• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceStartups & Venture

Wealth Advisory Platform SecFi Closes $6 Million Funding Round

Lucinda Shen
By
Lucinda Shen
Lucinda Shen
Down Arrow Button Icon
Lucinda Shen
By
Lucinda Shen
Lucinda Shen
Down Arrow Button Icon
July 19, 2019, 8:00 AM ET
Courtesy of SecFi

Amazon was 3 just years old when it went public in 1997. Uber, by contrast, was a budding preteen by the time it tapped the public markets. It’s not an isolated case: More companies are delaying their debuts in order to avoid the scrutiny that comes with the public sphere—leading to scores of private companies with ballooning valuations in recent years. 

SecFi has stepped in to address the problems of the some of the soon-to-be-rich. They’re a wealth advisory platform that helps private company employees—who are often only wealthy on paper—with loans and liquidity.

SecFi revealed Friday that it had raised $6 million in Series A funding led by Rucker Park Capital, a venture capital firm run by former SoftBank investors, and was joined by investors including including Social Leverage, Serengeti Asset Management, Weekend Fund, Mark Pincus, and Elefund.

SecFi has originated $150 million worth in loans since January 2018, the smallest being around $40,000. Previously, the company had been working solely with individuals. Now, it plans to partner directly with startup companies.

“The proliferation of late-stage capital is here to stay. Though the market has blown out in a significant way, there’s still a lot of capital on the sidelines,” said Rucker Park Capital General Partner Wes Tang-Wymer, adding that his fund invested in SecFi in part due to the trend. “We think SecFi is solving a major pain point in the ecosystem and demystifying equity compensation.”

SecFi is targeting a very specific problem for startup employees. Certainly there are stories of founders, executives, and early employees of startups like Pinterest and Lyft becoming millionaires overnight following an IPO. But before that happens, employees are often only wealthy on paper, with few ways to cash out a portion of their shares or to exercise their options.

SecFi CEO and Founder Wouter Witvoet for instance found out that he would have to pay $2.8 million in taxes to exercise options of a startup he had decided to leave. He was wealthy on paper—not in cash. Ultimately, he was forced to let go of the equity.

And while the Morgan Stanley’s of the world were reportedly wining and dining early employees set to benefit from the recent IPO boom, the bulge bracket wealth managers typically require that clients have a certain level of liquidity. At the same time, startup employee compensation is incredibly confusing, with different tax implications for different kinds of stock options.

Here’s how SecFi’s financing offering works: An early employee is considering exercising her options in, say, DoorDash. She goes to SecFi to figure out how much cash she will need to cover both the options and the taxes, and maybe even to pay off part of her home.

Then she pays a small upfront fee to SecFi to borrow $2 million. She uses $1 million to exercise the options, perhaps $500,000 goes to taxes, and the rest she can choose to use to pay for a house. To be clear, SecFi is not a lender—instead, it partners with a third party to dole out these loans.

In return, a portion of her DoorDash shares become collateral with the third party custodian. It is not until DoorDash IPOs or undergoes a sale that she pays off the loan (interest included, that’s the other way SecFi makes money). The employee will also pay a percentage of the value of the shares to SecFi and the third party custodian, at a specified point down the line.

But there’s a big catch: If the company never IPOs or undergoes an exit, the employee doesn’t have to repay the loan. But, says Witvoet, SecFi has a proprietary underwriting system to pare down the risks: They select companies that they think have the potential to IPO or undergo an exit in five to seven years. The interest rate and other related fees meanwhile are determined based on the riskiness of the company, and how close they are from an IPO.

The recent spate of IPOs including Pinterest, Chewy, and Uber have led to good outcomes, according to the firm. “We had some early successes on repayment, and now we’ve had some come to us and say we have all this newly generated wealth, what do we do with it,” says Witvoet.

And perhaps the good times will continue for at least a while longer. In a glowing sign of this “private-longer” trend, the college-aged Palantir expected to also IPO this year.

More must-read stories from Fortune:

—Meet the A.I. landlord that’s building a single-family-home empire

—You might have longer than you think to invest for retirement

—Facebook’s Libra currency could threaten the global financial system

—The surprising way Republicans used to use immigration to boost the economy

—One of Warren Buffet’s favorite metrics is flashing red. Corporate profits are due for a hit

Don’t miss the daily Term Sheet, Fortune‘s newsletter on deals and dealmakers.

About the Author
Lucinda Shen
By Lucinda Shen
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Macron
LawTariffs and trade
World shakes its weary head at more Trump tariff chaos as he ‘says a lot of things, and many of them aren’t true’
By Kim Tong-Hyung, Megan Janetsky and The Associated PressFebruary 21, 2026
1 hour ago
Real Estatefarming
Farmer turns down $15.7 million offer from data center developers: ‘It breaks my heart … the rest of every square inch is going to get built on’
By Jason MaFebruary 21, 2026
1 hour ago
trump
PoliticsTariffs and trade
Trump’s tariff fury continues as he moans about ‘ridiculous, poorly written, and extraordinarily anti-American decision’
By Michelle L. Price and The Associated PressFebruary 21, 2026
1 hour ago
PoliticsTariffs and trade
Trump’s plan B to impose new tariffs is also illegal because a balance-of-payments deficit doesn’t exist, trade experts say
By Jason MaFebruary 21, 2026
3 hours ago
EconomyTariffs and trade
Trump boosts new tariff rate to 15% a day after announcing 10%
By Wendy Benjaminson, Maria Paula Mijares Torres and BloombergFebruary 21, 2026
5 hours ago
PoliticsICE
At least 20 communities with large warehouses are stealth targets for massive ICE detention centers. ‘There was absolutely no warning’
By Heather Hollingsworth, Morgan Lee and The Associated PressFebruary 21, 2026
5 hours ago

Most Popular

placeholder alt text
Economy
Fed confirms it obeyed U.S. Treasury request for an unusual ‘rate check,’ weakening the dollar against foreign currencies
By Jim EdwardsFebruary 19, 2026
2 days ago
placeholder alt text
Innovation
The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents
By Sasha RogelbergFebruary 21, 2026
10 hours ago
placeholder alt text
Big Tech
Peter Thiel and other tech billionaires are publicly shielding their children from the products that made them rich
By Marco Quiroz-GutierrezFebruary 21, 2026
9 hours ago
placeholder alt text
AI
‘I’m deeply uncomfortable’: Anthropic CEO warns that a cadre of AI leaders, including himself, should not be in charge of the technology’s future
By Sasha RogelbergFebruary 19, 2026
2 days ago
placeholder alt text
Arts & Entertainment
Gen Zers and millennials flock to so-called analog islands 'because so little of their life feels tangible'
By Michael Liedtke and The Associated PressFebruary 20, 2026
1 day ago
placeholder alt text
AI
Sam Altman says the quiet part out loud, confirming some companies are ‘AI washing’ by blaming unrelated layoffs on the technology
By Sasha RogelbergFebruary 19, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.