• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents

2

Current price of oil as of July 13, 2026

3

Current price of silver as of Monday, July 13, 2026

1

The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents

2

Current price of oil as of July 13, 2026

3

Current price of silver as of Monday, July 13, 2026
Finance

How the ‘fear center’ in your brain is driving panic selling and buying in the stock market

By
Ben Carlson
Ben Carlson
Down Arrow Button Icon
By
Ben Carlson
Ben Carlson
Down Arrow Button Icon
March 7, 2020, 7:00 AM ET
Add Fortune on Google for similar content.

In 2019, there wasn’t a single daily loss for the S&P 500 in excess of 3%. Over the past nine trading sessions, there have been losses of -3.4%, -3.0%, -4.6% and -3.4%. And Tuesday saw stocks fall nearly 3%, down 2.8% on the day.

Volatility is back in a big way but it doesn’t always work in the same direction. Monday saw the S&P 500 rise close to 5% in a single day. Wednesday the S&P was up more than 4%. This means 6 out of the past 9 trading sessions saw losses or gains in excess of 3%.

The current bout of volatility is likely some combination of the potential pandemic from the coronavirus and the shake-up in the Democratic primary. But there are other factors at play when stocks begin seeing such big moves with almost no memory from day-to-day.

Research shows that investors hold onto losing stocks too long in hopes they’ll come back to their original price while selling their winners too early. Recency bias and anchoring to recent results create a situation in which markets often underreact to initial news reports, events or data releases.

On the flip side, once things become apparent, investors enter a herd mentality and overreact, causing an overshoot to either the upside or downside. Fear, greed, overconfidence and the confirmation bias can lead investors to pile into winning areas of the market after they’ve risen or pile out after they’ve fallen, exacerbating moves in both directions.

These behavioral biases are all elements of human nature that exist in some form within all of us but they become amplified during a market rout.

The amygdala is the reflexive part of your brain that responds to danger and potential risks. It plays a role in shaping fear and anger. At times, this fear center in your brain acts as your own internal Spidey sense to keep you out of harm’s way. But the amygdala also becomes more active when we are losing money, switching on our fear center at a time when emotions are already on high alert.

In his book Your Money and Your Brain, Jason Zweig discusses how the fight or flight instinct is often triggered when people lose money:

“A surge of signals from the amygdala can also trigger the release of adrenaline and other stress hormones, which have been found to “fuse” memories, making them more indelible. And an upsetting event can shock neurons in the amygdala into firing in synch for hours—even during sleep.”

Zweig says, “It is literally true that we can relive our financial losses in our nightmares.” And because this fear center kicks in when there are big, quick changes, sudden market downturns can make a huge impact on how investors react to these things.

This fear can manifest itself in both panic selling and panic buying when volatility flares up in the markets. For instance, over a six-day period during the 2011 European debt crisis, the S&P 500 saw the following trading pattern:

There was no rational reason for stocks to rise and fall by more than 4% in 5 out of 6 trading days but stocks were in the midst of a double-digit correction and the Great Financial Crisis was still fresh in people’s minds.

So the types of market moves we’ve seen in recent weeks are nothing new. The question is: How do you prepare yourself as an investor to avoid financial nightmares from causing even greater pain in your portfolio?

Automate good decisions in advance. Automation can help people save more but it can also lead to better-informed investment decisions. Creating if/then investing parameters, rebalancing bands, asset allocation targets, and rules-based buy and sell decisions can help avoid making decisions under duress when your brain is not functioning at full speed. The fear response can be dampened if you make your investment decisions ahead of time.

Build losses into your investment plan. The stock market is up roughly 3 out of every 4 years but even when stocks go up in a given year, they always incur setbacks. To avoid overreacting you have to assume stocks can and will go down at some point, even if you don’t know the reason in advance or the magnitude of the losses.

Find an outlet. When volatility picks up it becomes tempting to overcompensate by paying more attention to the markets than usual or making more changes to your portfolio than you normally would. One way to avoid reacting to your fear center is by giving your brain a rest.

Go for a jog, hit the gym or take a walk. The amygdala also produces adrenaline so finding a way to channel that boost in energy can help make more level-headed decisions and avoid the stress that comes from losing money.

Ben Carlson, CFA is the Director of Institutional Asset Management at Ritholtz Wealth Management. He may own securities or assets discussed in this piece.

About the Author
By Ben Carlson
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

jobs
CommentaryLabor
Black women’s unemployment rate fell. That’s not the good news you think it is
By Katica RoyJuly 14, 2026
21 minutes ago
A Peterson Foundation bus stop sign displays the national debt on June 12, 2026 in Washington, DC.
Economynational debt
United States’ $39 trillion national debt will mean fewer jobs at lower wages for Gen Z, according to think tank
By Eleanor PringleJuly 14, 2026
34 minutes ago
Photo: President Trump.
EconomyMarkets
The price of oil shoots upward as Trump demands tolls in the Strait of Hormuz
By Jim EdwardsJuly 14, 2026
1 hour ago
Top CD rates from major banks July 14, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
Personal FinanceCertificates of Deposit (CDs)
Top CD rates from major banks on July 14, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
By Joseph HostetlerJuly 14, 2026
2 hours ago
Current price of Ethereum for July 14, 2026
Personal FinanceEthereum
Current price of Ethereum for July 14, 2026
By Joseph HostetlerJuly 14, 2026
2 hours ago
Current price of Bitcoin for July 14, 2026
Personal FinanceCryptocurrency
Current price of Bitcoin for July 14, 2026
By Joseph HostetlerJuly 14, 2026
2 hours ago

Most Popular

The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents
Innovation
The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents
By Sasha RogelbergJuly 12, 2026
2 days ago
Current price of oil as of July 13, 2026
Personal Finance
Current price of oil as of July 13, 2026
By Joseph HostetlerJuly 13, 2026
1 day ago
Current price of silver as of Monday, July 13, 2026
Personal Finance
Current price of silver as of Monday, July 13, 2026
By Joseph HostetlerJuly 13, 2026
1 day ago
How Pete Hegseth's DEI order just put Scouting America's future at stake
North America
How Pete Hegseth's DEI order just put Scouting America's future at stake
By Seth T. Kannarr, Derek H. Alderman and The ConversationJuly 13, 2026
17 hours ago
Current price of gold as of July 13, 2026
Personal Finance
Current price of gold as of July 13, 2026
By Danny BakstJuly 13, 2026
23 hours ago
Trump embraces Australian retirement system backed by Larry Fink
Personal Finance
Trump embraces Australian retirement system backed by Larry Fink
By Brianna Sosa and BloombergJuly 12, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.