• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Current price of oil as of June 16, 2026

2

'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream

3

Cursor’s 25-year-old CEO is a former Google intern who just cemented a $60 billion deal with SpaceX

1

Current price of oil as of June 16, 2026

2

'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream

3

Cursor’s 25-year-old CEO is a former Google intern who just cemented a $60 billion deal with SpaceX
MPWMost Powerful Women

Milk Bar Founder: Don’t Stop Believing

Ellen McGirt
By
Ellen McGirt
Ellen McGirt
Down Arrow Button Icon
Ellen McGirt
By
Ellen McGirt
Ellen McGirt
Down Arrow Button Icon
December 12, 2018, 12:13 AM ET
Add Fortune on Google for similar content.

After all these years, she still gets nervous.

Ten years after opening her first Milk Bar, two-time James Beard Award-winning chef and founder of the surprisingly high-tech dessert empire Christina Tosi still sweats the sweet stuff.

Whether she’s opening a new store, as she did recently in LA, inventing a perfect new cookie, or walking on stage at Fortune‘s Most Powerful Women Next Gen Summit in Laguna Niguel, Calif. on Tuesday, Tosi still feels the pain.

“You know, not sleeping, feeling nauseous … I question everything,” Tosi told Fortune’s Beth Kowitt. “I was just raised to never take anything for granted and be on my toes.”

Tosi had a long career in upscale fine dining before she branched out on her own, and the experience was a long, slow exercise in finding herself. “My style is accessibility and shareability,” she says about both the food she makes and the business she’s building. “I did the gut check thing and knew that [fine dining] just wasn’t me.”

But working in the most extraordinary kitchens in the restaurant game helped her hone her skills and find her way. “If my place didn’t exist, it was my job to find a place where I belonged,” she said.

When asked about the challenges and failures that have informed her success, she recalled her first attempt to get big-money investors.

“I started Milk Bar with a small amount of money that David [Chang of the restaurant chain Momofuku] loaned me,” she said. Eight years later, she realized the food business world had changed in ways that would leave Milk Bar behind if she didn’t find smart investment.

Cue culture shock all around.

“I’m a woman and we sell dessert, which is about the girliest thing possible,” she said. “I wasn’t prepared for what a challenge it would be to sit in a room with a bunch of men … questioning my vision and my answers.”

While it was her biggest challenge, it was also her biggest life lesson.

“Never let someone else’s opinion about you quiet the voice that’s deep inside you,” she said.

About the Author
Ellen McGirt
By Ellen McGirt
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in MPW

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in MPW

Meloni quit smoking; notorious bike-hater Trump gets gifted a bike; Macron loses his watch: Hot mic moments from the G7 summit
EuropeDonald Trump
Meloni quit smoking; notorious bike-hater Trump gets gifted a bike; Macron loses his watch: Hot mic moments from the G7 summit
By The Associated Press, Rob Gillies, Sylvie Corbet, Darlene Superville and Collin BinkleyJune 16, 2026
22 hours ago
REE Corp. chair Nguyen Thi Mai Thanh spent 40 years navigating Vietnam’s economy. Here’s what she thinks comes next
MagazineVietnam
REE Corp. chair Nguyen Thi Mai Thanh spent 40 years navigating Vietnam’s economy. Here’s what she thinks comes next
By Nicholas GordonJune 16, 2026
1 day ago
claudia
North AmericaWorld Cup
‘All of this sould prompt reflection’: Sheinbaum says World Cup tickets are too expensive for most Mexicans
By The Associated PressJune 15, 2026
2 days ago
non
MPWNon-Profit
America’s nonprofits and foundations launch huge PR campaign because Washington is treating them like an enemy
By James Pollard and The Associated PressJune 15, 2026
2 days ago
Stella Li speaking on stage
C-SuiteBYD
BYD wants to become the world’s largest automaker in five years. Stella Li is the executive selling that vision to the world
By Beatrice NolanJune 15, 2026
2 days ago
Gwynne Shotwell, President & COO, SpaceX
Startups & VentureSpaceX
Meet Gwynne Shotwell, the engineer-turned-COO who runs SpaceX in platform heels and is now worth over $2 billion
By Eva RoytburgJune 15, 2026
2 days ago

Most Popular

Current price of oil as of June 16, 2026
Personal Finance
Current price of oil as of June 16, 2026
By Joseph HostetlerJune 16, 2026
1 day ago
'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream
Success
'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream
By Nick LichtenbergJune 16, 2026
1 day ago
Cursor’s 25-year-old CEO is a former Google intern who just cemented a $60 billion deal with SpaceX
AI
Cursor’s 25-year-old CEO is a former Google intern who just cemented a $60 billion deal with SpaceX
By Marco Quiroz-GutierrezJune 16, 2026
1 day ago
Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI
Big Tech
Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI
By Tristan BoveJune 15, 2026
2 days ago
Team USA star Ricardo Pepi grew up in a trailer in El Paso—and his parents pawned their car title to fuel his soccer dream. Now, he’s in the World Cup
Success
Team USA star Ricardo Pepi grew up in a trailer in El Paso—and his parents pawned their car title to fuel his soccer dream. Now, he’s in the World Cup
By Preston ForeJune 15, 2026
2 days ago
Current price of silver as of Tuesday, June 16, 2026
Personal Finance
Current price of silver as of Tuesday, June 16, 2026
By Joseph HostetlerJune 16, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.