• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion

3

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion

3

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
FinanceFortune Analytics

Fortune poll: Management insiders forecast a 2020 recession

By
Lance Lambert
Lance Lambert
Down Arrow Button Icon
By
Lance Lambert
Lance Lambert
Down Arrow Button Icon
October 11, 2019, 5:00 AM ET
Add Fortune on Google for similar content.

FORTUNE Analytics brings readers business insights from proprietary data and exclusive surveys. It will launch as a premium newsletter in early 2020. Sign up for the debut below:

When firms start cutting back on purchasing and reducing inventory levels, it can be the canary in the coal mine, forewarning economic woes to come.

So at a time of increased recession fears, Fortune-SurveyMonkey conducted a poll of employees who authorize purchasing at companies in every industry and for firms ranging from Fortune 500 giants to mom-and-pops. We wanted to gauge the direction of purchasing levels and economic outlooks. In all, we heard from 1,470 purchasers between September 12-19.*

Here are our top findings:

  • Over the past 12 months, 29% of purchasers said their industry was heating up, 60% said it was holding steady, and 11% said it was cooling down. 
  • Just under half of buyers (49%) said the amount spent on purchasing at their firm was up year-over-year in the most recent quarter, edging out those who said it held steady (34%), and purchasers who saw a decrease (11%).
  • 2 in 3 purchasers say a recession is likely within the next 12 months.  

These purchasers paint a picture of an economy where there are still plenty of firms growing their purchasing budgets, but where headwinds, like tariffs, and uncertainty are growing. Industry leaders told us that during strong economic periods buying is usually up at well over half of firms—something we’re not seeing right now. And something has certainly spooked purchasers, considering two thirds predict a recession within the next 12 months.

“We’re not seeing orders canceled, but we’re seeing them pushed out. ‘We’ll take that in two months.’ It is a tap of the brakes,” says Tom Derry, CEO of the Institute for Supply Management, which puts out the Purchasing Managers Index. Their latest PMI came in at 47.8% in September, its lowest figure since June 2009, and second straight month under 50%—the level at which manufacturing is considered in contraction.

To get an even more detailed reading of purchasing, Fortune conducted detailed interviews with just under a dozen purchasing managers, CEOs, and heads of global supply chains. That’s in addition to the 1,470 purchasers who took our survey.

Jeff Smith worked as a purchasing manager in the mid-2000s for an Idaho manufacturing firm that sold heavy equipment trailers to homebuilders as fast as they could build them. That breakneck pace would slow in 2006, and he watched as more and more unsold trailers covered the lot. Soon homebuilders quit buying altogether. Much of the staff had already been let go by the time Smith was shown the door in October 2007—a full two months before the Great Recession hit.

Now a purchasing manager at Bode North America in South Carolina, Smith knows first-hand how purchasing can forewarn a recession. He is seeing some concerning developments, like buyers pushing back orders and a supplier he worked with shut down without notice, but overall he still feels good about the economy.

The majority of purchasers are still seeing their budgets rise, despite headwinds. But our data couldn’t pin down how much firms are increasing these budgets in aggregate. That’s why SourceDay, a procurement platform for supply chains networks based in Austin, Texas, ran an exclusive analysis for Fortune to measure the total amount spent on purchase orders across more than 15,000 manufacturers and suppliers. Over the first nine months of 2019, those firms saw an aggregate 2.3% increase in purchase orders, compared with the same period a year prior. This uptick is moderate compared to past 5% growth years, but not low enough to be alarming, says SourceDay CEO Tom Kieley.

United Auto Workers are actively striking against General Motors, something that is already disrupting supply chains throughout the Midwest, where purchasing growth is already slightly behind levels found in the South and West.

But the biggest purchasing differences aren’t by region. Instead they’re at an industry level or within niche businesses. Among purchasers who work for healthcare and pharmaceuticals firms, 53% saw an increase in buying levels, while only 44% of buyers in the construction industry saw an uptick. 

“Our whole industry is in contraction…We’ve shut down three plants. We laid-off 100 workers. And dramatically cut back on investment,” said Gene Gebolys, CEO of World Energy, a Boston-based producer of biodiesel. World Energy cut back on purchasing after recently revised regulations by the U.S. Environmental Protection Agency allowed more firms to bypass biodiesel, he says.  

While purchasing levels are up, purchasers are by no means seeing an economic boom. Over the past 12 months, 29% of purchasers said their industry was heating up, 60% said it was holding steady, and 11% said it was cooling down. 

