• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Finance

For Investors, the Past Decade Was a Marvelous Run. But That Tells Only Half the Story

By
Ben Carlson
Down Arrow Button Icon
By
Ben Carlson
Down Arrow Button Icon
December 17, 2019, 6:00 AM ET

To call the first decade of the 21st unkind to markets and the economy would be a massive understatement. It was a debacle. We lived through two recessions, including the worst economic crisis since the Great Depression, and two enormous stock market crashes which saw stocks drop by half each time.

Those brutal crashes bookended the decade of the aughts, and that led to a lost decade in the S&P 500, which saw the largest stocks in the U.S. as a whole fall nearly 10% in total from 2000 to 2009. Although the stock market had rallied mightily off the March, 2009 lows by the end of that year, many were predicting more of the same dose of pain in terms of crashes, volatility, and economic calamities in the years ahead.

So, naturally, the ensuing decade did the complete opposite. In fact, the 2010s was the first decade since 1850 (which is about as far back as we have good data) that the U.S. didn’t experience a single recession. The stock market had minor bouts of volatility but every correction turned out to be a buying opportunity as we’ve now seen well over 200 new all-time highs on the S&P 500 this decade alone.

As the 2010s wind down, and we get ready to usher in the 2020s, here’s a look back at what happened in the markets over the past decade that got us to this point.

S&P 500: tough to beat

The S&P 500 followed one of its worst decades on record in the 2000s with one of its best in the 2010s on both an absolute and relative basis. The S&P crushed all of the main asset classes as you can see from the total returns:

The S&P was up nine out of 10 years with the only down year in 2019, a loss of just 4.2%. Seven out of those nine years showed double-digit gains while stocks were up 20% or more three different years.

The only other time stocks were up nine out of 10 times in a decade came during the 1980s and 1990s, although those decades saw higher annual returns. The S&P was up 17.3% and 18.0% annually in the 1980s and 1990s, respectively. The 2010s have given investors total annual returns of 13.1%.

The 2010s do, however, have the distinction of being the only other decade on record besides the 1990s without a single bear market on record (as defined by a loss of 20% or more). The S&P 500 was down 19.4% in 2011 and 19.8% in late-2018, but U.S. large-cap stocks never hit that magical 20% bear market threshold this decade.

Tech dominance

While large-cap U.S. stocks were tough to beat, there was a subset of stocks within that universe that did even better. Technology stocks had a phenomenal decade in terms of both growth and stock performance. Through the end of November 2019, the Nasdaq 100 was up nearly 400% over the course of the decade. That’s more than 150% better than the S&P 500 during that time.

Much of that growth came from a small handful of what are now some of the largest companies in the world. The combined market cap of Apple, Amazon, Microsoft and Google was $716 billion heading into this decade. That number currently stands at more than $4.1 trillion.

And these numbers don’t include the massive growth in Facebook shares; it went public in 2012. In what was surely one of the best acquisitions of the decade, Mark Zuckerberg and company bought Instagram for $1 billion that same year. It’s estimated Instagram will do close to $14 billion in revenue alone in 2019. Facebook is now a $575 billion market cap, rising from roughly $80 billion when the company went public. These 5 companies now make up just shy of 17% of the entire S&P 500 index.

The tech industry has quickly gone from scrappy upstarts to world-beaters in just a few short decades.

Commodities

The 2000s were a wonderful decade for commodities, especially in the earlier part of the decade because of massive infrastructure spending by China. The current decade did not follow the same path. The Bloomberg Commodity Index, a basket of different commodities, was down nearly 45% this decade. The price of WTI Crude oil fell more than 27%. The lone bright spot was gold, which was up close to 30% in the 2010s but most of that price increase came in 2010 and 2011. Gold prices are actually still 25% below their peak from August, 2011.

Commodities are known for being a sector filled with varying periods of booms and busts. The 2000s were a boom. The 2010s were a bust.

Interest Rates

It seems like every year throughout the past decade economists and market prognosticators predicted rising rates, but the actual pattern was more down than anything else. In fact, rates have actually been range-bound for most of the decade as you can see from the chart of the benchmark 10 year U.S. treasury yield:

The 10-year yield began the decade just shy of 4%, and touched an all-time low of 1.37% in July, 2016. But rates essentially remained in a tight range between 1.5% and 3.5% for the majority of the decade. Rates have been falling since the early-1980s and seemingly don’t have much further to fall, so it’s no surprise we see a consistent stream of higher rate calls. But rates have not cooperated, and still sit below 2%.

