• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'

2

'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down

3

Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for

1

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'

2

'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down

3

Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for
TechAI

Booz Allen Creates ‘App Store’ for A.I.

Jeremy Kahn
By
Jeremy Kahn
Jeremy Kahn
Editor, AI
Down Arrow Button Icon
Jeremy Kahn
By
Jeremy Kahn
Jeremy Kahn
Editor, AI
Down Arrow Button Icon
November 4, 2019, 1:00 PM ET
Add Fortune on Google for similar content.

Booz Allen Hamilton, the publicly-traded consulting firm that counts many U.S. government agencies among its clients, is launching an “app store”-like marketplace for artificial intelligence software.

The marketplace, which the firm is calling Modzy, will include pre-trained A.I. models for performing specific tasks, such as recognizing buildings from aerial imagery. The models, which will be available under simple pay-to-use licenses, will come from both Booz Allen itself, from clients such as the U.S. military and Department of Homeland Security, and from commercial partners.

The initial outside commercial partners participating include Hypergiant, Orbital Insight, AI.Reverie, Apptek, CrowdAI and Paravision, Booz Allen said.

Booz Allen announced the new marketplace at semiconductor manufacturer Nvidia’s GPU Technology Conference in Washington, D.C.

Josh Sullivan, Booz Allen’s senior vice president for analytics and data science, said in an interview ahead of the announcement that the firm decided to create the marketplace after finding that many U.S. defense and intelligence agencies wound up replicating work. “The same facial detection algorithm has been built in 30 different places,” he said.

Not only does this approach waste money, time and resources, Sullivan said, it creates governance and accountability problems since it is difficult for agencies to keep track of exactly how A.I. is being used throughout their organization, let alone across government.

Sullivan said the marketplace includes a tool that lets managers keep better tabs on which A.I. models were being used by their organization.

Competing technology vendors, from cloud service providers such as IBM, Amazon, Microsoft and Google, to rival consulting firms such as Accenture, offer customers libraries of pre-trained A.I. algorithms and tools.

But some A.I. researchers and data ethics experts have raised concerns about this approach. Those buying pre-built models often have little to no insight into exactly what data was used to do train the software.

In a paper published earlier this year, researchers from Salesforce’s A.I. research lab raised alarm bells that this lack of transparency can compound the problem of hidden biases lurking in data.

For instance, DeepMind, the London-based A.I. company owned by Google-parent Alphabet, recently used data from the U.S. Department of Veterans’ Affairs medical system to create a A.I. that could help doctors determine which patients’ were likely to develop acute kidney injury, often days before their symptoms would have otherwise been detected. But, because the data used was from the V.A., women were underrepresented in the dataset and the A.I. software performed far worse in assessing the risks for female patients. DeepMind, to it credit, acknowledged this issue when it published its research — and DeepMind’s algorithm has not been used outside the V.A. But many pre-trained models are marketed without these kind of disclaimers. An unsuspecting customer might simply apply to model to patients in their hospital without realizing the model’s performance differed significantly between men and women.

“Pretrained models may embed biases in unknown and immutable ways while also enabling unintended negative uses,” the Salesforce researchers wrote.

In other cases, subtle differences between the training set used for the model and the data to which the model is now being applied lead to the A.I. software not performing as expected. Growing awareness of this problem among business executives has made some wary of paying for pre-trained models.

Sullivan said that Booz Allen has tried to address these issues by providing detailed performance and training information for each model available on its Modzy marketplace. Potential customers can see what dataset was used to train the model and get a view of the model’s accuracy under different conditions.

A.I. experts from Google and the University of Toronto suggested in 2018 this kind of information, which they called “model cards” (sort of like a baseball trading card for a piece of A.I. software) could help potential users understand the software’s origins, strengths and weaknesses. But the Salesforce researchers noted that such “model cards” did not guarantee that pre-trained models could be used safely on new datasets.

Sullivan said that he expected that in most cases clients would want to train the model on their own particular dataset before using it. Having the model pre-trained however, can shorten this training time considerably, he said.

The same Salesforce research noted that it was far less expensive to fine-tune a pre-trained model than to train one from scratch. In some cases, the researchers estimated fine-tuning popular A.I. models would cost just a few dollars in cloud computing costs, compared to tens of thousands or hundreds of thousands of dollars needed to train a model from scratch.

More must-read stories from Fortune:

—Twitter’s ban on political ads puts more pressure on Facebook
—The mobile price wars are on. Here’s how much you can save
—Nintendo finally has a mobile winner with Mario Kart Tour
—China’s 5G network is ahead of schedule, on a spectrum the U.S. can’t match
—Europe is starting to declare its cloud independence
Catch up with Data Sheet, Fortune’s daily digest on the business of tech.


About the Author
Jeremy Kahn
By Jeremy KahnEditor, AI
LinkedIn iconTwitter icon

Jeremy Kahn is the AI editor at Fortune, spearheading the publication's coverage of artificial intelligence. He also co-authors Eye on AI, Fortune’s flagship AI newsletter.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Tech

Nvidia CEO Jensen Huang denies the chip boom will go bust soon and actually utters the infamous phrase ‘this time is different’
Big TechSemiconductors
Nvidia CEO Jensen Huang denies the chip boom will go bust soon and actually utters the infamous phrase ‘this time is different’
By Jason MaJuly 25, 2026
3 hours ago
Sam Altman speaking to reporters.
AIOpenAI
AI safety experts say OpenAI’s rogue models may mean the company has already blown past its own internal red lines
By Beatrice NolanJuly 25, 2026
3 hours ago
DeepSeek said to tell backers of funding pause after viral posts
AIfunding round
DeepSeek said to tell backers of funding pause after viral posts
By Haze Fan, Pei Li and BloombergJuly 25, 2026
5 hours ago
SpaceX’s Starship V3 deploys most advanced Starlink satellites then pulls off best re-entry yet with splashdown so soft it floated in the Indian Ocean
Innovationspace
SpaceX’s Starship V3 deploys most advanced Starlink satellites then pulls off best re-entry yet with splashdown so soft it floated in the Indian Ocean
By Marcia Dunn and The Associated PressJuly 25, 2026
5 hours ago
Inside On’s tech lab, where robots build running shoes in 3 minutes and can eliminate up to 300 hours of human work
C-SuiteSportswear
Inside On’s tech lab, where robots build running shoes in 3 minutes and can eliminate up to 300 hours of human work
By Ruth UmohJuly 25, 2026
6 hours ago
Can Apple’s incoming CEO bring back the product design mojo of the Steve Jobs era?
MagazineApple
Can Apple’s incoming CEO bring back the product design mojo of the Steve Jobs era?
By Sebastian HerreraJuly 25, 2026
6 hours ago

Most Popular

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
Real Estate
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
By Nick LichtenbergJuly 25, 2026
9 hours ago
'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
Economy
'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
By Eleanor PringleJuly 24, 2026
2 days ago
Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for
Big Tech
Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for
By Sydney LakeJuly 23, 2026
3 days ago
An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948
Success
An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948
By Orianna Rosa RoyleJuly 25, 2026
11 hours ago
The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
Economy
The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
By Sasha RogelbergJuly 23, 2026
2 days ago
Jensen Huang just used his first ever X post to warn the AI industry not to make the mistake that software narrowly avoided in the 1980s
AI
Jensen Huang just used his first ever X post to warn the AI industry not to make the mistake that software narrowly avoided in the 1980s
By Nick LichtenbergJuly 24, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.