It signed up over 10 million subscribers in its first day of operations, the company said Wednesday. That’s notably higher than the 8 million analysts were expecting.

The question now becomes how many of those users will convert to paid subscribers when their one-week free trial ends (or when the free year for Verizon customers expires). Disney won’t answer that until its quarterly earnings call, which is expected next February.

Disney shares spiked on the news. The stock was up nearly 3% in midday trading.

Read: Here are the devices you can use to download and watch Disney+

Day one was a rocky one for Disney+, which saw several tech errors that prevented some subscribers from being able to access content. Some Star Wars fans were also upset about changes to a scene in the original film, reviving the debate on whether Han shot first. (If you don’t know what that’s about, you’re probably better off staying that way.)

Disney+ offers more than 500 movies and more than 7,500 episodes of library television content, By year five, says Iger, Disney+ will offer more than 620 movies and more than 10,000 television episodes. Neither of those figures includes original shorts and features.

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