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LifestyleBeer

If you like Skittles and Trix, you will love this new beer

By
Chris Morris
Chris Morris
Former Contributing Writer
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By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
January 30, 2020, 11:28 AM ET

The beer world is full of odd pairings, but it’s been a while since we’ve seen one this strange.

Pontoon Brewing Co., in Sandy Springs, Ga. will roll out a new offering called Rainbow Smiggles in early February that was made with Trix and Skittles.

“We’re trying to keep the market well provided with interesting new flavors month after month,” said Chris Baratz, Pontoon Brewing’s head brewer in a statement. “Because of that, we like to push the limits and go to extremes to keep the brewers and customers excited about each new sour.”

Beyond the breakfast cereal and the candy, the Berliner Weisse will incorporate strawberries, pineapple, vanilla and lactose to add a fruit flavor and give the beer some acidity. Pontoon is no stranger to unusual sour beers, rolling out “Snozzberries Taste Like Snozzberries” last year and capturing the attention of national beer drinkers.

rainbow smiggles
Courtesy of Pontoon Brewing

Unusual beers aren’t uncommon, but from time to time the brewers really indulge their mad scientist instincts. Five years ago, San Francisco’s 21st Amendment introduced Toaster Pastry, a beer meant as an homage to Pop Tarts (the brewery is located in a former Kellogg Co. factory that used to make the popular treats). Colorado’s Black Bottle Brewery puts out a Count Chocula-flavored beer every fall. And Barrels and Bottles Brewery in Golden, CO has offered an extra special bitter brewed with Peeps, the colored marshmallow candy that marks the Easter season. (90 of them, to be specific.)

The king of strange beers, though, remains Iceland’s BrugghĂșs Steðja, which makes Hvalur 2—a 5.2% ABV seasonal ale that incorporates the testicles of fin whales into the brewing process. And if that wasn’t weird enough, the testicles are smoked in dry sheep dung.

More must-read stories from Fortune:

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—Will retiring baby boomers crash the stock market?
—Millions have been purged from voter rolls—and may not even realize it
—Inside New York City’s Chinese restaurant crisis
—All of your questions on filing taxes in 2020, answered

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About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

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