Alaska Airlines Launches One-Day Buy One, Get One Free Sale

By Chris MorrisFormer Contributing Writer
Chris MorrisFormer Contributing Writer

    Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

    NEW YORK - AUGUST 24 : A Boeing 737-990 (ER) operated by Alaska Airlines takes off from JFK Airport on August 24, 2019 in the Queens borough of New York City. (Photo by Bruce Bennett/Getty Images)  (Photo by Bruce Bennett/Getty Images)
    NEW YORK - AUGUST 24 : A Boeing 737-990 (ER) operated by Alaska Airlines takes off from JFK Airport on August 24, 2019 in the Queens borough of New York City. (Photo by Bruce Bennett/Getty Images) (Photo by Bruce Bennett/Getty Images)
    Bruce Bennett—Getty Images

    Alaska Airlines has an enticing offer for last minute shoppers. The carrier has announced a one-day buy-one-get-one-free sale on many of its most popular routes, including flights to Hawaii.

    The deal, which expires at 11:59pm, covers select nonstop flights between Jan. 7 and Feb. 12, 2020. (You’ll need to use the code LETSBOGO when booking your flight for the discount to apply. Limit one discount code per reservation.)

    Flights to Hawaii are restricted from Monday through Wednesday and you must return on a flight that departs Tuesday through Thursday. Travel to all other cities in the discount must take place on Tuesday, Wednesday or Saturday.

    Overall, more than 60 cities are included in the promotion, including Los Angeles, San Francisco, Seattle and New York. (Seattle travelers have the most flight options available to them.)

    Among the routes impacted by the sale:

    • Los Angeles to Maui, Honolulu and Boston
    • Seattle to New York, Steamboat Springs and Washington D.C.
    • San Francisco to Kona, Portland and Las Vegas
    • Boston and Portland and San Diego.

    (See the full list here.)

    It’s all part of Alaska Airlines’ annual observance of Ugly Sweater Day (which happens to be Dec. 20). In addition to the BOGO sale, the carrier is giving priority boarding to people wearing hideous holiday sweaters as they board an Alaska or Horizon Air flight today. (You can also get priority boarding with a Starbucks holiday cup.)

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