. markets have not priced in the possibility of a significant second wave of COVID-19 in that country. David Bailin, Citi's chief investment officer, also said the markets are not pricing in the fact that it could take up to two years for the virus to "really cycle through the globe" and for a vaccine to become widespread reality. CNBC

Uber deliveries

Uber is making a fresh push into logistics as a way of utilizing the drivers and couriers who are sitting idle due to the coronavirus lockdowns. Uber Direct will start testing its on-demand delivery booking platform with partners such as New York drug provider Cabinet, Australian pet food supplier Pet Barn, and Portuguese postal service CTT. Financial Times

Drug pricing

Small Business & Entrepreneurship Council CEO Karen Kerrigan writes for Fortune that a bipartisan proposal for reducing high drug prices—made by Senators Ron Wyden and Chuck Grassley—"embraces heavy-handed government price setting, which would cripple biotech businesses and their vendors across the country." She favors a rival proposal from Idaho Republican Mike Crapo. Fortune

This edition of CEO Daily was edited by David Meyer.

About the Authors
By David Meyer
LinkedIn icon
See full bioRight Arrow Button Icon
Alan Murray
By Alan Murray
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Newsletters

NewslettersMPW Daily
Female exec moves to watch this week, from Binance to Supergoop
By Emma HinchliffeDecember 5, 2025
8 hours ago
NewslettersCFO Daily
Gen Z fears AI will upend careers. Can leaders change the narrative?
By Sheryl EstradaDecember 5, 2025
12 hours ago
NewslettersTerm Sheet
Four key questions about OpenAI vs Google—the high-stakes tech matchup of 2026
By Alexei OreskovicDecember 5, 2025
13 hours ago
Facebook CEO Mark Zuckerberg adjusts an avatar of himself during a company event in New York City on Thursday, Oct. 28, 2021. (Photo: Michael Nagle/Bloomberg/Getty Images)
NewslettersFortune Tech
Meta may unwind metaverse initiatives with layoffs
By Andrew NuscaDecember 5, 2025
14 hours ago
Shuntaro Furukawa, president of Nintendo Co., speaks during a news conference in Osaka, Japan, on Thursday, April 25, 2019. Nintendo gave a double dose of disappointment by posting earnings below analyst estimates and signaled that it would not introduce a highly anticipated new model of the Switch game console at a June trade show. Photographer: Buddhika Weerasinghe/Bloomberg via Getty Images
NewslettersCEO Daily
Nintendo’s 98% staff retention rate means the average employee has been there 15 years
By Nicholas GordonDecember 5, 2025
15 hours ago
AIEye on AI
Companies are increasingly falling victim to AI impersonation scams. This startup just raised $28M to stop deepfakes in real time
By Sharon GoldmanDecember 4, 2025
1 day ago

Most Popular

placeholder alt text
Economy
Two months into the new fiscal year and the U.S. government is already spending more than $10 billion a week servicing national debt
By Eleanor PringleDecember 4, 2025
2 days ago
placeholder alt text
Success
‘Godfather of AI’ says Bill Gates and Elon Musk are right about the future of work—but he predicts mass unemployment is on its way
By Preston ForeDecember 4, 2025
1 day ago
placeholder alt text
Success
Nearly 4 million new manufacturing jobs are coming to America as boomers retire—but it's the one trade job Gen Z doesn't want
By Emma BurleighDecember 4, 2025
1 day ago
placeholder alt text
Success
Nvidia CEO Jensen Huang admits he works 7 days a week, including holidays, in a constant 'state of anxiety' out of fear of going bankrupt
By Jessica CoacciDecember 4, 2025
1 day ago
placeholder alt text
Real Estate
‘There is no Mamdani effect’: Manhattan luxury home sales surge after mayoral election, undercutting predictions of doom and escape to Florida
By Sasha RogelbergDecember 4, 2025
1 day ago
placeholder alt text
Economy
Tariffs and the $38 trillion national debt: Kevin Hassett sees ’big reductions’ in deficit while Scott Bessent sees a ‘shrinking ice cube’
By Nick LichtenbergDecember 4, 2025
1 day ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.