• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechApple

Apple’s 2020 Looks Bright, Analysts Say. Here’s Why

By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
December 28, 2019, 9:30 AM ET

This year was a great one to be an Apple shareholder. And looking ahead, things could be even better.

This week, analysts and industry researchers said Apple will debut new iPhones with modems in 2020 that let them connect to the ultra-fast 5G networks that carriers are deploying nationwide.

Meanwhile, Apple’s stock has soared, pushing the company’s market capitalization to $1.3 trillion—among the world’s highest. Indeed, a Bloomberg report this week said that Apple’s shares in 2019 have had their biggest annual gain since 2009.

Meanwhile, there’s been a lot of iPhone news this year, starting with iPhone camera sensor supplier Sony talking about how it’s trying to keep up with iPhone demand. We also learned this week that Apple’s budget-friendly iPhone XR is its best-selling phone this year.

Simply put, Apple has a lot momentum heading into 2020. Read on to find out why:

Apple’s Soaring Stock

Apple’s stock price has risen more than 80% since the start of the year. If the company’s share price remains at the same level, it would make for their best annual performance since 2009, according to Bloomberg, when Apple shares surged nearly 150%. In 2019, Apple’s shares opened at $157.92, and closed on Friday at $289.80. Due to that rise, Apple has added $530 billion to its market cap.

A look ahead to 5G

In a note to investors this week, Wedbush analyst Daniel Ives said that Apple will introduce “at least five iPhone versions” next year, with at least some of them able to connect to 5G networks. Ives predicts that 5G will be a major sales driver for Apple next year and could help drive Apple’s iPhone’s revenue by more than 10% compared to what happened in 2019. According to Ives, Apple will sell between 185 million and 190 million iPhones in 2019.

Apple’s ToTok problem

Apple removed the chat app ToTok from its App Store this week after security experts alleged that the United Arab Emirates government used the app to spy on users. According to reports, ToTok was able to monitor user conversations, and also track their locations and relationships. It’s unknown how many people, if any, were spied on, but the allegations were bad enough that Apple removed the app from its marketplace and said it would investigate the matter. Google also removed ToTok from its Google Play marketplace for Android devices.

Staying ahead of iPhone demand

Sony is having a hard time producing enough camera sensors to keep up with demand from Apple and other smartphone makers that it supplies, a Sony spokesperson said in an interview with Bloomberg this week. In some cases, Sony said, it’s been forced to apologize to its customers “because we just can’t make enough.” It’s unknown which suppliers have been affected by the shortfall, but Sony said it would keep its factory open through the holiday season to try to catch up.

The all-popular iPhone XR

It was a big year for the iPhone XR, market research firm Counterpoint Research said this week. The budget-friendly iPhone was the top-selling smartphone worldwide for four straight quarters, starting in the fourth quarter of 2018 and ending in the third quarter of 2019, Counterpoint said without disclosing the number of devices sold during the period (it charges clients for that information). But it did say that the iPhone XR’s 3% market share was enough to put it at the top.

One more thing…

Want to have a little fun to end the year? Check out this video from YouTube user MKBHD that showcases a gold and diamond-plated iPhone 11 Pro. The phone’s exterior was retrofitted with 24-karat gold and 137 diamonds by specialty phone accessories maker Caviar. Not bad for a $120,000 device.

More must-read stories from Fortune:

—7 companies founded in the last 10 years that you now can’t live without
—Electronic health records are creating a ‘new era’ of health care fraud
—2020 Crystal Ball: Predictions for the economy, politics, technology, etc.
—Can tech save the air travel industry from its delay problem?
—How to make sure your in-flight Wi-Fi isn’t terrible
Catch up with Data Sheet, Fortune’s daily digest on the business of tech.

About the Author
By Don Reisinger
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Photo of a young man holding a smartphone having his face scanned
LawSocial Media
Social media companies are fighting the ‘age verification trap’ as collecting biometrics on kids violates privacy rights
By Catherina GioinoMarch 2, 2026
1 hour ago
OpenAI CEO Sam Altman
AIOpenAI
OpenAI CEO Sam Altman defends decision to strike Pentagon deal after Anthropic blacklisting, admits ‘optics don’t look good’
By Jeremy KahnMarch 2, 2026
2 hours ago
greenspan
EconomyFederal Reserve
’90s nostalgia seizes the Fed and White House as Warsh and Trump see AI as an internet-style productivity boom
By Paul Wiseman and The Associated PressMarch 2, 2026
5 hours ago
washington
LawWashington
Washington roasted for using AI feature with heavily accented English instead of actual Spanish on state helpline
By Cedar Attanasio and The Associated PressMarch 2, 2026
5 hours ago
Europedigital transformation
Why Europe can lead in trusted, industrialized AI
By Dave McCannMarch 2, 2026
6 hours ago
NewslettersTerm Sheet
Why Sequoia’s Alfred Lin isn’t worried about the SaaS-pocalypse
By Leo SchwartzMarch 2, 2026
7 hours ago

Most Popular

placeholder alt text
Economy
Your grandparents are the reason the U.S. isn't in a recession right now. That won't last forever
By Eleanor PringleMarch 1, 2026
1 day ago
placeholder alt text
Success
MacKenzie Scott's close relationship with Toni Morrison long before Amazon put Scott on the path to give more than $1 billion to HBCUs
By Sasha RogelbergMarch 1, 2026
1 day ago
placeholder alt text
Middle East
U.S. military gives Iran a taste of its own medicine with cheap copycat Shahed drones, while concern shifts to munitions supply in extended conflict
By Jason MaMarch 1, 2026
22 hours ago
placeholder alt text
Middle East
As Iran attacks Dubai, the tax-free haven for the global elite could see 'catastrophic' fallout — 'this can also send shockwaves globally'
By Jason MaMarch 1, 2026
24 hours ago
placeholder alt text
AI
American schools weren’t broken until Silicon Valley used a lie to convince them they were—now reading and math scores are plummeting
By Sasha RogelbergMarch 1, 2026
22 hours ago
placeholder alt text
Health
Gen Z men are eating ‘boy kibble,’ the human equivalent to dog food, to load up on protein cheaply
By Jake AngeloMarch 1, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.