Amazon’s Two-Day Prime Day Outsold Its 2018 Black Friday and Cyber Monday Sales, Combined
Amazon Prime Day 2019 reached new heights this week, the e-commerce giant said on Wednesday.
In a statement, Amazon said that Prime Day 2019 shoppers purchased 175 million items between Monday and Tuesday, making it the largest shopping event in the company’s history. Amazon added that customers purchased more products on Prime Day than the 2018 Black Friday and Cyber Monday combined.
Anticipation—and hype—were running high in the days leading up to Amazon Prime Day. Amazon started promoting early Prime Day deals to get its customers into a shopping mode and its competitors, including Walmart, Target, eBay, and Best Buy, all offered their own deals in a bid to steal shoppers from Amazon.
It’s unclear whether those efforts were successful or how strongly Amazon’s competitors performed in their own sales. But considering Amazon Prime Day 2019 was a record-setting shopping event, something apparently went well for the tech giant.
Amazon said that Prime Day shoppers from 18 countries around the world purchased products over the two-day period. In the U.S., alone, Amazon sold 100,000 lunchboxes, 200,000 televisions, and more than a million toys.
The LifeStraw Personal Water Filter was one of the most popular U.S. purchases and notched 200,000 unit sales. Crest’s 3D White Professional Effects Whitestrips Kits tallied 150,000 in unit sales.
Amazon said that its Prime Day event also proved to be a boon for small and medium-sized businesses that sell products through the company’s website. Globally, Prime Day sales for those small companies topped $2 billion over the two-day period.
Amazon’s performance this week easily topped the previous record holder, Amazon Prime Day 2018, which secured more than 100 million product orders last year. However, that sales event only lasted 36 hours. Amazon Prime Day’s 48-hour event gave it 12 more hours to score more sales.
That said, at a rate of 3.6 million unit sales per hour, Amazon Prime Day 2019 still topped Prime Day 2018’s hourly rate of 2.8 million unit sales.
Not surprisingly, Amazon is taking a victory lap for its Prime Day success, but what the company doesn’t discuss is whether shoppers suffer from fatigue in the days following the Prime Day event and reduce some of their regular spending.
After a two-day shopping spree, not everyone might be so willing to head back to Amazon to buy whitestrips or toys.