• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersBroadsheet

Female entrepreneurs pivot to meet challenges of the coronavirus pandemic

By
Claire Zillman
Claire Zillman
and
Emma Hinchliffe
Emma Hinchliffe
Down Arrow Button Icon
By
Claire Zillman
Claire Zillman
and
Emma Hinchliffe
Emma Hinchliffe
Down Arrow Button Icon
March 25, 2020, 8:27 AM ET

Good morning, Broadsheet readers! Greta Thunberg thinks she had coronavirus, Justin Trudeau is solo parenting, and female founders race to respond to the coronavirus pandemic. Have a productive Wednesday. 

– Female entrepreneurs v. pandemic. In a new Fortune story this morning, Emma asks a fascinating question: Why are women-led health care startups leading the pack in designing Silicon Valley’s response to the coronavirus pandemic?

Two startups Nurx, led by CEO Varsha Rao, and Everlywell, led by CEO Julia Cheek, have both developed at-home coronavirus tests in recent weeks. They saw their efforts scuttled by a new FDA guidance that essentially bans at-home tests, at least for the time being. (Everlywell has pivoted to selling its tests to health care providers.)

Nevertheless, the startups’ pursuit of a solution to the U.S.’s test shortage speaks to women’s role in health care in general, Cheek says.

“Women are often the centers of health care planning in their homes—they make 75% of health care decisions for their families,” she says. “For women running health care companies, we have to step in and we want to lead for the community.” Adds Rao: “A deep commitment to public health is something that speaks very much to female leaders.”

Female-led startup are meeting this moment in other ways too. Ava, a wearables startup led by CEO Lea von Bidder, offered its hardware to researchers who want to undertake a study of coronavirus and possible early detection. Women’s telehealth company Maven, led by CEO Kate Ryder, is seeing an uptick in users as patients avoid in-person doctor’s appointments. It’s also started offering six-month contracts to employers that want to provide telehealth benefits to employees during the crisis.

Cheek says women leaders are “staying calm” amid the mayhem. “We’ll soon be seeing their collective response,” she said.

Claire Zillman
claire.zillman@fortune.com
@clairezillman

Today’s Broadsheet was produced by Emma Hinchliffe. 

ALSO IN THE HEADLINES

- Get well soon, Greta! Greta Thunberg says it is "extremely likely" that she had COVID-19, although she is now mostly feeling better and was not tested, in line with Sweden's testing standards. She and her father began experiencing symptoms after a trip to central Europe and are self-isolating. Another high-profile diagnosis: Prince Charles, Queen Elizabeth II's heir to the throne. Guardian

- Devastating delivery news. The coronavirus-induced ban on any visitors—including partners—in the delivery room at some New York hospitals is confusing and devastating pregnant women. "A lot of desperate moms-to-be ... are totally on the verge of a nervous breakdown," one woman whose due date is this week told The Cut. "I have not stopped crying after hearing that my husband can’t be with me," Samantha Moshen, due in June, told the New York Times. 

- Solo parenting. With Sophie Grégoire Trudeau in isolation as she recovers from COVID-19 and the Canadian first family's usual staff not coming to work, Justin Trudeau has been on his own looking after three children, keeping the house in order, and running Canada. "Daddy’s on an important phone call right now," the prime minister has told his kids while talking to his advisers. New York Times

- Pause on pay. Because of the coronavirus crisis, the U.K. government has suspended its requirement that companies report their gender pay gaps for the 2019-2020 year. Minister for Women and Equalities Liz Truss and Equality and Human Rights Commission chair David Isaac said it was "only right" to suspend the mandate as employers face "unprecedented uncertainty and pressure." Reuters

IN CASE YOU MISSED IT

- Draft decision. The National Commission on Military, National, and Public Service will soon recommend to Congress that all Americans—men and women—between the ages of 18 and 25 should be required to register with the government in case of a military draft. While there hasn't been a draft in 40 years, the bipartisan commission argues that women should be included if there ever is one again. "If the threat is to our very existence,” said Debra Wada, a former assistant secretary for the Army who served on the commission, “wouldn’t you want women as part of that group? New York Times

