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The Summer of ’69, by the Numbers

July 7, 2019, 2:00 PM UTC
Woodstock 1969-Vans Busses
NEW YORK, UNITED STATES - AUGUST 1969: Large crowd of people, including people sitting on top of cars & busses, during the Woodstock Music & Art Fair. (Photo by John Dominis/The LIFE Picture Collection via Getty Images/Getty Images)
ohn Dominis—The LIFE Picture Collection via Getty Images


Fender Stratocaster

The preferred instrument of Jimi Hendrix would have set you back the equivalent of $2,200 in 2019 dollars but would be worth upwards of $9,000 today.


Woodstock ticket price

Advanced tickets for the 1969 music festival cost the equivalent of $120 today (though around half the 400,000 attendees did not have a ticket). By comparison, a general admission pass for Coachella costs $429.


Volkswagen bus

The official transporter of hippies, surfers, and vacationing Europeans would cost a very egalitarian $15,350 in 2019 dollars. Expect VW’s new electric ID Buzz camper to cost significantly more when it arrives
in 2022.

A version of this article appears in the July 2019 issue of Fortune with the headline “The Numbers of ’69.”

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