• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
RetailE-commerce

A Billionaire’s Upcoming E-Commerce Site Will Take on Amazon and Walmart in India

By
P R Sanjai
P R Sanjai
and
Bloomberg
Down Arrow Button Icon
October 28, 2019, 5:38 PM ET

Billionaire Mukesh Ambani moved a step closer to creating an e-commerce giant for India, unveiling plans to set up a $24 billion digital-services holding company that would become the main vehicle in his ambition to dominate the country’s internet shopping space.

The board of Ambani’s Reliance Industries approved a proposal to plow 1.08 trillion rupees ($15 billion) into the fully owned subsidiary, which will in turn invest that amount in Reliance Jio Infocomm, the conglomerate’s telecommunications venture. A series of capital transfers would make Jio, which already has capital of 650 billion rupees ($9.2 billion), almost debt free by March 2020, the parent said Oct. 25.

The move by Asia’s richest man is the latest sign of the oil-to-petrochemicals group’s pivot toward data and digital services for future growth, as it builds an online platform to take on the likes of Amazon and Walmart‘s Flipkart Online Services Pvt. in India. Ambani told shareholders in August that the new businesses, including retail, are likely to contribute half of Reliance’s earnings in a few years, versus about 32% now.

With the new holding firm, Ambani is also readying the businesses for an initial public offering, which he has vowed to complete within five years. Since Jio’s 4G network rolled out in 2016, the carrier has vaulted to the top in India with more than 350 million users. Ambani has also been stitching together a network of partners through acquisitions and stake purchases to build a backbone for his e-commerce plans.

“Given the reach and scale of our digital ecosystem, we have received strong interest from potential strategic partners,” Ambani said in a statement. “We will induct the right partners in our platform company, creating and unlocking meaningful value for RIL shareholders.”

Reliance Industries will invest the money in the holding company—likely on the lines of Alibaba Group Holdings and Alphabet—through optionally convertible preference shares. The unit will acquire the parent’s equity investment of 650 billion rupees in Jio, according to Reliance Industries.

Following the equity infusion, Reliance Jio will transfer liabilities worth 1.08 trillion rupees to a subsidiary of the parent, turning Jio almost debt free, excluding airwave-related liabilities.

Streamlining Structure

“The reorganization of Jio’s capital structure is intended at consolidating all digital assets under one entity, reducing debt at this entity and streamlining the structure to make it attractive for eventual monetization,” Citigroup said in a research report.

While former English teacher Jack Ma started Alibaba in 1999 from scratch, Ambani is using the heft of his empire to build something similar for India by connecting retailers and consumers. Alibaba, whose market value is $454 billion, reported a profit of $13 billion in the year to March, on a revenue of $56 billion. The Chinese giant’s expansion has included mom-and-pop shops—a key segment Ambani is also seeking to tap.

Shares of Reliance Industries have rallied 28% this year, compared with an 8.8% gain in the benchmark S&P BSE Sensex index. The stock, near an all-time high, will resume trading Tuesday when India returns from a holiday.

Ambani said in August that Reliance Industries has spent almost $50 billion on Jio, whose entry with free calls and cheap data pushed some rivals to exit or merge in a consolidation that shook up the industry.

Jio’s debt stood at about 840 billion rupees as on Sept. 30, Chief Financial Officer V. Srikanth said earlier this month. It had a stand-alone profit of 9.9 billion rupees for the quarter through September on revenue of 123.54 billion rupees.

The tycoon, whose net worth is about $56 billion as per the Bloomberg Billionaires Index, has also revealed a plan to sell 20% of Reliance’s oil and chemicals business to Saudi Arabian Oil Co. at an enterprise value of $75 billion. After years of spending billions of dollars on the new businesses, Ambani is cleaning up the parent’s balance sheet, with the goal of making it free of net debt in less than two years.

More must-read stories from Fortune:

—Popeyes set an official return date for its virally popular chicken sandwich
—Is pumpkin spice basic? No it’s science—and big business
—Nordstrom opens lavish NYC flagship hoping to kickstart growth
—Target amps up store hours in bid to win the holiday season shopping wars
—Patriots’ QB Tom Brady is already working on his retirement brand
Follow Fortune on Flipboard to stay up-to-date on the latest news and analysis.

About the Authors
By P R Sanjai
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Retail

Lidl US is offering a holiday discount meal until Dec. 24 as Americans continue to weather rising food costs.
RetailGrocery
As Americans continue to feel the pain from tariffs and inflation, Lidl launches holiday meal deal for less than $4 per person
By Nino PaoliDecember 16, 2025
3 hours ago
tree
CommentaryInflation
Colorado is suffering from Christmas Tree inflation because Denver imports most of them—from North Carolina and the Pacific Northwest
By Ali Besharat and The ConversationDecember 16, 2025
8 hours ago
tree
North AmericaTariffs and trade
80% of American Christmas trees are fake. They’re also tariffed
By Dee-Ann Durbin and The Associated PressDecember 16, 2025
11 hours ago
FDA
RetailRecalls
FDA accuses Walmart, Target, Kroger and Alberstons of botched botulism recalls as infants got sick
By Jonel Aleccia and The Associated PressDecember 15, 2025
23 hours ago
Photo of Jim Farley
North AmericaAutos
Ford writes down $19.5 billion as it pivots electric Lighting line of vehicles
By Sasha RogelbergDecember 15, 2025
24 hours ago
Co-owners Dean Smith, left, and Joanne Farrugia pose for a photograph in JaZams, one of their toy stores Friday, June 27, 2025, in Princeton, N.J.
RetailTariffs
Small businesses say Trump tariffs are hurting this group of consumers this holiday season—here’s what is getting more expensive
By Mae Anderson and The Associated PressDecember 15, 2025
1 day ago

Most Popular

placeholder alt text
Success
'I had to take 60 meetings': Jeff Bezos says 'the hardest thing I've ever done' was raising the first million dollars of seed capital for Amazon
By Dave SmithDecember 15, 2025
1 day ago
placeholder alt text
Success
Meetings are not work, says Southwest Airlines CEO—and he’s taking action, by blocking his calendar every afternoon from Wednesday to Friday 
By Preston ForeDecember 15, 2025
1 day ago
placeholder alt text
Success
Bad luck, six-figure earners: Elon Musk warns that money will 'disappear' in the future as AI makes work (and salaries) irrelevant
By Orianna Rosa RoyleDecember 15, 2025
1 day ago
placeholder alt text
Personal Finance
Current price of silver as of Monday, December 15, 2025
By Joseph HostetlerDecember 15, 2025
1 day ago
placeholder alt text
Future of Work
The job market is so bad, people in their 40s are resorting to going back to school instead of looking for work
By Sydney LakeDecember 16, 2025
13 hours ago
placeholder alt text
North America
Ford writes down $19.5 billion as it pivots electric Lighting line of vehicles
By Sasha RogelbergDecember 15, 2025
24 hours ago