• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceWarren Buffett

Why Warren Buffett Loves Apple Stock

By
Jen Wieczner
Jen Wieczner
Down Arrow Button Icon
By
Jen Wieczner
Jen Wieczner
Down Arrow Button Icon
May 7, 2018, 5:38 PM ET

Although Warren Buffett regrets not buying Google and Amazon stock, he isn’t making the same mistake with Apple.

After first investing in Apple in 2016, the iPhone maker is now the largest holding of Buffett’s Berkshire Hathaway, which owns a staggering 250 million Apple shares, Buffett said Saturday. That makes his Apple position worth about $46.3 billion at current prices.

But at the annual Berkshire Hathaway meeting in Omaha Saturday, Buffett faced questions about how he became so bullish on Apple (AAPL)—after famously avoiding tech stocks for most of his investing lifetime.

“I didn’t go into Apple because it was a tech stock in the least,” Buffett explained at the Berkshire meeting. “I went into Apple because I came to certain conclusions about both the intelligence with the capital they deploy, but more important the value of their ecosystem and how permanent that ecosystem could be.”

Apple, whose stock hit a new record high Monday, has been a major winner for Berkshire Hathaway: Apple’s stock price has roughly doubled in the two years since Berkshire initially disclosed its stake.

Buffett is a big fan of so-called economic moats, or advantages that allow companies to retain their customers despite the competition—which for Apple is the iPhone, he said. “We’re betting on the success of Apple products like the iPhone, and I see characteristics in that that make me think it’s extraordinary,” Buffett said.

But there’s another reason Buffett loves Apple besides its tech gadgets: Apple’s massive cash hoard, which allows it to buy back a lot of its own stock.

After offering its first stock buyback in August 2012, Apple has bought back $200 billion worth of stock, and just announced last week that it would repurchase an additional $100 billion in its shares.

While stock buybacks are a controversial way for companies to spend cash that they could otherwise invest in growth or acquisitions, Buffett said that in Apple’s case it makes sense.

“I think it’s extremely hard to find acquisitions that would be accretive to Apple that would be in the $50 billion, or $100 billion or $200 billion range,” Buffett said. “I’m delighted to see them repurchasing shares.”

Apple’s buybacks also mean that Berkshire Hathaway, which owns roughly 5% of Apple’s outstanding shares, could end up owning a larger percentage chunk of the tech company in the future—simply because there will be fewer shares left after Apple buys them up.

“I love the idea of having our 5% grow to 6 or 7% without us laying out a dime,” Buffett said. “It’s worked for us in many other situations.”

Although investors enjoy speculating on which companies Apple should acquire, Buffett, ironically, is quite pessimistic about its M&A potential.

“As I look around the horizon, I don’t see anything that would make a lot of sense for them [to buy] in terms of what they’d have to pay and what they would get,” said Buffett, who is known for investing in low-priced stocks. “Whereas I do see a business that they know everything about, and where they may or may not be able to buy at an attractive price when they repurchase their shares.”

In other words, the business that looks most attractive for Apple to buy is Apple itself. “Like I say, [Apple CEO] Tim Cook can do simple math and he can probably do very complicated math too,” Buffett added. “So we very much approve of them repurchasing shares.”

About the Author
By Jen Wieczner
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

The Bank of America logo on a green layered background.
Personal FinanceCertificates of Deposit (CDs)
Bank of America CD rates 2026: How to ensure you get the highest APY
By Joseph HostetlerFebruary 3, 2026
10 minutes ago
The Citizens Bank logo on a green layered background.
Personal FinanceCertificates of Deposit (CDs)
Citizens Bank CD rates 2026: Strong APY (but can you afford it?)
By Joseph HostetlerFebruary 3, 2026
1 hour ago
Pharrell Williams
SuccessCareers
Pharrell Williams admits he never stops working despite a $250 million net worth: ‘If you do what you love every day, you’ll get paid for free’
By Emma BurleighFebruary 3, 2026
1 hour ago
C-SuitePayPal Holdings
PayPal dumps CEO in surprise shake-up, poaches HP’s top exec as replacement
By Jeff John RobertsFebruary 3, 2026
2 hours ago
PoliticsDonald Trump
Meet the Palm Beach billionaire who paid $2 million for a private White House visit with Trump
By Tristan BoveFebruary 3, 2026
2 hours ago
Personal FinanceCertificates of Deposit (CDs)
Digital Federal Credit Union CD rates 2026: Wide selection of CDs with impressive return rates
By Joseph HostetlerFebruary 3, 2026
2 hours ago

Most Popular

placeholder alt text
Economy
'I just don't have a good feeling about this': Top economist Claudia Sahm says the economy quietly shifted and everyone's now looking at the wrong alarm
By Eleanor PringleJanuary 31, 2026
3 days ago
placeholder alt text
Future of Work
Ford CEO has 5,000 open mechanic jobs with up to 6-figure salaries from the shortage of manually skilled workers: 'We are in trouble in our country'
By Marco Quiroz-GutierrezJanuary 31, 2026
3 days ago
placeholder alt text
Success
In 2026, many employers are ditching merit-based pay bumps in favor of ‘peanut butter raises’
By Emma BurleighFebruary 2, 2026
1 day ago
placeholder alt text
Personal Finance
Current price of silver as of Monday, February 2, 2026
By Joseph HostetlerFebruary 2, 2026
1 day ago
placeholder alt text
Big Tech
The Chan Zuckerberg Initiative cut 70 jobs as the Meta CEO’s philanthropy goes all in on mission to 'cure or prevent all disease'
By Sydney LakeFebruary 1, 2026
2 days ago
placeholder alt text
Cybersecurity
Top AI leaders are begging people not to use Moltbook, a social media platform for AI agents: It’s a ‘disaster waiting to happen’
By Eva RoytburgFebruary 2, 2026
24 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.