• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechLyft

Lyft’s ‘Woke’ Image Could Be Tarnished by Flurry of Sexual Assault Accusations

By
Robert Burnson
Robert Burnson
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Robert Burnson
Robert Burnson
and
Bloomberg
Bloomberg
Down Arrow Button Icon
August 13, 2019, 1:01 PM ET
The silhouette of a woman against a Lyft logo
The shadow of an attendee is seen on Lyft Inc. signage displayed during the company's initial public offering (IPO) at Lyft's new service center in Los Angeles, California, U.S., on Friday, March 29, 2019. Demand for Lyft Inc. shares has lifted the value of the combined stake of its co-founders to $1.2 billion. Photographer: Kyle Grillot/Bloomberg via Getty ImagesKyle Grillot/Bloomberg–Getty Images

Lyft Inc.’s image as the “woke” ride-hailing company faces a new challenge from a rash of lawsuits filed by women who claim they were sexually assaulted by drivers summoned to take them home after evenings of partying.

Since Aug. 1, seven female passengers have sued the company in San Francisco, its hometown, and lawyers at the women-led firm representing those riders say there are more complaints to come.

Lyft president and co-founder John Zimmer described the startup to Time magazine in 2017 as “woke” in contrast to larger competitor Uber Technologies Inc., which was in the midst of a sex harassment scandal. But on Monday, an attorney leading the Lyft cases said that isn’t what she’s found while working with scores of female clients who blame the companies for failing to protect them from predatory drivers.

Private negotiations to try to head off litigation have gone better with Uber than with Lyft, lawyer Laurel Simes said, adding that she wants both companies to do more extensive background checks to weed out dangerous drivers and to install video monitors in ride-share vehicles.

“Uber seems to be taking more of a reasonable approach about making changes,” Simes said. “They’re saying, ‘Let’s talk, let’s figure out what we can do.’ Where Lyft seems to be more scorched earth.”

Lyft had no immediate comment on the new suits. Uber also had no immediate comment.

Lyft is already facing public scrutiny after the Washington Post and NBC’s Today show recently reported on allegations of harassment from female customers. The reports raises questions about Lyft’s ability to differentiate itself from Uber, which has long struggled to fend off criticism that it doesn’t do enough to ensure rides are safe. Both companies went public this year.

In April 2018, a CNN investigation found that 103 Uber drivers and 18 Lyft drivers had been accused of sexually assaulting or abusing passengers in the previous four years. The next month, both companies committed to releasing data about safety incidents on their platforms. Uber issued a “transparency report” in July 2018 showing aggregate data about requests from law enforcement agencies, though it didn’t include a breakdown on harassment and assault allegations.

Lyft said in April that it was increasing the frequency of its background checks to include “daily monitoring of its active drivers and immediate notification of any disqualifying criminal convictions.” It also announced an enhancement to its identity verification process to prevent fraud by drivers intent on hiding their criminal records.

The new Lyft suits describe assaults in urban markets including Seattle, Washington and New Orleans.

A woman from Miami alleges that when the driver arrived at her home in May 2018, he turned around, ostensibly to help her unbutton her seat belt, and forcibly kissed her. In an incident in a suburb of Washington in July 2017, the driver allegedly grabbed the woman’s crotch when she bent over to pick up her bags.

Four of the women, each identified only as Jane Doe, say they were raped by their drivers in their own homes. In one case, a woman claims she summoned a Lyft in San Diego after an evening out for drinks in October 2016. When she didn’t reply to text messages from her friends, they went her house and found her unconscious with the Lyft driver having sex with her, according to the complaint.

The firm of Levin Simes & Abrams, which specializes in product-injury cases against big companies, solicits victims of ride-share assaults on its website. Simes said the firm is investigating complaints, varying from rape to stalking, involving about 100 women.

The complaints filed this month allege that while Lyft has promoted itself as a safe way for women to get home after a night out, the company is responsible for a “sexual predator crisis.”

The bottom line is that not all ride-share drivers can be trusted, Simes said.

“A woman or girl went out with her friend and then instead of taking a taking a taxi cab, they take an Uber or a Lyft, which is very convenient,” she said. “The woman may even fall asleep in the back of the car. And when they get home, the driver says, ‘You seem to be unsteady on your feet. Let me walk you to your door,’ and then things unravel from there.”

More must-read stories from Fortune:

—When will Twitter ban white nationalists? Civil rights leaders urge action

—Several states suing Trump’s EPA over new ‘dirty power’ rule

—Why the U.S. labeled China a currency manipulator

—How Trump’s plan to import Canadian drugs would work

—Listen to our audio briefing, Fortune 500 Daily

Get up to speed on your morning commute with Fortune’s CEO Daily newsletter.

About the Authors
By Robert Burnson
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

crew aboard artemis II
Innovationspace
‘It’s 13 minutes of things that have to go right’: Artemis II splashes down despite faulty heat shield
By Catherina GioinoApril 10, 2026
1 hour ago
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
PoliticsFood and drink
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
By Catherina GioinoApril 10, 2026
3 hours ago
Three people sit behind a desk and look at the phone screen of the person in the middle.
Future of WorkConsulting
Meet ‘trendslop,’ the new, AI-fueled scourge of workplace consultants everywhere
By Sasha RogelbergApril 10, 2026
3 hours ago
Amazon is still paying Jeff Bezos an $80,000 yearly salary—but $1.6 million for travel and security
Big TechCEO salaries and executive compensation
Amazon is still paying Jeff Bezos an $80,000 yearly salary—but $1.6 million for travel and security
By Marco Quiroz-GutierrezApril 10, 2026
5 hours ago
Kash Patel sits with his two fingers on lips
CybersecurityIran
First they went after medtech, then Kash Patel. Iranian hackers’ next target is likely ‘low-hanging fruit’ in water, energy, and tourism, experts say
By Jacqueline MunisApril 10, 2026
6 hours ago
scott bessent
CybersecurityFederal Reserve
The AI that found 27-year-old vulnerabilities no human ever caught before just forced an emergency meeting with every major Wall Street CEO
By Jake AngeloApril 10, 2026
8 hours ago

Most Popular

The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
Economy
The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
By Fortune EditorsApril 9, 2026
2 days ago
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
AI
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
By Fortune EditorsApril 9, 2026
2 days ago
Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
Investing
Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
By Fortune EditorsApril 9, 2026
1 day ago
Schools across America are quietly admitting that screens in classrooms made students worse off and are reversing years of tech-first policies
Innovation
Schools across America are quietly admitting that screens in classrooms made students worse off and are reversing years of tech-first policies
By Fortune EditorsApril 10, 2026
17 hours ago
'I hate working 5 days': Zoom CEO says traditional work schedules are becoming obsolete—and predicts a 3-day workweek by 2031
Success
'I hate working 5 days': Zoom CEO says traditional work schedules are becoming obsolete—and predicts a 3-day workweek by 2031
By Fortune EditorsApril 9, 2026
1 day ago
Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's $100M club—and donated his entire Ryder Cup stipend to charity
Success
Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's $100M club—and donated his entire Ryder Cup stipend to charity
By Fortune EditorsApril 10, 2026
10 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.