• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

After hitting oil tankers, Iran targets Navy warships and U.S. retaliates with 'higher economic cost' in new escalation that could transform the war

2

Widow of airman killed in Mideast was told hazard pay and combat-related tax breaks wouldn't apply because 'we were not at war.' A viral post fixed it

3

Despite being a multimillionaire, Suze Orman still cooks at home whenever possible—and says eating out is one of the biggest wastes of money

1

After hitting oil tankers, Iran targets Navy warships and U.S. retaliates with 'higher economic cost' in new escalation that could transform the war

2

Widow of airman killed in Mideast was told hazard pay and combat-related tax breaks wouldn't apply because 'we were not at war.' A viral post fixed it

3

Despite being a multimillionaire, Suze Orman still cooks at home whenever possible—and says eating out is one of the biggest wastes of money
Supreme Court

Oral Arguments Could Get Interesting When FUCT Free Speech Case Hits SCOTUS

By
Natasha Bach
Natasha Bach
Down Arrow Button Icon
By
Natasha Bach
Natasha Bach
Down Arrow Button Icon
February 5, 2019, 1:03 PM ET
Supreme Court
The US Supreme Court will hear a free speech case involving streetwear brand FUCT. (Photo by Jim WATSON / AFP) (Photo credit should read JIM WATSON/AFP/Getty Images)Jim Watson—AFP/Getty Images
Google source logo
Add Fortune on Google for similar content.

FUCT. Protected under the First Amendment or too scandalous? That’s what the Supreme Court is going to decide.

Erik Brunetti is the founder of a streetwear brand that has been around since the ‘90s called FUCT—allegedly an acronym for ‘Friends yoU Can’t Trust.’

While the brand has been around for decades, it wasn’t until 2011 that Brunetti filed for federal trademark registration to protect the brand from copycats. The U.S. Patent and Trademark Office (PTO) denied the request, citing the 1946 Lanham Act, which gives it the right to refuse immoral or scandalous applications.

But Brunetti hasn’t taken the rejection lying down. He successfully appealed the rejection in federal circuit court, claiming that the PTO’s decision was in violation of the First Amendment’s right to free speech. Next, the Supreme Court will hear the case in April, with a decision expected before July.

The case has now moved beyond just Brunetti’s fight to protect his First Amendment right—alongside a 2017 case that struck down another clause of the Lanham Act, Iancu v. Brunetti could very well dismantle part of the act should the Supreme Court decide that the right to free speech includes speech that some may find scandalous.

Brunetti has argued: “Free speech is at stake, and all speech is free speech. It cannot be selective. The moment you start shutting people down because you disagree with them or it hurts your feelings, that’s when we start going down a very slippery slope.”

About the Author
By Natasha Bach
See full bioRight Arrow Button Icon
Google source logo
Add Fortune on Google for similar content.

Latest in


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.