• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Why did a $154 billion CEO just endorse stripping most Americans of voting rights—and taking us back to the 19th century?

2

eBay will pay nearly $50 million after employees reportedly sent a Massachusetts couple a bloody pig mask, cockroaches and death threats

3

Current price of oil as of July 28, 2026

1

Why did a $154 billion CEO just endorse stripping most Americans of voting rights—and taking us back to the 19th century?

2

eBay will pay nearly $50 million after employees reportedly sent a Massachusetts couple a bloody pig mask, cockroaches and death threats

3

Current price of oil as of July 28, 2026
MPWMost Powerful Women

Milk Bar Founder: Don’t Stop Believing

Ellen McGirt
By
Ellen McGirt
Ellen McGirt
Down Arrow Button Icon
Ellen McGirt
By
Ellen McGirt
Ellen McGirt
Down Arrow Button Icon
December 12, 2018, 12:13 AM ET
Add Fortune on Google for similar content.

After all these years, she still gets nervous.

Ten years after opening her first Milk Bar, two-time James Beard Award-winning chef and founder of the surprisingly high-tech dessert empire Christina Tosi still sweats the sweet stuff.

Whether she’s opening a new store, as she did recently in LA, inventing a perfect new cookie, or walking on stage at Fortune‘s Most Powerful Women Next Gen Summit in Laguna Niguel, Calif. on Tuesday, Tosi still feels the pain.

“You know, not sleeping, feeling nauseous … I question everything,” Tosi told Fortune’s Beth Kowitt. “I was just raised to never take anything for granted and be on my toes.”

Tosi had a long career in upscale fine dining before she branched out on her own, and the experience was a long, slow exercise in finding herself. “My style is accessibility and shareability,” she says about both the food she makes and the business she’s building. “I did the gut check thing and knew that [fine dining] just wasn’t me.”

But working in the most extraordinary kitchens in the restaurant game helped her hone her skills and find her way. “If my place didn’t exist, it was my job to find a place where I belonged,” she said.

When asked about the challenges and failures that have informed her success, she recalled her first attempt to get big-money investors.

“I started Milk Bar with a small amount of money that David [Chang of the restaurant chain Momofuku] loaned me,” she said. Eight years later, she realized the food business world had changed in ways that would leave Milk Bar behind if she didn’t find smart investment.

Cue culture shock all around.

“I’m a woman and we sell dessert, which is about the girliest thing possible,” she said. “I wasn’t prepared for what a challenge it would be to sit in a room with a bunch of men … questioning my vision and my answers.”

While it was her biggest challenge, it was also her biggest life lesson.

“Never let someone else’s opinion about you quiet the voice that’s deep inside you,” she said.

About the Author
Ellen McGirt
By Ellen McGirt
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in MPW

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in MPW

imf
EconomyArgentina
IMF praises ‘sacrifice of the Argentine people’ as Milei’s austerity measures bring end of debt deals into view
By Débora Rey and The Associated PressJuly 28, 2026
18 hours ago
c
HealthClinton Foundation
The Clinton Foundation thinks red states can adopt ‘practical, evidence-based solutions’ from blue states
By Glenn Gamboa and The Associated PressJuly 28, 2026
19 hours ago
Photo of McCall McPherson
SuccessMost Powerful Women
This CEO was bedridden 16 hours a day. She turned her own misdiagnosis into a self-funded, multimillion-dollar thyroid clinic
By Sydney LakeJuly 28, 2026
23 hours ago
katty
CommentaryLeadership
Katty Kay: confidence is the skill that turns thoughts into action—and companies need to start teaching it
By Katty KayJuly 26, 2026
3 days ago
A supporter holds a sign for Democratic candidate for Texas governor Gina Hinojosa while she speaks during a rally.
PoliticsData centers
‘There are no rules. It is the wild west of data centers’: Texas Democratic candidates pounce on AI data center projects in Republican strongholds
By The Associated Press and Marc LevyJuly 24, 2026
4 days ago
Inside Flavor Flav’s unlikely effort to help female Olympians build their brands and careers
NewslettersMPW Daily
Inside Flavor Flav’s unlikely effort to help female Olympians build their brands and careers
By Ellie AustinJuly 22, 2026
6 days ago

Most Popular

Why did a $154 billion CEO just endorse stripping most Americans of voting rights—and taking us back to the 19th century?
C-Suite
Why did a $154 billion CEO just endorse stripping most Americans of voting rights—and taking us back to the 19th century?
By Nick LichtenbergJuly 27, 2026
2 days ago
eBay will pay nearly $50 million after employees reportedly sent a Massachusetts couple a bloody pig mask, cockroaches and death threats
Law
eBay will pay nearly $50 million after employees reportedly sent a Massachusetts couple a bloody pig mask, cockroaches and death threats
By The Associated Press and Leah WillinghamJuly 28, 2026
9 hours ago
Current price of oil as of July 28, 2026
Personal Finance
Current price of oil as of July 28, 2026
By Joseph HostetlerJuly 28, 2026
19 hours ago
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
Real Estate
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
By Nick LichtenbergJuly 25, 2026
4 days ago
The brutal math behind Gen Z's lonely weekends: $15 drinks are driving a generational 'spending hangover'
Economy
The brutal math behind Gen Z's lonely weekends: $15 drinks are driving a generational 'spending hangover'
By Nick LichtenbergJuly 28, 2026
16 hours ago
No. 1 on the Fortune Global 500: Amazon's Jeff Bezos on how his garage startup became the largest company in the world by revenue
Magazine
No. 1 on the Fortune Global 500: Amazon's Jeff Bezos on how his garage startup became the largest company in the world by revenue
By Kristin StollerJuly 28, 2026
22 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.