And many purchasers told us they’re seeing warning signs of a slipping economy, like orders pushed back or inventories being winded down. That might explain why 65% of purchasers told us they expect a recession in the next year.

“They are on high alert, but not panicked,” said Peter Bolstorff, an executive vice president at the Association for Supply Chain Management in Chicago. Some firms are making decisions that would help them brace for a downturn, like pushing back big-ticket investments, but that hasn’t become widespread, he says. 

Only around 1 in 10 firms are seeing their purchasing budgets decline. Among this group, 42% cited slowing economic conditions as a contributor; that factor was followed by business change (33%), price increases (32%), and uncertainty (30%). 

Meanwhile, just 14% of purchasers cited tariffs as a cause for their decline in purchasing.  But that doesn’t mean firms aren’t experiencing the pinch of tariffs. Instead, the firms hardest hit by the tariffs are likely to be spending more on purchasing—not less. That’s because they’re paying the tax or buying goods with higher price tags as a result of the tariffs. And in some cases they’re even stockpiling inventory to lock in prices of goods.

A global supply chain director at a Fortune 100 technology firm, who has asked not to be named, told Fortune the firm is seeing half of the goods it buys getting hit by tariffs. Their purchasing cost are moving up at a time when the company expected them to be flat. To offset this, the firm is pushing some production from China into Southeast Asian countries and refurbishing more components—both moves come at a higher cost.

Purchasers are paying close attention to tariffs resulting from the U.S.-China trade war that are impacting mid-sized firms, corporate titans, and small businesses alike. Vincent Mihalek, a purchasing manager at Libra Industries, an Ohio-based manufacturing firm, says has a spreadsheet that details these tariffs down to the penny, and tries to make sure the firm is absorbing as little cost as possible.

*Methodology: The Fortune-SurveyMonkey online poll was conducted September 12-19 among a national sample of 10,372 adults, including 7,704 who are employed. Of these respondents, 1,470 have jobs that include authorizing purchasing—these are the folks included in the above findings. This survey’s modeled error estimate is plus or minus 3 percentage points. The findings have been weighted for age, race, sex, education, and geography.

About the Author
By Lance Lambert
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Finance

Knicks star Jalen Brunson
SuccessPersonal Finance
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
By Emma BurleighJuly 21, 2026
43 minutes ago
Current price of gold as of July 21, 2026
Personal Financegold prices
Current price of gold as of July 21, 2026
By Danny BakstJuly 21, 2026
3 hours ago
va
North AmericaWhite House
HUD suspends disaster funding to U.S. Virgin Islands housing authority, saying mismanagement has kept $1.3 billion from hurricane survivors
By Danica Coto and The Associated PressJuly 21, 2026
3 hours ago
kalshi
CryptoKalshi
Kalshi’s ‘chronically online’ war room figured out World Cup virality — and realized AI might be bringing back the monoculture
By Nick LichtenbergJuly 21, 2026
3 hours ago
fuel
North AmericaWhite House
Trump’s $3.47 ‘Freedom Fuel’ gas network leans on an NFL kicking coach, a GOP fundraiser and a N.J. entrepreneur with a fuel theft rap sheet
By Brian Slodysko, Michael Biesecker, Josh Boak and The Associated PressJuly 21, 2026
4 hours ago
k
Commentarypower
What I keep hearing from Fortune 500 CEOs: ‘We have no idea what we’re actually paying for power’
By Kiran BhatrajuJuly 21, 2026
4 hours ago

Most Popular

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
22 hours ago
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
Success
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
By Sydney LakeJuly 20, 2026
1 day ago
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
AI
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
By Jason MaJuly 18, 2026
3 days ago
Current price of silver as of Monday, July 20, 2026
Personal Finance
Current price of silver as of Monday, July 20, 2026
By Joseph HostetlerJuly 20, 2026
1 day ago
It’s not just Taco Bell lettuce and possible glass in Pillsbury rolls: Food and drink recall events reached a 6-year year-over-year high
Retail
It’s not just Taco Bell lettuce and possible glass in Pillsbury rolls: Food and drink recall events reached a 6-year year-over-year high
By Sasha RogelbergJuly 20, 2026
1 day ago
The Treasury is walking a tightrope on U.S. debt by relying so much on short-term rates that are at the mercy of a suddenly very hawkish Fed
Economy
The Treasury is walking a tightrope on U.S. debt by relying so much on short-term rates that are at the mercy of a suddenly very hawkish Fed
By Jason MaJuly 20, 2026
23 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.