• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for

2

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind

3

The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow

1

Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for

2

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind

3

The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
TechMicrosoft

Microsoft Unveils New HoloLens 2 Augmented Reality Headset— and Makes a Big Promise to Users

By
Aaron Pressman
Aaron Pressman
Down Arrow Button Icon
By
Aaron Pressman
Aaron Pressman
Down Arrow Button Icon
February 24, 2019, 4:59 PM ET
microsoft ceo satya nadella introduces hololens 2
Microsoft CEO Satya Nadella introduces the new HoloLens 2 at an event in Barcelona. February 24, 2019 in Barcelona, Spain. Aaron Pressman
Add Fortune on Google for similar content.

Microsoft has unveiled the second generation of its augmented reality headset, HoloLens 2, a lighter, more capable, and slightly cheaper version of the original that it released three years ago.

But perhaps most significantly, Microsoft on Sunday also promised that it was committed to openness in the “core principles” of its mixed reality efforts. Specifically, this means that Microsoft’s hardware would work with the software of other companies and that other developers could create their own app stores for the HoloLens—stores where Microsoft presumably wouldn’t get a cut of every sale.

“The walls that make our world feel divided make our world feel broken,” Alex Kipman, Microsoft’s technical fellow for artificial intelligence and mixed reality who helped invent HoloLens, said at the Mobile World Congress in Barcelona. “As members of the mixed reality community, we want the future to be open—open to your creativity, open to your ideas, open to your vision. Now imagine what we could accomplish as a mixed-reality community when barriers are removed and we transition from walled gardens to a communal garden.”

Microsoft also said the HoloLens environment would be open to web browsers from other companies. Mozilla’s Firefox is already developing a competing browser, Microsoft announced.

Microsoft’s commitments on Sunday stand in sharp contrast to how the mobile phone software ecosystem has evolved. Apple (AAPL) requires that all consumer iPhone software go through its app store and prohibits some types of apps from competing with its default apps, such as for the underlying code of its web browser. Google (GOOGL) is somewhat more open with Android, but has been accused by European regulators of forcing its apps and app store on phonemakers if they want to include its most popular services on their phones.

CEO Satya Nadella explained that Microsoft (MSFT) needed to focus on enabling tech development by any of its corporate customers—not just providing completed software for them to buy.

“Today, every company is a tech company,” Nadella said. “We must be their trusted partner.”

The promise could also help attract more companies to create software for the HoloLens, which is vying for popularity against hardware from well-funded start up Magic Leap, Facebook (FB), HTC, and others. Meanwhile, Apple is rumored to be developing its own augmented reality headset.

On the hardware side, Microsoft said the new HoloLens 2 is made of carbon fiber, so it can be lighter, and has been redesigned to be more comfortable to wear and fits more easily over glasses. Microsoft also increased the level of detail of the projections of holographic images for the wearer.

Microsoft doubled the field of view in the HoloLens, meaning the holograms can spread across more of the user’s field of vision, as well. The new model, which is mainly aimed at corporate users and developers, will cost $3,500, down from $5,000 for the original commercial model which debuted in 2016.

There is some irony in Microsoft’s open approach, since the company came to dominate the personal computer software market and later the corporate server software segment through a ruthless devotion to a more closed ecosystem. But since Satya Nadella took over as CEO from Steve Ballmer in 2014, he has favored openness, which has paid off as Microsoft’s Azure cloud service has grown to become the No. 2 player in the market behind Amazon.

Part of Sunday’s demonstration harkened back to one of the earliest signals of Nadella’s new approach. Shortly after he became CEO, Microsoft finally released versions of its popular productivity apps for Apple’s iPad. The move signaled that Microsoft would no longer try to use its dominant position in such software to break into the mobile hardware market (a strategy which hadn’t succeeded, in any event).

On Sunday, in one demo, two people worked on a virtual water pump holographically projected in the air between them. While one user was looking through the HoloLens 2, the other was using an iPad with software that relied on Apple’s ARKit program for augmented and virtual reality apps.

About the Author
By Aaron Pressman
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Tech

EU says TikTok failed to shield minors’ accounts from adults, exposing kids to predators
CybersecurityTikTok
EU says TikTok failed to shield minors’ accounts from adults, exposing kids to predators
By Sam McNeil and The Associated PressJuly 24, 2026
3 hours ago
Vladimir Putin and Xi Jinping shaking hands
PoliticsChina
China adds 14 European firms to export control list in tit-for-tat over EU’s Russia sanctions
By The Associated PressJuly 24, 2026
3 hours ago
t
EnergyWhite House
Trump promises cheaper power from data centers. Analysts say bills could jump 40%
By Josh Boak, Matthew Daly and The Associated PressJuly 24, 2026
5 hours ago
sk
LawSouth Korea
South Korea’s ‘divorce of the century’ results in order for SK chair to pay ex-wife $640 million
By The Associated PressJuly 24, 2026
5 hours ago
brockman speaks on stage
AIOpenAI
OpenAI President says rogue AI attack on Hugging Face ‘is indicative of the times we are in’ as the company continues to investigate incident
By Emily ForliniJuly 24, 2026
6 hours ago
craig
CommentaryPharmaceutical Industry
Big pharma’s patent cliff meets a new biotech Cold War: We need to outrun China, not outlaw it
By Craig GarthwaiteJuly 24, 2026
6 hours ago

Most Popular

Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for
Big Tech
Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for
By Sydney LakeJuly 23, 2026
1 day ago
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
Real Estate
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
By Nick LichtenbergJuly 22, 2026
2 days ago
The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
Economy
The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
By Sasha RogelbergJuly 23, 2026
1 day ago
'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
Economy
'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
By Eleanor PringleJuly 24, 2026
10 hours ago
Spain lifted the World Cup, but the IRS still gets a cut of its $50 million pay day as players, coaches and refs all face complex U.S. “jock taxes”
Personal Finance
Spain lifted the World Cup, but the IRS still gets a cut of its $50 million pay day as players, coaches and refs all face complex U.S. “jock taxes”
By Joshua HongJuly 23, 2026
1 day ago
Current price of oil as of July 23, 2026
Personal Finance
Current price of oil as of July 23, 2026
By Joseph HostetlerJuly 23, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.