• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

1

Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
FinanceFortune Analytics

Fortune poll: Management insiders forecast a 2020 recession

By
Lance Lambert
Lance Lambert
Down Arrow Button Icon
By
Lance Lambert
Lance Lambert
Down Arrow Button Icon
October 11, 2019, 5:00 AM ET
Add Fortune on Google for similar content.

FORTUNE Analytics brings readers business insights from proprietary data and exclusive surveys. It will launch as a premium newsletter in early 2020. Sign up for the debut below:

When firms start cutting back on purchasing and reducing inventory levels, it can be the canary in the coal mine, forewarning economic woes to come.

So at a time of increased recession fears, Fortune-SurveyMonkey conducted a poll of employees who authorize purchasing at companies in every industry and for firms ranging from Fortune 500 giants to mom-and-pops. We wanted to gauge the direction of purchasing levels and economic outlooks. In all, we heard from 1,470 purchasers between September 12-19.*

Here are our top findings:

  • Over the past 12 months, 29% of purchasers said their industry was heating up, 60% said it was holding steady, and 11% said it was cooling down. 
  • Just under half of buyers (49%) said the amount spent on purchasing at their firm was up year-over-year in the most recent quarter, edging out those who said it held steady (34%), and purchasers who saw a decrease (11%).
  • 2 in 3 purchasers say a recession is likely within the next 12 months.  

These purchasers paint a picture of an economy where there are still plenty of firms growing their purchasing budgets, but where headwinds, like tariffs, and uncertainty are growing. Industry leaders told us that during strong economic periods buying is usually up at well over half of firms—something we’re not seeing right now. And something has certainly spooked purchasers, considering two thirds predict a recession within the next 12 months.

“We’re not seeing orders canceled, but we’re seeing them pushed out. ‘We’ll take that in two months.’ It is a tap of the brakes,” says Tom Derry, CEO of the Institute for Supply Management, which puts out the Purchasing Managers Index. Their latest PMI came in at 47.8% in September, its lowest figure since June 2009, and second straight month under 50%—the level at which manufacturing is considered in contraction.

To get an even more detailed reading of purchasing, Fortune conducted detailed interviews with just under a dozen purchasing managers, CEOs, and heads of global supply chains. That’s in addition to the 1,470 purchasers who took our survey.

Jeff Smith worked as a purchasing manager in the mid-2000s for an Idaho manufacturing firm that sold heavy equipment trailers to homebuilders as fast as they could build them. That breakneck pace would slow in 2006, and he watched as more and more unsold trailers covered the lot. Soon homebuilders quit buying altogether. Much of the staff had already been let go by the time Smith was shown the door in October 2007—a full two months before the Great Recession hit.

Now a purchasing manager at Bode North America in South Carolina, Smith knows first-hand how purchasing can forewarn a recession. He is seeing some concerning developments, like buyers pushing back orders and a supplier he worked with shut down without notice, but overall he still feels good about the economy.

The majority of purchasers are still seeing their budgets rise, despite headwinds. But our data couldn’t pin down how much firms are increasing these budgets in aggregate. That’s why SourceDay, a procurement platform for supply chains networks based in Austin, Texas, ran an exclusive analysis for Fortune to measure the total amount spent on purchase orders across more than 15,000 manufacturers and suppliers. Over the first nine months of 2019, those firms saw an aggregate 2.3% increase in purchase orders, compared with the same period a year prior. This uptick is moderate compared to past 5% growth years, but not low enough to be alarming, says SourceDay CEO Tom Kieley.

United Auto Workers are actively striking against General Motors, something that is already disrupting supply chains throughout the Midwest, where purchasing growth is already slightly behind levels found in the South and West.

But the biggest purchasing differences aren’t by region. Instead they’re at an industry level or within niche businesses. Among purchasers who work for healthcare and pharmaceuticals firms, 53% saw an increase in buying levels, while only 44% of buyers in the construction industry saw an uptick. 

“Our whole industry is in contraction…We’ve shut down three plants. We laid-off 100 workers. And dramatically cut back on investment,” said Gene Gebolys, CEO of World Energy, a Boston-based producer of biodiesel. World Energy cut back on purchasing after recently revised regulations by the U.S. Environmental Protection Agency allowed more firms to bypass biodiesel, he says.  

While purchasing levels are up, purchasers are by no means seeing an economic boom. Over the past 12 months, 29% of purchasers said their industry was heating up, 60% said it was holding steady, and 11% said it was cooling down. 

