• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechApple

Apple Analysts Raise the Stock’s Price Targets—Grudgingly

By
Ryan Vlastelica
Ryan Vlastelica
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Ryan Vlastelica
Ryan Vlastelica
and
Bloomberg
Bloomberg
Down Arrow Button Icon
April 25, 2019, 5:01 PM ET

Apple analysts have turned modestly more positive ahead of the company’s earnings next week, but they don’t seem too happy about it.

At least four firms have raised their price targets on the stock over the past two days, but in each case, the call was tempered with caution, particularly over iPhone sales.

Wolfe Research lifted its target by $10 to $185 on Thursday but said it “wouldn’t chase” the shares, which it described as overbought. “The iPhone faces headwinds, China relations still could blow up, we don’t see major new hardware in the next 12 months, and the stock’s discount to the market has closed,” analyst Steven Milunovich wrote in a note to clients.

This was echoed by UBS, which raised its target by $20 to $235 while cautioning that Apple’s iPhone mix “remains challenging.” The upcoming results, however, “should be fine.”

These followed similarly tepid comments on Wednesday from Bernstein and Goldman Sachs, the latter of which lifted what had been one of the lowest price targets on Wall Street.

Goldman’s Rod Hall said his target hike was due to “less short term downside as well as a change in our valuation methodology.” At the same time, he warned that “European consumer sentiment implies the possibility for worse demand there” and there’s “increasing potential” for Apple to miss expectations for units and average selling price toward the end of the year.

Bernstein said Apple’s second-quarter numbers “appear safe” although “next year’s iPhone cycle appears uninspiring, and the stock’s key question—the structural lengthening of iPhone replacement cycles—remains unresolved.”

Of the four price target increases, only UBS’s implies upside from current levels, while the overall average target of $201 is about 3% below the current stock price. Apple is the only one of the so-called FAANG stocks where the average price target is below where the shares are trading.

Apple fell 0.4% on Thursday. The stock has risen 45% off a January low and recently closed at its highest level since November. The shares are just 3% away from regaining a market capitalization of $1 trillion, although Microsoft beat it to that milestone Thursday as it retook the mantle as largest U.S. stock.

Apple’s results will be released after the market closes on Tuesday. Analysts expect adjusted earnings to fall about 13% on a year-over-year basis while revenue declines 5.9%—the biggest such drop since 2016.

About the Authors
By Ryan Vlastelica
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Hong Kong is the hub for China’s AI IPOs. It can be so much more than that
CommentaryHong Kong
Hong Kong is the hub for China’s AI IPOs. It can be so much more than that
By Brian Wong and Tony ChanMay 3, 2026
2 hours ago
Chinese court rules firms can’t lay off workers on AI grounds
AIChina
Chinese court rules firms can’t lay off workers on AI grounds
By Victor Swezey and BloombergMay 3, 2026
7 hours ago
jason corso
Commentarydisruption
AI models are choking on junk data
By Jason CorsoMay 3, 2026
9 hours ago
Sam Altman speaks into a microphone
AILabor
Sam Altman says the quiet part out loud, confirming some companies are ‘AI washing’ by blaming unrelated layoffs on the technology
By Sasha RogelbergMay 3, 2026
10 hours ago
Zoom is giving away $150K to ‘solopreneurs’ with no strings attached—as 33 million workers ditch corporate to become their own boss
SuccessCareers
Zoom is giving away $150K to ‘solopreneurs’ with no strings attached—as 33 million workers ditch corporate to become their own boss
By Orianna Rosa RoyleMay 3, 2026
16 hours ago
Disney’s new CEO is exploring a ‘super app’ for theme park tickets, movies and more
Big TechMedia
Disney’s new CEO is exploring a ‘super app’ for theme park tickets, movies and more
By Thomas Buckley, Lucas Shaw and BloombergMay 2, 2026
1 day ago

Most Popular

Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
By Fatima Hussein and The Associated PressMay 1, 2026
2 days ago
America got rich and got sad. A top economist says 2020 broke something that hasn't healed
Economy
America got rich and got sad. A top economist says 2020 broke something that hasn't healed
By Nick LichtenbergMay 3, 2026
12 hours ago
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streams
Economy
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streams
By Jacqueline MunisMay 2, 2026
1 day ago
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
North America
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
By Jake AngeloApril 30, 2026
3 days ago
The American household just took an 81% margin cut. Wall Street hasn’t priced it in
Commentary
The American household just took an 81% margin cut. Wall Street hasn’t priced it in
By Katica RoyMay 2, 2026
1 day ago
I spent a decade selling homes to the ultra-wealthy. What I saw explains the housing market's nepo problem
Commentary
I spent a decade selling homes to the ultra-wealthy. What I saw explains the housing market's nepo problem
By Blake O'ShaughnessyMay 3, 2026
11 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.