• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Tech

Facebook Used 3.5 Billion Instagram Photos to Improve Its Artificial Intelligence

By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
May 2, 2018, 2:50 PM ET

Facebook has improved the capabilities of its computers to better categorize objects in photos by studying 3.5 billion Instagram photos.

The social networking giant revealed its latest artificial intelligence project on Wednesday in San Jose, Calif., during the company’s annual F8 developer conference.

Facebook (FB) chief technology officer Mike Schroepfer explained to an audience of coders the challenges of improving the accuracy of computers to understand specific objects in photos. One of the biggest problems is not having enough properly labeled photos to train the computers to understand what is in them.

For example, before a computer can understand that an apple in a photo is indeed an apple, it needs to have been “trained” on previous photos of apples that humans accurately labeled with the right fruit.

Considering Facebook owns the popular Instagram photo sharing service, it makes sense that the company would want to use all of the data Instagram captures from photos people upload. It can then use those photos to improve its overall image-recognition capabilities.

Schroepfer said that Facebook took 3.5 billion Instagram photos, adorned with people’s hashtags to describe them, and was able to “produce state of the art results” on the popular ImageNet computer-vision benchmark, used by AI researchers as a gauge of their project’s effectiveness compared to others.

In an interview with Fortune prior to Facebook’s developer conference, Facebook’s head of applied computer vision Manohar Paluri said that one of the challenges training the company’s computers was that many of the Instagram photos had “noisy hashtags,” meaning that someone could have described a photo of a dog as a husky when in fact it was a different breed.

“The noise is all over the place,” Paluri said regarding the Instagram photos with inaccurate descriptions.

Once the computers were able to analyze the billions of photos, Facebook then essentially crosschecked the results using a popular linguistic database for the English language called WordNet, Paluri said.

In a research paper on the project, Facebook researchers said that by using WordNet, the company was able to group common hashtags with each other to cut down on the noise. For example, Instagram photos that came with the hashtag of “brown bear” were now associated with the photos that were labeled with the hashtag of the brown bear’s scientific name, “Ursus arctos arctos.”

As a result of this training process, Paluri said that Facebook’s computers could now distinguish between specific species of birds in photographs as well as the different weather conditions in those photos.

The system can now also tell the difference between different varieties of dosas, a popular crepe-like food, and recognize that the pancake like treats are part of the Indian cuisine, Paluri said.

The entire AI project took 22 days and required the power of 330 graphical processing units, or GPUs, which are good at these kinds of deep learning tasks.

Paluri said that with the improved ability to understand images, Facebook would be able to create more accurate audio descriptions of photos to its blind users.

Schroepfer said that the new AI image recognition improvements are already baked into various Facebook products.

“To be honest this is just the beginning,” Paluri said. “We are starting to learn from this data.”

Get Data Sheet, Fortune’s technology newsletter.

About the Author
By Jonathan Vanian
LinkedIn iconTwitter icon

Jonathan Vanian is a former Fortune reporter. He covered business technology, cybersecurity, artificial intelligence, data privacy, and other topics.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Tech

Future of WorkColleges and Universities
Top University of Minnesota grads are ‘at least as good, maybe better’ than the best and brightest from Harvard, former Goldman Sachs CEO says
By Jason MaJanuary 10, 2026
12 hours ago
InvestingStock Options
Investor Michael Burry reveals options bet against Oracle
By Carmen Reinicke, Jeran Wittenstein and BloombergJanuary 10, 2026
19 hours ago
cappelli
AIHuman resources
AI adoption isn’t an easy way to cut jobs—or easy at all, Wharton professor says: ‘The key thing … is just how much work is involved in doing it’
By Nick LichtenbergJanuary 10, 2026
21 hours ago
MagazineNetflix
Netflix’s $82.7 billion rags-to-riches story: How the a DVD-by-mail company swallowed Hollywood
By Natalie JarveyJanuary 10, 2026
23 hours ago
Bill Gates speaks onstage at the Bloomberg Philanthropies Global Forum 2025 at The Plaza Hotel on September 24, 2025 in New York City.
AIBill Gates
Bill Gates says AI could be used as a bioterrorism weapon akin to the COVID pandemic if it falls into the wrong hands
By Eleanor PringleJanuary 9, 2026
2 days ago
shapiro
Big TechMedia
Netflix’s competition isn’t sleep anymore. Its battle against YouTube is like fighting an ‘infinite number of monkeys,’ top strategist says
By Nick LichtenbergJanuary 9, 2026
2 days ago

Most Popular

placeholder alt text
Health
Bill Gates warns the world is going 'backwards' and gives 5-year deadline before we enter a new Dark Age
By Eleanor PringleJanuary 9, 2026
2 days ago
placeholder alt text
C-Suite
Silicon Valley billionaire flies coach out of solidarity: 'If I'm going to ask my employees to do it, I need to do it, too'
By Nick LichtenbergJanuary 9, 2026
2 days ago
placeholder alt text
Success
Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interview
By Emma BurleighJanuary 8, 2026
3 days ago
placeholder alt text
Economy
As U.S. debt soars past $38 trillion, the flood of corporate bonds is a growing threat to the Treasury supply
By Jason MaJanuary 10, 2026
15 hours ago
placeholder alt text
Economy
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streams
By Jacqueline MunisJanuary 10, 2026
24 hours ago
placeholder alt text
Success
Bill Gates donated record $8 billion to Melinda French Gates' foundation as part of their divorce settlement
By Marco Quiroz-GutierrezJanuary 9, 2026
2 days ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.