• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

2

Apple’s Steve Wozniak says he cofounded the tech giant after 5 rejections from HP—not to ‘make money.’ For years, his paycheck was just $50

3

Indeed chief economist says we’re entering an era of ‘great mismatch’ thanks to a generational imbalance of workers

1

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

2

Apple’s Steve Wozniak says he cofounded the tech giant after 5 rejections from HP—not to ‘make money.’ For years, his paycheck was just $50

3

Indeed chief economist says we’re entering an era of ‘great mismatch’ thanks to a generational imbalance of workers
TechAI

Booz Allen Creates ‘App Store’ for A.I.

Jeremy Kahn
By
Jeremy Kahn
Jeremy Kahn
Editor, AI
Down Arrow Button Icon
Jeremy Kahn
By
Jeremy Kahn
Jeremy Kahn
Editor, AI
Down Arrow Button Icon
November 4, 2019, 1:00 PM ET

Booz Allen Hamilton, the publicly-traded consulting firm that counts many U.S. government agencies among its clients, is launching an “app store”-like marketplace for artificial intelligence software.

The marketplace, which the firm is calling Modzy, will include pre-trained A.I. models for performing specific tasks, such as recognizing buildings from aerial imagery. The models, which will be available under simple pay-to-use licenses, will come from both Booz Allen itself, from clients such as the U.S. military and Department of Homeland Security, and from commercial partners.

The initial outside commercial partners participating include Hypergiant, Orbital Insight, AI.Reverie, Apptek, CrowdAI and Paravision, Booz Allen said.

Booz Allen announced the new marketplace at semiconductor manufacturer Nvidia’s GPU Technology Conference in Washington, D.C.

Josh Sullivan, Booz Allen’s senior vice president for analytics and data science, said in an interview ahead of the announcement that the firm decided to create the marketplace after finding that many U.S. defense and intelligence agencies wound up replicating work. “The same facial detection algorithm has been built in 30 different places,” he said.

Not only does this approach waste money, time and resources, Sullivan said, it creates governance and accountability problems since it is difficult for agencies to keep track of exactly how A.I. is being used throughout their organization, let alone across government.

Sullivan said the marketplace includes a tool that lets managers keep better tabs on which A.I. models were being used by their organization.

Competing technology vendors, from cloud service providers such as IBM, Amazon, Microsoft and Google, to rival consulting firms such as Accenture, offer customers libraries of pre-trained A.I. algorithms and tools.

But some A.I. researchers and data ethics experts have raised concerns about this approach. Those buying pre-built models often have little to no insight into exactly what data was used to do train the software.

In a paper published earlier this year, researchers from Salesforce’s A.I. research lab raised alarm bells that this lack of transparency can compound the problem of hidden biases lurking in data.

For instance, DeepMind, the London-based A.I. company owned by Google-parent Alphabet, recently used data from the U.S. Department of Veterans’ Affairs medical system to create a A.I. that could help doctors determine which patients’ were likely to develop acute kidney injury, often days before their symptoms would have otherwise been detected. But, because the data used was from the V.A., women were underrepresented in the dataset and the A.I. software performed far worse in assessing the risks for female patients. DeepMind, to it credit, acknowledged this issue when it published its research — and DeepMind’s algorithm has not been used outside the V.A. But many pre-trained models are marketed without these kind of disclaimers. An unsuspecting customer might simply apply to model to patients in their hospital without realizing the model’s performance differed significantly between men and women.

“Pretrained models may embed biases in unknown and immutable ways while also enabling unintended negative uses,” the Salesforce researchers wrote.

In other cases, subtle differences between the training set used for the model and the data to which the model is now being applied lead to the A.I. software not performing as expected. Growing awareness of this problem among business executives has made some wary of paying for pre-trained models.

Sullivan said that Booz Allen has tried to address these issues by providing detailed performance and training information for each model available on its Modzy marketplace. Potential customers can see what dataset was used to train the model and get a view of the model’s accuracy under different conditions.

