The tech giant is making a commitment to removing misleading ads. Google told the Wall Street Journal it removed more than 100 ads every second for violating some part of its policies. Now, it’s also implementing a verification program to further combat bad actors.
The program is meant to ensure that only legitimate third-party tech support companies will be able to advertise on Google. The company announced it will also restrict the category globally in a blog post Friday.
The move comes after an investigation from the Wall Street Journal found fraudulent tech support ads masquerading as larger companies like Apple. Scammers would utilize Google’s advertising system to create misleading ads. The ads would display a link to Apple’s website, but the number in the ad would direct to a call center that the Wall Street Journal says “engages in tech-support scams.”