• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back

2

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer

3

When SpaceX starts trading, some 'shareholders' will discover they own nothing at all

1

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back

2

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer

3

When SpaceX starts trading, some 'shareholders' will discover they own nothing at all
Tech

Eye on A.I.— Facebook and Google’s Fierce and Nerdy Rivalry Over A.I. Software

By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
May 7, 2019, 9:21 AM ET
Facebook and Google's Fierce and Nerdy Rivalry Over A.I. Software.
Facebook and Google's Fierce and Nerdy Rivalry Over A.I. Software.picture alliance picture alliance via Getty Image

Facebook and Google aren’t merely competing for dominance in online advertising. They’re also battling over artificial intelligence.

At the core of their fight is the underlying software for creating neural networks, the software that learns on its own to recognize patterns within data. Although neural networks have been around for decades, it wasn’t until recently that researchers discovered that the technology could be useful for helping computers with tasks like automatically translating languages and recognizing people and objects in photos.

Currently, there’s no easy way for companies to create neural networks, like there is for developing more conventional software. But, in recent years, several big companies have introduced so-called developer “frameworks” that are a first stab at helping coders build neural networks and at making the technology more practical to use widely in apps.

In 2015, Google debuted TensorFlow, the leading toolkit for building neural networks, according to researchers who track the software. TensorFlow’s popularity has so far eclipsed rival toolkits from the likes of Amazon and Microsoft.

Until now, that is.

Last week’s annual Facebook developer conference highlighted several updates to PyTorch, Facebook’s neural network construction kit that succeeded an older and less sophisticated version. PyTorch has emerged as one of the fastest growing free open source technologies, according to some surveys, and is used by a handful of big companies like Genentech, Toyota, and Airbnb.

Although Facebook, like Google, makes no money from its A.I. tools, the company benefits from outsiders using them. For one, the more A.I. researchers use PyTorch, the more Facebook has a pool of A.I. talent that is familiar with its technology and is therefore more attractive to recruit.

Additionally, like many open-source technologies, PyTorch should improve over time as more of its users share feedback with Facebook. And while Facebook, Google, and others would never publicly admit it, they want to be perceived as leading A.I. firms, and the more their A.I. tools are adopted by third parties, the more they can claim the A.I. crown.

Still, Facebook’s director of applied machine learning Srinivas Narayanan told Fortune that it’s still the early days of PyTorch and A.I. tools overall. Despite the buzz, there is still no effort to create technical standards around PyTorch or to create independent groups that would oversee the technology, like how the Linux Foundation oversees an umbrella of open source technologies.

But companies would be wise to pay close attention to the A.I. toolkit wars, because the outcome could be crucial to their A.I. ambitions.

Jonathan Vanian
@JonathanVanian
jonathan.vanian@fortune.com

Sign up for Eye on A.I.

EYE ON A.I. NEWS

We need some standards. The National Institute of Standards and Technology is asking companies, academics, and other groups to help the federal government create technical standards around artificial intelligence. The creation of A.I. standards follows a recent White House executive order that is intended to ensure that the U.S. leads the world in A.I.

How Oregon sheriffs use Amazon’s A.I. The Washington Post profiled some Oregon law enforcement workers who use Amazon’s Rekognition video and image analysis technology to catch criminals. It’s difficult to tell how much of an impact the technology has had because, as the article said, “Deputies don’t have to note in arrest reports when a facial-recognition search was used, and the exact number of times it has resulted in an arrest is unclear.”

Tell the cow to “say cheese.” Facial-recognition technologies have a harder time identifying animal faces than human faces because of a lack of available animal selfies to train the A.I. systems, reported The Wall Street Journal. The article highlights the often-amusing ways companies are increasingly taking photos of livestock to improve animal facial-recognition technology in farms.

Two-drink minimum. Stanford University researchers are attempting to create A.I. systems capable of telling original jokes, according to Wired. It’s a major challenge because while neural networks currently work well at generating phrases that loosely imitate text they were fed, they have more difficultly creating their own original zingers.

MACHINE LEARNING MONITORING

“As machine learning becomes more powerful, it will be cheaper and easier to monitor workers in that way,” Brishen Rogers, a law professor at Temple University, said in recently in Fortune about labor unions pushing back against workplace technology. “Companies are going to be gathering more and more data about how employees are preforming on their job and they will use that data to reduce labor costs wherever they can.”

EYE ON A.I. HIRES

New York City Mayor Bill de Blasio has chosen John Paul Farmer to be the Big Apple’s chief technology officer. Farmer was previously the director of technology and civic innovation for Microsoft and the senior advisor for innovation in the White House Office of Science and Technology Policy during President Barack Obama’s term.

