More than half, 53%, of job seekers experienced ghosting within the last year, according to a new report from pre-employment testing company Criteria. And that number just reached a three-year peak, as 48% of applicants were ignored by employers in 2025, and 38% were ghosted in 2024. 

Job seekers may point the finger at lethargic hiring managers, but in actuality, the worrying trend might chalk up to an overwhelming hiring process “increasingly ineffective” at finding the right match. 

“We’re seeing a surge in application volume, largely fueled by AI tools that make it easier than ever to apply and tailor résumés at scale,” Josh Millet, the cofounder and CEO of Criteria, tells Fortune. “The result is that hiring teams are spending more time reviewing applications, but getting less meaningful signals from each one.”

And as job seekers and hiring managers both increasingly use advanced technology, it’s muddying the best way to pick talent. Millet explained that the résumé, once the benchmark of a job application, is now becoming a “weaker signal” because it can be easily generated by AI. As more people highly tailor their résumé with AI tools, it then becomes harder to differentiate the frontrunner in a pool of polished applications. As a result, employers aren’t always answering back to the thousands of candidates who applied to an open role within the span of just hours. 

“Recruiters are inundated, screening methods are less reliable, and communication suffers,” Millet continued. “In many ways, ghosting is less about intent and more about a hiring process that hasn’t caught up to how candidates are applying today.”

‘Ghost jobs’ are also flooding the market, and job-seekers are losing faith 

AI has undoubtedly upended the hiring process and turned it into a numbers game; job-seekers send out a deluge of applications until something sticks, while managers are stuck sifting through thousands of candidates for every open role. The trend has been intensifying for years, leaving many job-hunters out in the cold—and sometimes, employers are intentionally ghosting.

About 81% of recruiters said that their employer posts “ghost jobs,” or roles that either don’t exist or have already been filled, according to a 2024 report from MyPerfectResume. 

Unlike conventional ghosting, these fake postings are created for a purposeful reason: about 38% of recruiters reported that they post fake positions to maintain a presence on job boards when they aren’t hiring, 36% did so to assess the effectiveness of their job postings, and 26% hoped gain insight into the job market and competitors. 

Jasmine Escalera, a career expert for MyPerfectResume, told Fortune in 2024  that another big reason is wanting to improve their employers’ image; nearly a quarter said that fake jobs help their company look like they’re not freezing hiring, and one fifth fessed up to posting ghost jobs to improve the reputation of their business.

“Companies are trying to project ‘We’re okay, we’re still maintaining hiring, that we’re still moving in a growth-oriented trend. In this market, our organization is doing well.’ That ties into why these fake jobs might be appearing more from a comforting perspective,” Escalera explained. “It really is about the business, the bottom line, showing growth, showing trends, and how that can connect to maintaining profit.”

But the trend is discouraging for candidates vying to land a new role.

“We often hear job-seekers saying, ‘I’m tired, I’m depressed, I’m desperate,’ using these very harsh words when it comes to the job market,” the career expert continued. “This is one of the reasons why they are losing faith in organizations and companies.”