And many purchasers told us they’re seeing warning signs of a slipping economy, like orders pushed back or inventories being winded down. That might explain why 65% of purchasers told us they expect a recession in the next year.

“They are on high alert, but not panicked,” said Peter Bolstorff, an executive vice president at the Association for Supply Chain Management in Chicago. Some firms are making decisions that would help them brace for a downturn, like pushing back big-ticket investments, but that hasn’t become widespread, he says. 

Only around 1 in 10 firms are seeing their purchasing budgets decline. Among this group, 42% cited slowing economic conditions as a contributor; that factor was followed by business change (33%), price increases (32%), and uncertainty (30%). 

Meanwhile, just 14% of purchasers cited tariffs as a cause for their decline in purchasing.  But that doesn’t mean firms aren’t experiencing the pinch of tariffs. Instead, the firms hardest hit by the tariffs are likely to be spending more on purchasing—not less. That’s because they’re paying the tax or buying goods with higher price tags as a result of the tariffs. And in some cases they’re even stockpiling inventory to lock in prices of goods.

A global supply chain director at a Fortune 100 technology firm, who has asked not to be named, told Fortune the firm is seeing half of the goods it buys getting hit by tariffs. Their purchasing cost are moving up at a time when the company expected them to be flat. To offset this, the firm is pushing some production from China into Southeast Asian countries and refurbishing more components—both moves come at a higher cost.

Purchasers are paying close attention to tariffs resulting from the U.S.-China trade war that are impacting mid-sized firms, corporate titans, and small businesses alike. Vincent Mihalek, a purchasing manager at Libra Industries, an Ohio-based manufacturing firm, says has a spreadsheet that details these tariffs down to the penny, and tries to make sure the firm is absorbing as little cost as possible.

*Methodology: The Fortune-SurveyMonkey online poll was conducted September 12-19 among a national sample of 10,372 adults, including 7,704 who are employed. Of these respondents, 1,470 have jobs that include authorizing purchasing—these are the folks included in the above findings. This survey’s modeled error estimate is plus or minus 3 percentage points. The findings have been weighted for age, race, sex, education, and geography.

About the Author
By Lance Lambert
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Young couple looking sad in front of a home with a for sale sign
Real EstateHousing
Gen Z and millennials aren’t convinced the American Dream exists anymore: Only 40% of them can afford to buy a home
By Tristan BoveJune 30, 2026
3 hours ago
Russian President Vladimir Putin
EconomyRussia
It started with one viral influencer complaining about Russia’s economy. Now a record 60% of Russians are pessimistic about their country’s outlook
By Tristan BoveJune 30, 2026
5 hours ago
Stripe CEO Patrick Collison gestures with his hands as he speaks into a microphone before a congressional committee hearing.
Cryptostablecoins
Stripe, Visa and over 140 other businesses to launch stablecoin to rival Tether and Circle
By Camila Grigera NaónJune 30, 2026
5 hours ago
A woman types into a kiosk at an airport.
Travel & LeisureAviation
‘You can expect prices to be high and stay high’: Domestic airfare is skyrocketing faster than international flight costs, despite using less jet fuel
By Sasha RogelbergJune 30, 2026
6 hours ago
Young worker at desk
SuccessGen Z
Remote-first fintech giant Revolut is making the office compulsory for new Gen Z grads—and they’ll earn flexibility like their peers after one year
By Emma BurleighJune 30, 2026
6 hours ago
mill
InvestingWealth
America added more than 1,200 millionaires per day in 2025, but the heyday of the ‘everyday millionaire’ is already over
By Nick LichtenbergJune 30, 2026
6 hours ago

Most Popular

Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
Success
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
By Sydney LakeJune 29, 2026
1 day ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
6 days ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
3 days ago
'Humanity has chosen to become idiots': This Brown professor switched to take-home exams after a mass shooting and discovered mass cheating
AI
'Humanity has chosen to become idiots': This Brown professor switched to take-home exams after a mass shooting and discovered mass cheating
By Catherina GioinoJune 29, 2026
24 hours ago
The retired college professor fighting a $313 trespassing ticket in Wisconsin thinks he's part of a national struggle
Environment
The retired college professor fighting a $313 trespassing ticket in Wisconsin thinks he's part of a national struggle
By Catherina GioinoJune 28, 2026
3 days ago
Current price of oil as of June 29, 2026
Personal Finance
Current price of oil as of June 29, 2026
By Joseph HostetlerJune 29, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.