• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Retail

Here’s What It Will Cost to Buy All of Oprah’s ‘Favorite Things’ in 2018

By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
November 7, 2018, 10:49 AM ET

There’s no endorsement a retail product wants more in the holiday shopping season than a spot on Oprah’s Favorite Things. This year, 107 products have received the Winfrey push, the biggest list ever.

Winfrey has released this year’s list in the upcoming issue of her magazine O, and among the big-name winners are Amazon (which not only got a shout out for its Echo Spot, but is once again partnering with Winfrey to let people buy the products she favored), Lands End (whose hooded winter coat got a nod) and Samsung (for the second year in a row, its Q7FN QLED TV, which displays artwork when it’s turned off, made the list).

That’s all well and good if you’re Oprah rich. But for the rest of us, gathering those things is going to put a major dent in our bank account.

All totaled, purchasing each of the 107 items will run you just shy of $16,000. (Some of the items, though, are currently offering discounts that could lower that total a bit.) That’s about $2,000 more than the grand total of last year’s list.

Perhaps mindful of that price tag, this year’s Oprah’s Favorite Things list also keeps budget-restricted shoppers in mind, with 50 items below $50.

So what’s driving the price up? Here are a few of the more notable items:

Story Bikes Electric Step-Through Bike

This unisex bike not only lets you cruise around town at speeds of up to 20mph, it also includes a USB outlet to charge your phone and will go up to 45 miles on a single charge. It’ll run you $1,695 normally.

Izola Cocktail Straws

As restaurant chains do away with straws, Winfrey is promoting these copper plated, stainless steel reusable ones, which carry a $20 price tag.

Pitcher No. Nine Hundred Seventy One

Pour your lemonade from this $198 pitcher, which also doubles as a decorative vase.

Carl the Drinking Chocolate Snowman

We love hot cocoa too, but $38 seems a bit high for five to eight cups.

Popinsanity Artisanal Popcorn Multi-Flavored Popcorn Tin

Same thinking as with Carl above. Popcorn. Great! $180 popcorn? What?

About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

See full bioRight Arrow Button Icon

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Retail

Outgoing Walmart CEO Doug McMillon
SuccessMillionaires
Walmart’s CEO Doug McMillon out-earns the average American’s salary in less than 20 hours—during a typical 30-minute commute, he’s already made $1,563
By Emma BurleighJanuary 9, 2026
2 days ago
Nela Richardson, chief economist at Automatic Data Processing Inc. (ADP).
EconomyLabor
For jobless Gen Z, healthcare is the place to be as blue-collar hiring outstrips office jobs, says ADP’s top economist
By Eleanor PringleJanuary 8, 2026
3 days ago
Trump Store
PoliticsRetail
‘Trump must be doing wonders for the economy’: Online commenters jeer closure of suburban Philly Trump Store that ‘has kind of run its course’
By Mike Catalini and The Associated PressJanuary 7, 2026
4 days ago
RetailSoutheast Asia 500
Jollibee shares surge after the Filipino fried chicken chain says it’ll spin off its ‘higher-growth but more volatile’ global business
By Angelica AngJanuary 7, 2026
4 days ago
RetailLuxury
How a real estate scion’s risky dealmaking pushed Saks Global to the brink
By Phil WahbaJanuary 6, 2026
5 days ago
A McRib sandwich next to a red and white cardboard container reading "McRib" with the McDonald's arch on it.
LawFood and drink
What is the McRib really made of? A federal class action lawsuit alleges McDonald’s is misleading customers
By Sasha RogelbergJanuary 6, 2026
5 days ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Health
Bill Gates warns the world is going 'backwards' and gives 5-year deadline before we enter a new Dark Age
By Eleanor PringleJanuary 9, 2026
2 days ago
placeholder alt text
C-Suite
Silicon Valley billionaire flies coach out of solidarity: 'If I'm going to ask my employees to do it, I need to do it, too'
By Nick LichtenbergJanuary 9, 2026
2 days ago
placeholder alt text
Success
Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interview
By Emma BurleighJanuary 8, 2026
3 days ago
placeholder alt text
Economy
As U.S. debt soars past $38 trillion, the flood of corporate bonds is a growing threat to the Treasury supply
By Jason MaJanuary 10, 2026
14 hours ago
placeholder alt text
Economy
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streams
By Jacqueline MunisJanuary 10, 2026
22 hours ago
placeholder alt text
Success
Bill Gates donated record $8 billion to Melinda French Gates' foundation as part of their divorce settlement
By Marco Quiroz-GutierrezJanuary 9, 2026
2 days ago