• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Retail

White Castle Is Now Offering the Impossible Burger

By
Lisa Marie Segarra
Down Arrow Button Icon
By
Lisa Marie Segarra
Down Arrow Button Icon
April 12, 2018, 11:48 AM ET

White Castle is known for its iconic sliders, but the burgers are getting an update.

Starting Thursday, White Castle is offering a new plant-based slider option in addition to its original beef ones at 140 locations in New York, New Jersey and Chicago, according to a statement from the company. The new burgers from Impossible Foods are made of wheat protein, coconut oil, potato protein, and heme, which is an iron-rich compound giving the burger a more meaty taste, according to USA Today. The company’s burgers also have a meat-like texture and “bleed.”

The new Impossible Sliders will expand chain-wide to all 380 locations if popular enough, Quartz reported. It’s not the first meatless option at White Castle, which has offered its Veggie Slider since 2015, according to USA Today, though that menu item has less of a resemblance to fake meat. While the Impossible Burger is served at a variety of restaurants including Fatburger and Umami Burger, White Castle will be the largest single restaurant group to serve the item, the chain said in its statement.

“We think it will appeal to a broad range of customers — those that are meat eaters who want to try something different and non-meat eaters who want this,” White Castle CEO Laura Ingram told USA Today.

About the Author
By Lisa Marie Segarra
See full bioRight Arrow Button Icon

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Success
The scientist who helped create AI says it’s only ‘a matter of time’ before every single job is wiped out—even safer trade jobs like plumbing
By Orianna Rosa RoyleDecember 19, 2025
2 days ago
placeholder alt text
Economy
James Talarico says the biggest 'welfare queens' in America are 'the giant corporations that don't pay a penny in income taxes'
By Dave SmithDecember 20, 2025
23 hours ago
placeholder alt text
Success
As graduates face a ‘jobpocalypse,’ Goldman Sachs exec tells Gen Z they need to know their commercial impact 
By Preston ForeDecember 18, 2025
3 days ago
placeholder alt text
Economy
Sneaking unemployment rate means the U.S. economy is inching closer to a key recession indicator, says Moody’s
By Eleanor PringleDecember 19, 2025
2 days ago
placeholder alt text
Future of Work
'They'll lose their humanity': Dartmouth professor says he's surprised just how scared his Gen Z students are of AI
By Nick LichtenbergDecember 20, 2025
21 hours ago
placeholder alt text
AI
Meta’s 28-year-old billionaire prodigy says the next Bill Gates will be a 13-year-old who is ‘vibe coding’ right now
By Eva RoytburgDecember 19, 2025
2 days ago

Latest in Retail

Future of Workthe future of work
A Walmart employee nearly doubled her pay after entering its pipeline for skilled tradespeople. ‘I was able to move out of my parents’ house’
By Anne D'Innocenzio and The Associated PressDecember 20, 2025
11 hours ago
Photo of Elon Musk
TechTesla
Tesla’s chief designer accidentally smashed a $61K Cybertruck’s ‘armor glass’ window with a metal ball. Now he says it was a ‘great marketing moment’
By Sasha RogelbergDecember 20, 2025
20 hours ago
jewelry
EconomySmall Business
‘This year is just not a jewelry Christmas’: Meet a 64-year-old small businesswoman who’s seen her Main Street decline for the last decade
By Makiya Seminera and The Associated PressDecember 19, 2025
2 days ago
Levin
AIgoogle search
From search to discovery: how AI Is redrawing the competitive map for every brand
By Eugene LevinDecember 19, 2025
2 days ago
RetailWomen
Walmart’s women truckers surge thanks to $115,000 starting pay and other perks bringing in nontraditional candidates
By Marco Quiroz-GutierrezDecember 18, 2025
3 days ago
Nathaniel Ru
RetailRestaurants
Sweetgreen co-founder is stepping down from executive role
By Redd Brown and BloombergDecember 17, 2025
3 days ago