The Federal Reserve

After getting taken to task for more or less missing the financial crisis, you have to hand it to the Fed for their role in getting the economy on better footing this decade. Quantitative easing and near-0% nominal rates for a number of years led many to predict hyperinflation, a double-dip recession and more pain in the stock market from these unorthodox central bank actions. Instead, we’ve had the biggest decline in the unemployment rate since World War II, falling from a peak of 10% to the recent low of 3.5%.

This is even more impressive based on the fact that we’ve had three different Fed Chairs this decade (Ben Bernanke, Janet Yellen and now Jerome Powell). Many say the Fed waited far too long to raise rates after the Fed Funds Rate was effectively 0% from December 2008 through December 2015. That’s when the Fed embarked on a series of hikes that brought rates up well over 2% by the end of last year. Alas, we’ve now had three rate cuts in 2019 alone, which sounds like a lot until you consider the average decade since 1960 has experienced 23 rate cuts.

The Fed is not perfect. Nor are the central bankers omnipotent. But you have to give them credit for navigating the recovery much better than they navigated the onset of the financial crisis.

No one knows what the next decade has in store for investors but one thing’s for sure: the next 10 years will look nothing like the last 10 years.

Ben Carlson, CFA is the Director of Institutional Asset Management at Ritholtz Wealth Management.

About the Author
By Ben Carlson
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Finance

Traders work on the floor of the New York Stock Exchange (NYSE) on December 30, 2025 in New York City.
AIData centers
An AI super-bull who just backed the Nvidia-Groq deal warns of a data center bust: ‘We foresee a significant financial crisis’
By Eva RoytburgDecember 30, 2025
59 minutes ago
Vought
LawWhite House
No, the White House can’t defund the CFPB, judge says, just days before agency would run out of cash
By Ken Sweet and The Associated PressDecember 30, 2025
1 hour ago
Warren
Big TechBerkshire Hathaway
Warren Buffett plans to keep coming to the office every day, despite stepping down as Berkshire CEO at 94 years old
By Josh Funk and The Associated PressDecember 30, 2025
1 hour ago
Eurostar
Europetourism
Travelers from London to Paris stranded as power problems, stuck train shut down Channel Tunnel
By Alex Turnbull, John Leicester and The Associated PressDecember 30, 2025
1 hour ago
Jerome Powell
EconomyInflation
Wages are actually growing faster than inflation. Here’s why you don’t believe it
By Sasha RogelbergDecember 30, 2025
1 hour ago
Walker
C-Suitephilanthropy
Exiting CEO left each employee at his family-owned company a $443,000 gift—but they have to stay 5 more years to get all of it
By Nick LichtenbergDecember 30, 2025
3 hours ago

Most Popular

placeholder alt text
Success
Gen Z could wave goodbye to résumés because most companies have turned to skills-based recruitment—and find it more effective, research shows
By Orianna Rosa RoyleDecember 29, 2025
1 day ago
placeholder alt text
Arts & Entertainment
Gen Zers and millennials flock to so-called analog islands 'because so little of their life feels tangible'
By Michael Liedtke and The Associated PressDecember 28, 2025
2 days ago
placeholder alt text
Success
MacKenzie Scott's close relationship with Toni Morrison long before Amazon put her on the path give more than $1 billion to HBCUs
By Sasha RogelbergDecember 28, 2025
2 days ago
placeholder alt text
Success
African millennials and Gen Z are quitting their big-city dreams to go make more money back on the farm
By Mark Banchereau and The Associated PressDecember 29, 2025
1 day ago
placeholder alt text
Banking
Former Russian banking billionaire says an Instagram post cost him $9 billion: His company was sold for 3% of its value in 'hostage' situation
By Nick LichtenbergDecember 29, 2025
1 day ago
placeholder alt text
AI
'Godfather of AI' Geoffrey Hinton predicts 2026 will see the technology get even better and gain the ability to 'replace many other jobs'
By Jason MaDecember 28, 2025
2 days ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.