- Missing medication. After President Trump tweeted the unverified claim that the drug hydroxychloroquine could treat the coronavirus, patients with lupus—who are mostly women and who rely on the medication—found they were unable to refill their prescriptions. ProPublica

- Sew for it. Amid a shortage of N95 masks, professional and amateur seamstresses across the country banded together to sew masks for U.S. healthcare workers. Handmade masks aren't as effective as medical-grade masks, but the women, who organized through the Facebook group "Sew You Care," want to contribute as long as there's a need. Fortune

ON MY RADAR

Here’s to the USA Olympic women skateboarders—who would’ve ripped it up in Tokyo Vogue

Just give in to Alison Roman The Cut

A New York City restaurant owner on responding to racism and making difficult decisions during coronavirus Vogue

The 'Niqab Squad' wants women to be seen differently New York Times

PARTING WORDS

"Whatever you’re going through right now, I want you to know you aren’t alone."

-Michelle Obama, on Instagram

About the Authors
Claire Zillman
By Claire ZillmanEditor, Leadership
LinkedIn iconTwitter icon

Claire Zillman is a senior editor at Fortune, overseeing leadership stories. 

See full bioRight Arrow Button Icon
Emma Hinchliffe
By Emma HinchliffeMost Powerful Women Editor
LinkedIn iconTwitter icon

Emma Hinchliffe is Fortune’s Most Powerful Women editor, overseeing editorial for the longstanding franchise. As a senior writer at Fortune, Emma has covered women in business and gender-lens news across business, politics, and culture. She is the lead author of the Most Powerful Women Daily newsletter (formerly the Broadsheet), Fortune’s daily missive for and about the women leading the business world.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

NewslettersMPW Daily
What innovators—and Olivia Munn—are teaching women about catching breast cancer earlier
By Emma HinchliffeMarch 30, 2026
7 hours ago
Female worker with male worker using computer in innovation lab
NewslettersFortune Workplace Innovation
This company is giving workers a raise for using AI — here’s what they have to do to earn it
By Kristin StollerMarch 30, 2026
11 hours ago
In this photo illustration, a Dell logo displayed on a smartphone with Artificial Intelligence (AI) design in the background.
NewslettersCFO Daily
How Dell reinvented itself as an AI-server powerhouse — and what its CFO is building next
By Sheryl EstradaMarch 30, 2026
12 hours ago
NewslettersFortune Crypto
The API economy may soon grow by tens of millions of customers—here’s why
By Jeff John RobertsMarch 30, 2026
12 hours ago
C-SuiteNext to Lead
Coca-Cola, Walmart, and Adobe CEO shakeups have one thing in common: AI
By Ruth UmohMarch 30, 2026
12 hours ago
Oliver Kharraz, CEO of Zocdoc, sits on a couch.
NewslettersTerm Sheet
AI is reshaping the doctor visit—just not how you think
By Lily Mae LazarusMarch 30, 2026
12 hours ago

Most Popular

Europe
413,793 KitKat bars stolen: 'Whilst we appreciate the criminals’ exceptional taste, the fact remains that cargo theft is an escalating issue'
By Fortune EditorsMarch 28, 2026
2 days ago
Energy
Elon Musk warns the U.S. could soon be producing more chips than we can turn on. And China doesn’t have the same issue
By Fortune EditorsMarch 29, 2026
1 day ago
Personal Finance
Some cried. Others were speechless. How frontline workers walked away with checks averaging $240,000, nearly equal Wall Street bonuses, when KKR sold their company
By Fortune EditorsMarch 29, 2026
2 days ago
Energy
Russia was expecting a windfall from soaring oil prices, but relentless Ukrainian drone attacks are devastating nearly half its export capacity
By Fortune EditorsMarch 29, 2026
1 day ago
Energy
Saudi pipeline to bypass Hormuz hits 7 million barrel goal
By Fortune EditorsMarch 28, 2026
2 days ago
AI
A man used AI to call 3,000 Irish bartenders to track the cost of Guinness. Now pubs are lowering their prices to compete
By Fortune EditorsMarch 30, 2026
6 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.