• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersBrainstorm Health

How virtual reality could help women during childbirth

By
Sy Mukherjee
Sy Mukherjee
Down Arrow Button Icon
By
Sy Mukherjee
Sy Mukherjee
Down Arrow Button Icon
February 12, 2020, 7:44 PM ET

This is the web version of Brainstorm Health Daily, Fortune’s daily newsletter on the top health care news. To get it delivered daily to your in-box, sign up here.

Hope you’ve had a good Wednesday, readers.

I’ve been thinking a lot about the intersection of virtual reality and its intersection with health care. And it’s not just reasonable to maintain a healthy level of skepticism about using the technology in medicine, it’s necessary.

The current hype and hope about digital health rarely delivers practical solutions or results. At least, right now. It could take years, if not decades, for the technology to prove itself.

But that’s not to say that we should ignore early-stage advances—especially when it comes to traditionally under-explored areas like maternal health. And a new study presented at the annual meeting of the Society for Maternal-Fetal Medicine in Grapevine, Texas demonstrates exactly why.

The research, focused on women in labor, involved a half-hour test that displayed certain relaxing sequences via a VR headset. The experiment involved women who hadn’t been given pain drugs and were going into labor for the first time.

According to Reuters, the study participants who wore the VR headsets over a 30-minute period had an average 0.52 point drop on the self-reported pain scale (which goes from 1 to 10) compared with the control group that experienced a nearly identical rise in pain.

This was a small group of just 40 participants in labor. But this kind of research helps explain why health care firms are so invested in the digital health space, including technologies which are still far from proven on a large scale. The hype and hope may take years to pan out but it’s going to be worth the wait. And the fact that maternal health in America needs significant improvements underscores that need. It’s good to see the researchers giving that underserved area the attention it deserves.

Read on for the day’s news.

Sy Mukherjee
sayak.mukherjee@fortune.com
@the_sy_guy

DIGITAL HEALTH

Robotic surgery and the future of health care. Ryan Madder, a cardiology chief at Michigan's Spectrum Health, has a piece up at Fortune detailing the promise of robotic surgery in remote regions where access to health care can be hard to come by. What I found most fascinating about Madder's piece is his explication of the "hub-and-spoke" model of medicine. Here's what he had to say: "Hub-and-spoke models currently exist for the treatment of heart attacks and strokes, but existing models necessitate patients presenting at a spoke location before being transferred to the hub to undergo a procedure. The tele-robotic hub-and-spoke model could dramatically increase the volume of patients one physician could treat." (Fortune)

INDICATIONS

A massive shakeup at Sanofi. French drug giant Sanofi is shaking up its executive staff as it transforms its drug pipeline. Under CEO Paul Hudson, the company is ousting its chief medical officer/digital officer, as well as three other major executives. What does that mean for Sanofi's digital health ambitions? According to Hudson, the company isn't retrenching from the use of A.I. and other health tech to help its drug development ambitions. (FiercePharma)

Coronavirus gets a name. Call it COVID-19. The World Health Organization (WHO) finally has a name for the coronavirus strain, 2019-nCoV, that has been wreaking havoc across Asian and international health and economic systems. To be clear, COVID-19 is the term for the disease caused by the underlying virus. The virus itself will be referred to as coronavirus 2. ((Science)

THE BIG PICTURE

Contagion and the epidemic of fear. In case you haven't had enough coronavirus content... The screenwriter of Steven Soderbergh's Contagion did a Q&A with Fortune about the ways the film relates to the current outbreak. The main takeaway? "What is... important and accurate is the societal response and the spread of fear and the knock-on effects of that. That is proving to be accurate," he says. Yes, we've seen this movie before. (Fortune)

REQUIRED READING

White House proposes huge A.I. spending increase amidst budget cuts, by Jonathan Vanian

Fortune poll: Many Americans are uneasy about the T-Mobile Sprint merger, by Lance Lambert

The importance of caffeine, by Alan Murray

Sign up for other Fortune newsletters.

About the Author
By Sy Mukherjee
See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

Woman CEO speaks in boardroom at meeting.
NewslettersCFO Daily
One prediction isn’t enough — Why CEOs are shifting to wartime planning
By Sheryl EstradaMarch 24, 2026
2 hours ago
NewslettersTerm Sheet
The rise and uncertain future of $29 billion AI coding startup Cursor
By Allie GarfinkleMarch 24, 2026
3 hours ago
Mark Zuckerberg, CEO of Meta.
NewslettersFortune Tech
The message Mark Zuckerberg is sending with his AI sidekick
By Matthew HeimerMarch 24, 2026
4 hours ago
NewslettersCEO Daily
How CEOs are grappling with the greatest energy shock ever
By Diane BradyMarch 24, 2026
4 hours ago
NewslettersMPW Daily
Exclusive: Pivotal Ventures invests $3 million in a child welfare software business. What it reveals about the firm’s investment strategy
By Emma HinchliffeMarch 23, 2026
21 hours ago
Downtown Tulsa skyline aerial view with a park and lake in the foreground, during autumn.
NewslettersFortune Workplace Innovation
Tulsa paid workers $10,000 to relocate—and unlocked an $878 million talent boom
By Kristin StollerMarch 23, 2026
1 day ago

Most Popular

Commentary
The Treasury just declared the U.S. insolvent. The media missed it
By Fortune EditorsMarch 23, 2026
23 hours ago
Personal Finance
Current price of gold as of March 23, 2026
By Fortune EditorsMarch 23, 2026
1 day ago
Economy
It took 200 years for national debt to hit $1 trillion. Annual interest alone now exceeds that—a 'crushing legacy we must reverse,' says budget chair
By Fortune EditorsMarch 23, 2026
1 day ago
Personal Finance
Current price of oil as of March 23, 2026
By Fortune EditorsMarch 23, 2026
1 day ago
Health
Trump has TACO'd again, this time in Iran, sparking a $1.7 trillion stock market rally in minutes, even as peace talks are in question
By Fortune EditorsMarch 23, 2026
22 hours ago
Personal Finance
Current price of silver as of Monday, March 23, 2026
By Fortune EditorsMarch 23, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.