• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersBrainstorm Health

Juul’s CEO Steps Down. But What Comes Next?: Brainstorm Health

By
Sy Mukherjee
Sy Mukherjee
Down Arrow Button Icon
By
Sy Mukherjee
Sy Mukherjee
Down Arrow Button Icon
September 25, 2019, 8:13 PM ET

Hello and happy hump day, readers.

Perhaps it was inevitable in the face of lawsuits, regulatory crackdowns, reports of horrifying lung illnesses, and a general sense of unease—but Kevin Burns, CEO of the privately-held firm Juul, is stepping down from his perch.

The Juul CEO’s sudden departure is just one chapter in this rapidly unfolding story. Here’s another excerpt: The tobacco giant Altria, which bought a 35% stake in Juul last year at a reported $40 billion valuation, is no longer in talks with Philip Morris International (PMI) to bring the companies together again.

Altria spun off PMI more than a decade ago while holding on to the U.S.-based Philip Morris unit (which controls major brands such as Marlboro in America). PMI has been focused on “heat not burn” tobacco products in international markets (these are not the same things as vapes). The divergent business strategies, and the public health outcry against vaping and e-cigs, almost certainly sunk any potential deal.

But what happens next? Will PMI’s bet on heat-not-burn devices actually pay dividends in the consumer market? And, more importantly, are these devices any better from a public health perspective than the vaping products facing blowback right now?

Read on for the day’s news.

Sy Mukherjee, @the_sy_guy, sayak.mukherjee@fortune.com

DIGITAL HEALTH

Amazon is launching an employee health clinic. CNBC's Chrissy Farr (who else?) reports on Amazon's latest foray into health care, dubbed, well, Amazon Care. Farr describes it as a "virtual primary care" for employees that offers a combination of telemedicine and in-person services. (CNBC)

INDICATIONS

The flip side of the cancer drug boom. It's hard to argue that creating more cancer drugs is a bad thing. But almost everything in business and drug development comes with the possibility of adverse events—including opportunity cost. BioPharma Dive reports on the struggles of cancer drug centers to keep up with the clinical demand in an illuminating piece. (BioPharma Dive)

REQUIRED READING

How the Impeachment Process Could Affect the Stock Market, by Erik Sherman

Facebook's Big Hopes in Augmented and Virtual Reality Face Even Bigger Obstacles, by Danielle Abril

The World's Forests Are Burning—And the Damage Goes Far Beyond the Amazon, by Nicolas Rapp & Brian O'Keefe

Find past coverage. Sign up for other Fortune newsletters.

About the Author
By Sy Mukherjee
See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Lists Calendar
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Lists Calendar
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

AI security leaders gather in Washington as risks mount—and Mythos raises the stakes
NewslettersEye on AI
AI security leaders gather in Washington as risks mount—and Mythos raises the stakes
By Sharon GoldmanApril 23, 2026
16 hours ago
What a Best Buy CEO exit and a fresh start at Lululemon reveal about leading through volatility
NewslettersMPW Daily
What a Best Buy CEO exit and a fresh start at Lululemon reveal about leading through volatility
By Emma HinchliffeApril 23, 2026
17 hours ago
Stephen and Ayesha Curry attend the LA premiere of Columbia Pictures and Sony Pictures Animation's "Goat" at the AMC Century City 15 in Los Angeles on February 6, 2026.
NewslettersCFO Daily
Stephen and Ayesha Curry talk about the one habit that separates good business leaders from great ones
By Sheryl EstradaApril 23, 2026
21 hours ago
Why Trump may hand taxpayers a majority stake in a failing airline: ‘Everything is a deal’
NewslettersCEO Daily
Why Trump may hand taxpayers a majority stake in a failing airline: ‘Everything is a deal’
By Diane BradyApril 23, 2026
23 hours ago
Colin Zima smiles while wearing a pink shirt
NewslettersTerm Sheet
Exclusive: Omni raises $120 million to fix one of AI’s biggest enterprise data problems
By Lily Mae LazarusApril 23, 2026
1 day ago
Google's new TPU 8t and TPU 8i custom AI chips. (Photo courtesy Google)
NewslettersFortune Tech
Google rolls out its latest custom AI chips
By Andrew NuscaApril 23, 2026
1 day ago

Most Popular

When interest on national debt overtook military spending, it triggered a limit where the U.S. may ‘cease to be a great power,’ warns Hoover historian
Economy
When interest on national debt overtook military spending, it triggered a limit where the U.S. may ‘cease to be a great power,’ warns Hoover historian
By Eleanor PringleApril 23, 2026
22 hours ago
Despite nearing their 60s, nearly four in 10 Americans heading towards the end of their careers don’t even have a retirement account
Success
Despite nearing their 60s, nearly four in 10 Americans heading towards the end of their careers don’t even have a retirement account
By Emma BurleighApril 23, 2026
18 hours ago
Officials will flush 50,000 toilets to flood a Utah lake in order to generate electricity
Environment
Officials will flush 50,000 toilets to flood a Utah lake in order to generate electricity
By Mead Gruver, Dorany Pineda and The Associated PressApril 22, 2026
2 days ago
Cursor’s 25-year-old CEO is a former Google intern who just inked a $60 billion deal with SpaceX
AI
Cursor’s 25-year-old CEO is a former Google intern who just inked a $60 billion deal with SpaceX
By Marco Quiroz-GutierrezApril 22, 2026
2 days ago
Craving work-life balance is a huge red flag, says Fortune 500 Europe CEO—and like Barack Obama, he happily works through weekends
Success
Craving work-life balance is a huge red flag, says Fortune 500 Europe CEO—and like Barack Obama, he happily works through weekends
By Orianna Rosa RoyleApril 22, 2026
2 days ago
The Iran war is pushing Southeast Asia to debate the once unthinkable: Whether ships will need to pay to transit the Strait of Malacca
Economy
The Iran war is pushing Southeast Asia to debate the once unthinkable: Whether ships will need to pay to transit the Strait of Malacca
By Angelica AngApril 23, 2026
22 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.