• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it

2

'I literally was crying last night because I’m nervous about what I’m going to find out': a record 51% of Americans aren't 'cost secure' on health

3

Nvidia CEO Jensen Huang says electricians and plumbers will be needed by the hundreds of thousands in the new working world

1

Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it

2

'I literally was crying last night because I’m nervous about what I’m going to find out': a record 51% of Americans aren't 'cost secure' on health

3

Nvidia CEO Jensen Huang says electricians and plumbers will be needed by the hundreds of thousands in the new working world
Lifestyle

The world’s top female flamenco guitarists on the Spanish art form and the business behind it

By
Anna Ben Yehuda Rahmanan
Anna Ben Yehuda Rahmanan
Down Arrow Button Icon
By
Anna Ben Yehuda Rahmanan
Anna Ben Yehuda Rahmanan
Down Arrow Button Icon
February 14, 2020, 7:00 AM ET
Tocaoras are skilled musicians—and they are a rare breed both within Spain and across the world.
Tocaoras are skilled musicians—and they are a rare breed both within Spain and across the world. Getty Images
Add Fortune on Google for similar content.

Although familiar worldwide, flamenco is more than meets the eye or ear.

Technically, it is a Spanish art form that originated in Andalusia in southern Spain, encompassing the traditions of a mixture of communities—including Jews, Arabs, and the Romani, among others—within its three components: baile (dance), toque (guitar), and cante (song).

Emotionally, the art form is one of the deepest expressions of human passion. “It’s a way of living, feeling, and taking an attitude toward life,” says Celia Morales, a flamenco guitarist with her own school in Ronda, Spain. “It is the joy, the celebration, loneliness, tragedy: It is the music that comforts the senses as much as it hurts them.”

Because of societal, cultural, and even political factors, however, the instrumental expression has—at least until recently—been relegated to men. Although a hefty number of women have pursued careers in the singing and dancing portions of flamenco, very few have become tocaoras—female flamenco guitar players.

“The industry is a reflection of society,” says Miguel Marin, the artistic director and producer of the yearly Flamenco Festival USA. “While singing and dancing women have exercised a leading role and there are more of or an equal number of [female] ‘stars’ in dance and vocals [compared to men], in the guitar [sphere, things have been different]. I am not sure why that happened.”

Some attribute the singularity to Spain’s overall attitude toward women’s rights: Abortion was legalized in the country less than a decade ago, divorce in 1981. Others specifically bring up Francisco Franco’s dictatorship over Spain between 1939 and 1975, and the status of the female population under his regime: “The Franco dictatorship meant the steps made by the women’s movement for women’s rights in the world of work, particularly in certain areas, went into reverse,” explains former flamenco teacher Eulalia Pablo in her book Mujeres Guitarristas.

Most consider the general attitude toward women in the industry to be a result of old-fashioned machismo and sexism, assuming guitar-playing to purely be a man’s job. “In the 19th and 20th centuries, there were many female guitarists, and they had an important role in the evolution of flamenco,” Marin explains. “Machismo might be the cause of this relegation of female guitarists [to the sidelines in following times].”

One such musician was Adela Cubas, a self-taught guitarist who reached fame in Spain but wasn’t able to translate her success across the ocean. “[She] was the first authentic guitarist in history,” says Morales, whose own students are all boys. “At that time, it was frowned upon that a woman was an artist. Much worse if it was flamenco.”

And yet tocaoras outside Spain have more easily been embraced by the art form’s community. Afra Rubino (Sweden), Noa Drezner (Israel), and Kati Golenko (United States) are only some of the musicians whose flamenco guitar-playing skills have been rewarded with fame.

The situation is dire when it comes to education as well. According to El País, the most prominent Spanish-language daily newspaper in Spain, as of 2017, only one in 10 flamenco teachers in the music conservatories peppering Andalusia was female.

As is the case across most cultural circles, although the walk toward gender parity is a slow one, it is peppered by charismatic individuals able to stand out from the masses and achieve recognition in their dedication to the craft, closing the gap between what is and what should be. In flamenco guitarist circles, one such character is Antonia Jiménez, one of the most successful and renowned tocaoras of today.

Hailing from Puerto de Santa María, Jiménez is now in her mid-forties, and she has accompanied flamenco singers (Juan Pinilla, Montse Cortés) and dancers throughout her career. Jiménez has also collaborated with Marta Robles, a classically trained guitarist (flamenco guitars differ from the latter: They are designed to cut through the sound of dancers stomping their feet), on Dos Tocaoras, their own flamenco production.

“I think the reason there aren’t many tocaoras is the consequence of 40 years of dictatorship in Spain,” Jiménez says. “At that moment [in time], the woman was considered like an object in the flamenco world.” Nevertheless, she is hopeful about future prospects: “I see that there is a generation of young girls who are playing guitar very well and who come very strong.”

