• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechGlobal Tech Forum

Ex-Alipay, Baidu Exec: ‘The 4.0 Era of Finance Is Digital Payments’

Robert Hackett
By
Robert Hackett
Robert Hackett
Down Arrow Button Icon
Robert Hackett
By
Robert Hackett
Robert Hackett
Down Arrow Button Icon
November 28, 2018, 11:07 PM ET

Zhang Zhenghua believes a revolution is under way.

The founder and CEO of UNPay, a Singapore-based payments startup, sees economic disruption coinciding with the worldwide adoption of mobile phones. This new paradigm is upending traditional banks and paper money, Zhang said.

“Today the financial industry is going through an upgrade,” Zhang said on stage at Fortune’s Global Tech Forum at the Four Seasons Hotel in Guangzhou, China, on Wednesday. (See the video livestream here.) He described the dawn of a “fourth era,” saying “the entire world is embracing digital wallets and right now the leading country is China.”

Prior to starting UNPay, a network for connecting payment providers that aspires to become a latter-day Visa, in 2017, Zhenghua led Baidu Wallet as its CEO for five years. Before that, he spent seven years at Alipay, where he helped create a popular virtual assistant for consumers.

Explaining the benefits of digital payments, Zhang said they make information easier to manage and thus “efficiency will be higher.” He noted that “you have to respect data privacy and security.”

Felix Zhang, founder and CEO of Bairong, a financial analytics provider based in Beijing, spoke alongside Zhang on the panel, titled, “Who needs cash anyway?”

Felix Zhang divided the fintech industry into two areas: products versus infrastructure. He recommended that startups should pick and pursue only one of these subdivisions.

“Some companies should focus on designing good financial products and some other companies should focus on designing the infrastructure,” Felix Zhang said. “You should have a clear division of labor.”

In cases where a business does not enforce a clear separation, “you’re forced to play the role of both athlete and umpire,” Felix Zhang said. This situation is bound to put a company at odds with itself, creating conflicting sets of incentives; for example, acquiring customers versus cracking down on potential fraudsters.

Bairong, Felix Zhang said, focuses solely on infrastructure. “We only help financial institutions judge and assess each transaction,” he said, thereby helping to root out fraud.

About the Author
Robert Hackett
By Robert Hackett
Instagram iconLinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Lists Calendar
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Lists Calendar
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

clara shih
Future of WorkGen Z
‘You feel radicalized’: A Meta AI exec watched agents beat her top workers. Now she’s built a nonprofit to help Gen Z find jobs before they disappear
By Jake AngeloApril 26, 2026
31 minutes ago
A Mark Cuban-backed AI startup is helping families turn conversations with their elderly relatives into lasting memories
Startups & VentureTech
A Mark Cuban-backed AI startup is helping families turn conversations with their elderly relatives into lasting memories
By Marco Quiroz-GutierrezApril 25, 2026
10 hours ago
SpaceX, Anduril among companies to win Golden Dome contracts
Politicsarms, weapons, and defense
SpaceX, Anduril among companies to win Golden Dome contracts
By Tony Capaccio and BloombergApril 25, 2026
11 hours ago
Musk drops fraud claims against OpenAI, Altman ahead of trial
LawElon Musk
Musk drops fraud claims against OpenAI, Altman ahead of trial
By Madlin Mekelburg, Robert Burnson and BloombergApril 25, 2026
11 hours ago
mark
CommentaryJobs
I lost my job to AI. Here’s why mass layoffs won’t transform your company
By Mark QuinnApril 25, 2026
21 hours ago
Late Apple cofounder Steve Jobs
SuccessCareers
Apple’s Steve Jobs told students to never ‘settle’ in their careers: ‘If you haven’t found it yet, keep looking’
By Emma BurleighApril 25, 2026
21 hours ago

Most Popular

According to Warren Buffett's math the stock market is officially in 'playing with fire' territory. So when is the next crash coming?
Investing
According to Warren Buffett's math the stock market is officially in 'playing with fire' territory. So when is the next crash coming?
By Shawn TullyApril 25, 2026
1 day ago
This CEO lived on canned soup and took just two days off for his daughter’s birth. Now he admits he lost sight of proper work-life balance
Success
This CEO lived on canned soup and took just two days off for his daughter’s birth. Now he admits he lost sight of proper work-life balance
By Preston ForeApril 25, 2026
1 day ago
Despite nearing their 60s, nearly four in 10 Americans heading towards the end of their careers don’t even have a retirement account
Success
Despite nearing their 60s, nearly four in 10 Americans heading towards the end of their careers don’t even have a retirement account
By Emma BurleighApril 23, 2026
3 days ago
The U.S. military may have already used up half of its most expensive missiles, and it could take up to 4 years to rebuild its stockpiles
Politics
The U.S. military may have already used up half of its most expensive missiles, and it could take up to 4 years to rebuild its stockpiles
By Sasha RogelbergApril 24, 2026
2 days ago
Tim Cook built Apple into a $4 trillion company. Then his greatest strength became his biggest liability
Commentary
Tim Cook built Apple into a $4 trillion company. Then his greatest strength became his biggest liability
By Andrea PetroneApril 25, 2026
19 hours ago
This is a ‘come to Jesus moment’: Ford CEO says American carmakers are battling a perfect storm
C-Suite
This is a ‘come to Jesus moment’: Ford CEO says American carmakers are battling a perfect storm
By Marco Quiroz-GutierrezApril 24, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.