A.I. experts from Google and the University of Toronto suggested in 2018 this kind of information, which they called “model cards” (sort of like a baseball trading card for a piece of A.I. software) could help potential users understand the software’s origins, strengths and weaknesses. But the Salesforce researchers noted that such “model cards” did not guarantee that pre-trained models could be used safely on new datasets.

Sullivan said that he expected that in most cases clients would want to train the model on their own particular dataset before using it. Having the model pre-trained however, can shorten this training time considerably, he said.

The same Salesforce research noted that it was far less expensive to fine-tune a pre-trained model than to train one from scratch. In some cases, the researchers estimated fine-tuning popular A.I. models would cost just a few dollars in cloud computing costs, compared to tens of thousands or hundreds of thousands of dollars needed to train a model from scratch.

More must-read stories from Fortune:

—Twitter’s ban on political ads puts more pressure on Facebook
—The mobile price wars are on. Here’s how much you can save
—Nintendo finally has a mobile winner with Mario Kart Tour
—China’s 5G network is ahead of schedule, on a spectrum the U.S. can’t match
—Europe is starting to declare its cloud independence
Catch up with Data Sheet, Fortune’s daily digest on the business of tech.


About the Author
Jeremy Kahn
By Jeremy KahnEditor, AI
LinkedIn iconTwitter icon

Jeremy Kahn is the AI editor at Fortune, spearheading the publication's coverage of artificial intelligence. He also co-authors Eye on AI, Fortune’s flagship AI newsletter.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

w
Environmentclimate change
The asphalt industry has a heat problem — and cities are running out of patience
By Aya Diab, Alexa St. John and The Associated PressMay 23, 2026
12 hours ago
SpaceX’s third-generation Starship, which NASA may use to put astronauts on the moon, makes debut in test flight ahead of blockbuster IPO
InnovationSpaceX
SpaceX’s third-generation Starship, which NASA may use to put astronauts on the moon, makes debut in test flight ahead of blockbuster IPO
By Marcia Dunn and The Associated PressMay 23, 2026
14 hours ago
Is a college degree still worth it? Here are 3 things it can teach you that AI can’t do
Future of WorkColleges and Universities
Is a college degree still worth it? Here are 3 things it can teach you that AI can’t do
By Jake AngeloMay 23, 2026
15 hours ago
Ashley Yetman
Commentarydisruption
Everyone is blaming AI for the death of ‘craft.’ Take a good look in the mirror
By Ashley YetmanMay 23, 2026
17 hours ago
Josh Smith, founder of Montana Knife Company.
SuccessEntrepreneurs
This 39-year-old quit his lineman job during the pandemic and built a $50 million company in his backyard
By Nick LichtenbergMay 23, 2026
17 hours ago
Jon McNeill
SuccessCareers
Former Tesla president shares the secret to success he learned from his former boss, Elon Musk: ‘He demands to only work with world-class talent’
By Preston ForeMay 23, 2026
18 hours ago

Most Popular

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
Success
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
By Preston ForeMay 21, 2026
3 days ago
Apple’s Steve Wozniak says he cofounded the tech giant after 5 rejections from HP—not to ‘make money.’ For years, his paycheck was just $50
Success
Apple’s Steve Wozniak says he cofounded the tech giant after 5 rejections from HP—not to ‘make money.’ For years, his paycheck was just $50
By Preston ForeMay 22, 2026
2 days ago
Indeed chief economist says we’re entering an era of ‘great mismatch’ thanks to a generational imbalance of workers
Success
Indeed chief economist says we’re entering an era of ‘great mismatch’ thanks to a generational imbalance of workers
By Emma BurleighMay 22, 2026
2 days ago
Microsoft reports are exposing AI's real cost problem: Using the tech is more expensive than paying human employees
AI
Microsoft reports are exposing AI's real cost problem: Using the tech is more expensive than paying human employees
By Jake AngeloMay 22, 2026
1 day ago
Elon Musk's SpaceX IPO filing just told us what business he's betting on for the future—and it's not rockets
Investing
Elon Musk's SpaceX IPO filing just told us what business he's betting on for the future—and it's not rockets
By Shawn TullyMay 23, 2026
20 hours ago
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
Workplace Culture
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
By Preston ForeMay 19, 2026
4 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.