When prompted to discuss the treatment she’s endured as a woman throughout her over three decades in the business, Jiménez acknowledges that things might be changing for the better. “Today there are fewer differences and, as long as it is in my hand, I always try to be treated as an equal,” she says. “I think that like the global society, people are beginning to become aware of the need for equal treatment for everyone. It goes very slow, but it goes forward.”

If the recent Grammy Awards are any indication, that progress might also include a wider audience for the art of flamenco in general: Contemporary flamenco Spanish singer and songwriter Rosalía performed at this year’s award show and won for best Latin Rock, Urban, or Alternative Album. “Even though flamenco has always been an international art form appreciated throughout the world, now it has broken another wall,” Marin says. “It has become mainstream, which means that many more people can connect with it.”

More must-read stories from Fortune:

—The most anticipated books of 2020, according to Goodreads
—Cabo’s newest luxury resort favors tranquility over nightlife
—The magic of the wedding industry’s most exclusive conference
—High-tech fitness offerings are the newest luxury hotel must-have
—The best travel destinations for every season of 2020
Follow Fortune on Flipboard to stay up-to-date on the latest news and analysis.

About the Author
By Anna Ben Yehuda Rahmanan
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Lifestyle

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Lifestyle

b
Arts & EntertainmentBarack Obama
The first 100 visitors to the Obama Presidential center got a surprise: Barack and Michelle
By Claire Savage and The Associated PressJune 20, 2026
12 hours ago
‘I literally was crying last night because I’m nervous about what I’m going to find out’: a record 51% of Americans aren’t ‘cost secure’ on health
HealthHealth Care Service
‘I literally was crying last night because I’m nervous about what I’m going to find out’: a record 51% of Americans aren’t ‘cost secure’ on health
By Ali Swenson, Amelia Thomson-Deveaux and The Associated PressJune 20, 2026
13 hours ago
us
North AmericaWorld Cup
U.S. Mens National Team wins consecutive World Cup games for first time since 1930, one goal away from record
By Andrew Destin and The Associated PressJune 20, 2026
13 hours ago
c
EuropeObituary
Claude Guillemot, who built Ubisoft into a gaming empire, dies at 69 in plane crash
By Angela Charlton and The Associated PressJune 20, 2026
13 hours ago
j
Arts & EntertainmentObituary
James Burrows, director who defined the American sitcom from ‘Cheers’ to ‘Friends,’ dies at 85
By Beth Harris and The Associated PressJune 20, 2026
13 hours ago
Utah’s measles outbreak has slowed, but the start of school and colder weather in the fall may create another surge. ‘It’s still transmitting’
HealthMeasles
Utah’s measles outbreak has slowed, but the start of school and colder weather in the fall may create another surge. ‘It’s still transmitting’
By Devi Shastri and The Associated PressJune 20, 2026
15 hours ago

Most Popular

Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
Environment
Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
By Sydney LakeJune 19, 2026
2 days ago
'I literally was crying last night because I’m nervous about what I’m going to find out': a record 51% of Americans aren't 'cost secure' on health
Health
'I literally was crying last night because I’m nervous about what I’m going to find out': a record 51% of Americans aren't 'cost secure' on health
By Ali Swenson, Amelia Thomson-Deveaux and The Associated PressJune 20, 2026
13 hours ago
Nvidia CEO Jensen Huang says electricians and plumbers will be needed by the hundreds of thousands in the new working world
Success
Nvidia CEO Jensen Huang says electricians and plumbers will be needed by the hundreds of thousands in the new working world
By Preston ForeJune 20, 2026
18 hours ago
The Great Recession’s missing children are finally bringing college’s financial crisis into sight. Welcome to the ‘enrollment volatility’ era
Economy
The Great Recession’s missing children are finally bringing college’s financial crisis into sight. Welcome to the ‘enrollment volatility’ era
By Tristan BoveJune 20, 2026
21 hours ago
Microsoft boss Steve Ballmer publicly dismissed Chrome as a 'rounding error'—but Google’s CEO says he used the jab as fuel to win the browser-wars
Success
Microsoft boss Steve Ballmer publicly dismissed Chrome as a 'rounding error'—but Google’s CEO says he used the jab as fuel to win the browser-wars
By Preston ForeJune 17, 2026
4 days ago
Anne Hathaway says she was spammed with ChatGPT-written thank you notes after hiring for a recent role: ‘Nobody on that list gets that job’
Success
Anne Hathaway says she was spammed with ChatGPT-written thank you notes after hiring for a recent role: ‘Nobody on that list gets that job’
By Orianna Rosa RoyleJune 18, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.