• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
SoFi

SoFi Is Said to Cut 7% of Staff and Revamp Ailing Mortgage Unit

By
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Bloomberg
Bloomberg
Down Arrow Button Icon
December 1, 2018, 9:53 AM ET
Tech And Media Elites Attend Allen And Company Annual Meetings In Idaho
SUN VALLEY, ID - JULY 13: Anthony Noto, chief operating officer of Twitter, arrives for the third day of the annual Allen & Company Sun Valley Conference, July 13, 2017 in Sun Valley, Idaho. Every July, some of the world's most wealthy and powerful businesspeople from the media, finance, technology and political spheres converge at the Sun Valley Resort for the exclusive weeklong conference. (Photo by Drew Angerer/Getty Images)Drew Angerer—Getty Images

Social Finance Inc., the lending and refinancing startup valued at more than $4 billion, is cutting about 7 percent of its staff, according to a person familiar with the matter. The company plans to announce the move on Friday.

The 100 job cuts are happening in the company’s mortgage department, said the person, who asked not to be identified because the matter is private. SoFi has said it plans to dramatically expand its mortgage business in 2019. As part of that effort, the company is now undertaking a wholesale restructuring of how that division operates — including a shift away from underwriting loans directly.

SoFi has lost money for two consecutive quarters, according to documents reviewed by Bloomberg, as profits of its core lending business fell and it pushed into new product lines. This summer, the company was seeking a $1 billion revolving line of credit to fund operations and expansion. Meanwhile, Chief Executive Officer Anthony Noto, who started the job this year, has said his goal is to get the company ready for an initial public offering.

The San Francisco-based startup, with about 1,400 employees, does the majority of its business in student loan refinancing. But facing higher interest rates that have weighed on U.S. lenders, it has recently been broadening its focus in an effort to expand into an all-purpose online financial services company. SoFi has told investors it will be profitable again by the end of the year.

The company first got into the mortgage space in 2014. To date, it has made more than $3 billion in mortgage loans, with half of that coming from existing members, according to the company. While that’s not a small number, it pales in comparison to the billions of dollars SoFi has lent out via student loan refinancing and personal loans.

Under its new structure for its mortgage division, SoFi employees will still get the customer to the pre-approval stage, but will no longer underwrite the loans, though the underwriters will be given SoFi criteria to adhere to. Borrowers will continue to deal with the fintech startup throughout the process, although the title, appraisal and closing will be done by a partner. The strategy will help the company reduce the risk on its books, the person said.

The bulk of the staff reductions in SoFi’s mortgage division will come from operations, according to the person. Employees were informed of the staffing changes earlier Friday.

“These changes put us in a better position to help even more members by offering competitive rates and a smoother digital experience,” a company spokeswoman wrote in an emailed statement.

One of the reasons SoFi hasn’t seen its mortgage business grow as fast as its other products is that its core demographic, millennials with student loans, often aren’t ready to buy a home. Many of them are recent college graduates, or are just starting out in their careers. However, the company also sees big potential down the line for that demographic, which it calls HENRYs — High Income, Not Rich Yet.

SoFi’s restructuring comes at a difficult time for lenders, which have been struggling to generate the returns they once did as interest rates rise in the U.S. Higher rates mean fewer people have an incentive to refinance their loans, and leads to lower loan volumes overall. At the same time, with U.S. household debt at a record, the risk of losses in consumer credit are looming larger.

The result, for SoFi and others lending companies, has been to attempt to diversify into other areas, as they work to insulate themselves from further rate hikes and an economic downturn.

About the Author
By Bloomberg
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
Success
In 2026, many employers are ditching merit-based pay bumps in favor of ‘peanut butter raises’
By Emma BurleighFebruary 2, 2026
1 day ago
placeholder alt text
Politics
Meet the Palm Beach billionaire who paid $2 million for a private White House visit with Trump
By Tristan BoveFebruary 3, 2026
12 hours ago
placeholder alt text
Cybersecurity
Top AI leaders are begging people not to use Moltbook, a social media platform for AI agents: It’s a ‘disaster waiting to happen’
By Eva RoytburgFebruary 2, 2026
1 day ago
placeholder alt text
Future of Work
‘You’re not a hero, you’re a liability’: Shark Tank’s Kevin O’Leary warns Gen Z founders to stop glorifying hustle culture
By Jacqueline MunisFebruary 2, 2026
1 day ago
placeholder alt text
Personal Finance
Current price of silver as of Monday, February 2, 2026
By Joseph HostetlerFebruary 2, 2026
2 days ago
placeholder alt text
Economy
'I just don't have a good feeling about this': Top economist Claudia Sahm says the economy quietly shifted and everyone's now looking at the wrong alarm
By Eleanor PringleJanuary 31, 2026
4 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in

Startups & VentureElon Musk
Nevada legislators blast Boring Company over safety and environmental violations as Elon Musk-owned startup declines to testify in hearing
By Jessica MathewsFebruary 3, 2026
1 hour ago
AIAmazon
Amazon AWS CEO Matt Garman pushes back against Elon Musk’s space data centers plan
By Alexei OreskovicFebruary 3, 2026
5 hours ago
Lurie stands a podium and addresses a crowd.
SuccessSuper Bowl
Levi Strauss heir Daniel Lurie helped lure the Super Bowl when Levi’s Stadium was under construction. Now he’s mayor for the $440 million windfall
By Jacqueline MunisFebruary 3, 2026
6 hours ago
Man wearing sunglasses and a collared shirt.
C-Suitechief executive officer (CEO)
New Disney CEO Josh D’Amaro stands to make $45 million, but he’ll also get something priceless—a ‘clean break’ with Bob Iger
By Amanda GerutFebruary 3, 2026
6 hours ago
C-SuiteSuccession
Bob Iger left Disney’s CEO post just before COVID exploded. Will his second exit be followed by a plot twist?
By Geoff ColvinFebruary 3, 2026
6 hours ago
An aerial view of America’s only rare earths mine
EnergyRare Earth Metal
New ‘Project Vault’ critical minerals stockpile is ‘first step of many’ needed for U.S. to break China’s supply-chain chokehold
By Jordan BlumFebruary 3, 2026
6 hours ago