From the Standard Hotel to Shake Shack, Here’s How Businesses Are Helping California’s Fire Victims and Evacuees
With three wildfires burning around California—the fast-spreading Sierra Fire; the Camp Fire, which has killed at least 48; and the Woolsey Fire, which has killed two—companies are donating everything from money to hotel rooms to internet hotspots in an effort to help first responders and hundreds of thousands of evacuees. Here are some of the ways corporations, local businesses, and nonprofits have been helping.
Free and Discounted Hotels and Places to Stay
“Our doors are open for you as long as we have rooms to provide,” The Standard Hotel said in an Instagram post offering people who can provide both proof of address and an evacuation notice a free night in its Downtown or Hollywood hotel through Sunday.
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LA, we’re here to help. If you were displaced due to the fires in California, simply give us a ring at (323) 650-9090 (Hollywood) or (213) 892-8080 (Downtown LA), show us proof of address and evacuation notice upon check-in and we’ll provide you with a free night stay at either of our properties through Sunday November 18, subject to availability. Our doors are open for you as long as we have rooms to provide. Same day bookings only. Additional terms and conditions may apply. #WoolseyFire
On Monday, Airbnb announced that it would be offering free stays to release workers and displaced persons through its Open Homes Program, which launched in 2012 to aid Hurricane Sandy evacuees. “I think in moments like this, the images are so devastating and we can all feel a little helpless and we can all help,” Airbnb social impact head Kim Rubey told NBC.
Free Rides to Evacuation Centers and Shelters
Uber is offering users two free rides, costing up to $50 each, to and from Ventura and LA county evacuation centers. According to its blog — which also lists eligible evacuation centers — evacuees can redeem their rides through midnight November 17 by using the promo code “VENSAFE1018”.
Lyft is offering two free rides worth $15 each through its partnership with United Way. Using the code CAMPRELIEF in Chico and WOOLSEYRELIEF in Southern California, users can redeem their rides through November 18.
WiFi and Mobile Communications for Victims
Verizon has provided evacuation centers with communication stations that provide free calling, texting, and data.
Product and Technical Support for Responders
Financial Donations from Companies
On top of services, companies are also assisting rescue organizations with monetary donations. To name a few: Chevron donated $1 million to the American Red Cross; Wells Fargo announced $250 thousand in donations to be split among the Red Cross, Los Angeles Fire Department, and other local organizations; Disney has pledged $500,000 ; Facebook will donate $250,000 to the Red Cross and match another $500,000; Google pledged $500,000 to various organizations as well as match donations from those who used its platform to donate; and Salesforce will donate $250,000 to fund an emergency response vehicle and match employee donations; and Tim Cook tweeted that Apple will donate an undisclosed amount for relief.
While they might not have hundreds of thousands of dollars to spare, various local businesses are also doing what they can to help. Refinery29 reports that So-Cal beauty brands Osea — whose founder lost her house to the Woodley fire — BeautyBlender, and Thrive Causemetics donated a day’s proceeds to evacuation efforts.
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@thrivecausemetics will donate 100% profits of all sales on Wednesday, November 14th to help those affected by the wildfires that have devastated communities in California. We have partnered with North Valley Animal Disaster Group, @northvalleycf, @americanredcross, @hsvc_ojai, @lafdfoundation, @we.love.malibu and @baby2baby to donate money and product to show the incredible power of giving. If your cart has been calling you – Wednesday is the day to hit the buy button! But you don't have to make a purchase to show your support! Simply repost this image using #thrivecausemetics and we will donate $5 to our wildfire relief partners on your behalf. Repost this image anytime until Giving Tuesday on November 27th and @thrivecausemetics will make a $5 donation to our wildfire relief partners on your behalf! Let’s Thrive for California! #californiafires
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💔 Fire Update 💔We evacuated on Friday and are happy to share that our family is safe and we are together. However, we are very sad to report that we’ve lost our family home in the Woolsey Fire. It was a magical little cottage where our parents were married, we grew up and where OSEA was born, our truest source of inspiration and our anchor. Up until 5 months ago it was also home to the main OSEA office. We are grateful beyond measure that our business is safe. . Our Mom has always told us that OSEA is taking us on a journey and we are simply meant to follow its path. This hasn’t always made sense but today it makes more sense than ever; we are certain the path is to now help our community. . Starting now through tomorrow night 100% of all profits from purchases will be used to support victims of the Woolsey fire. We will be selecting organizations with the most impactful reach as needs become more clear and the smoke has settled. . We have been truly overwhelmed by the love and support we have received from our community this weekend and awed by the bravery and courage of the firefighters and first responders. We hope that we can pass this support along. . With love and gratitude 💚 Jenefer, Melissa, Mary, Steve & David
A local Shake Shack also donated a day’s proceeds to the Ventura County Community Foundation and will be providing free meals to police, fire fighters, and rescue workers all week.