IHOP Name Change 2019: What Could It Be?

IHOP is changing its name—again.

Last June, IHOP, known to many as International House of Pancakes, ran a risky PR stunt, “changing” the company’s name to IHOB, International House of Burgers for a short period. Now, as the anniversary of that attention-grabbing temporary move nears, the chain is teasing another switch on social media.

“What could the P be?,” a tweet from the company reads, showing the now long-outdated IHOB logo flipping from a “b” to a “p.” Underneath that is the saying “we heard you.” The bio on the company’s Twitter page also now reads “When we changed our name to IHOb, the internet had a lot to say. Well, we heard you. Stay tuned for June 3.”

The announcement is certainly having just the reaction the IHOP marketing department was hoping for. Social media is teaming with speculation, reactions and a little bit of nervousness. (Consumers, after seeing how last year’s name change, which lasted just a few days, know the chain isn’t likely making any drastic menu focus changes.)

Probably not… but definitely not definitely not.
— IHOP (@IHOP) May 27, 2019

https://twitter.com/Vento_647/status/1133356618278744065

https://twitter.com/bgfloyd1015/status/1133183804175245313

International house of Pretzels incoming
— 🍊🍩 (@lurkingtil1am) May 27, 2019

pic.twitter.com/R7T7sdIlUy
— ceeks (@70Ceeks) May 28, 2019

Cmon IHOP, not again man pic.twitter.com/NgefXWSXsU
— Amanda (@IAmDramaMama) May 27, 2019

The 2018 name change was meant to highlight menu items beyond the well known breakfast foods. It irked customers, but sales of the company’s burgers spiked during the campaign. So, it’s entirely likely the company is hoping lighting will strike twice as it rolls out a menu addition or highlights another offering.

Here We Go Again: IHOP Teases Another Name Change

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