WellStar Health System hired Shalima Pannikode as senior vice president, chief information and digital officer. Pannikode was previously vice president of information technology at health insurance provider Anthem.

Hearst Corporation picked Mahendra Durai as chief information officer. Durai was previously the senior vice president and chief information technology officer for CA Technologies.

EYE ON A.I. RESEARCH

A.I.-powered morphine drip. Researchers from institutions including the Harvard-MIT Health Sciences and Technology program and Massachusetts General Hospital published a paper about using reinforcement learning—in which computers learn by trying—to determine appropriate amounts of morphine to give patients in intensive care. The researchers said the goal of the proposed A.I.-powered morphine system “would not be to replace physicians’ clinical judgments about treatment, but to aid clinical decision making with insights about optimal decisions and automatically guide therapy.”

A.I-powered garbage cleaning robot. Researchers from Beihang University’s School of Electronic Information Engineering in China and Beijing-based company CloudMinds Technologies published a paper about a robot that can autonomously move on grass and collect trash. The researchers trained the robot’s deep-learning systems to recognize and pick up garbage on a playground without the help of humans.

FORTUNE ON A.I.

How One Company Is Using A.I. to Increase Security for a Christchurch Mosque – By Emma Hinchliffe

Twitter and Instagram Are Starting to Imagine a World Without 'Likes' – By Alyssa Newcomb

5 Takeaways from Mark Zuckerberg's F8 Keynote – By Danielle Abril

BRAIN FOOD

When A.I. knows too much (or too little) about you. Fortune’s Michal Lev-Ram reported on a recent event at the Stanford Institute for Human-Centered Artificial Intelligence at which deep learning expert Fei-Fei Li and philosopher and historian Yuval Noah Harari spoke about A.I.'s future. Harari voiced concern about advertisers and authoritarian regimes knowing people better than themselves because of how certain A.I. can track people’s online behaviors. Li, a big proponent of A.I., wryly countered the doom and gloom, saying, “I’m very envious of philosophers, because they can propose questions and crises, but they don’t have to answer them.”

 

About the Author
By Jonathan Vanian
LinkedIn iconTwitter icon

Jonathan Vanian is a former Fortune reporter. He covered business technology, cybersecurity, artificial intelligence, data privacy, and other topics.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

View of SpaceX building
AICFO Daily
For SpaceX CFO Bret Johnsen, the challenge starts after the $75 billion IPO 
By Sheryl EstradaJune 12, 2026
4 hours ago
SpaceX headquarters outside
Startups & VentureTerm Sheet
SpaceX’s first employee, Tom Mueller, thinks the historic IPO is just the beginning
By Lily Mae LazarusJune 12, 2026
5 hours ago
Elon Musk
InvestingMarkets
When SpaceX starts trading, some ‘shareholders’ will discover they own nothing at all
By Jim EdwardsJune 12, 2026
6 hours ago
Mo Jomaa of CapitalG, Nizar Tarhuni of PitchBook, and Hans Tung of Notable Capital at Fortune Brainstorm Tech 2026 in Aspen, Colorado. (Photo: Stuart Isett/Fortune)
NewslettersFortune Tech
The SpaceX IPO is not the market savior it seems
By Andrew NuscaJune 12, 2026
6 hours ago
Notion takes a quiet approach to designing AI features: ‘You can’t have every new tool screaming at you’
AsiaAI agents
Notion takes a quiet approach to designing AI features: ‘You can’t have every new tool screaming at you’
By Angelica AngJune 12, 2026
6 hours ago
Your AI is already setting prices. The real question is who sets the rules
AIAutomation
Your AI is already setting prices. The real question is who sets the rules
By François Candelon, Paul-Louis Andres and Augustin ManchonJune 12, 2026
7 hours ago

Most Popular

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
Environment
Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
By Catherina GioinoJune 9, 2026
3 days ago
Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
Energy
Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
By Sasha RogelbergJune 10, 2026
2 days ago
When SpaceX starts trading, some 'shareholders' will discover they own nothing at all
Investing
When SpaceX starts trading, some 'shareholders' will discover they own nothing at all
By Jim EdwardsJune 12, 2026
6 hours ago
Current price of oil as of June 11, 2026
Personal Finance
Current price of oil as of June 11, 2026
By Joseph HostetlerJune 11, 2026
1 day ago
Marc Lore’s robots make 500 burrito bowls an hour. A human can make 45
Innovation
Marc Lore’s robots make 500 burrito bowls an hour. A human can make 45
By Amanda GerutJune 9, 2026
3 days ago
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
Success
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
By Preston ForeJune 8, 2026
4 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.