• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechInstagram

Instagram Rolls Out New Features for the Visually Impaired

By
Natasha Bach
Natasha Bach
Down Arrow Button Icon
By
Natasha Bach
Natasha Bach
Down Arrow Button Icon
November 28, 2018, 1:19 PM ET

Instagram is about to get a little more accessible.

The social networking giant announced the rollout of a series of new features on Wednesday that are intended to make it easier for those with visual impairments use Instagram. The tools will enable them to hear a description of the photos uploaded to the network.

The first tool utilizes object recognition technology that automatically identifies the contents of a photo and then generates an audio description for the user as they scroll onto the photo. It will be available for photos across the user’s Instagram feed, as well as their own profile, and the explore function.

We’re proud to improve Instagram for people with visual impairments. Starting today, we are automatically adding alternative text to photos on Feed, Explore and Profile so people who use screen readers can hear what’s in the photo. pic.twitter.com/IRsiw8F23V

— Instagram (@instagram) November 28, 2018

The second allows users to create custom alternative text, enabling them to create a more detailed description of a photo when it is being uploaded. Those with visual impairments who rely on a screen reader to hear a description of the photo will then hear this version of the alt text as opposed to that which is automatically created by A.I.

The updates will be available starting Wednesday.

About the Author
By Natasha Bach
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.