• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
EPA

The EPA Wants to Roll Back Regulations on Car Makers. Here’s What That Means for the Auto Industry.

By
Grace Donnelly
Grace Donnelly
Down Arrow Button Icon
By
Grace Donnelly
Grace Donnelly
Down Arrow Button Icon
March 30, 2018, 4:05 PM ET
EPA Chief Scott Pruitt Testifies At House Hearing On Mission Of The EPA
WASHINGTON, DC - DECEMBER 7: Environmental Protection Agency Administrator Scott Pruitt testifies before the House Energy and Commerce Committee about the mission of the U.S. Environmental Protection Agency on December 7, 2017 in Washington, DC. (Photo by Pete Marovich/Getty Images)Pete Marovich—Getty Images

The Environmental Protection Agency is considering a rollback of emissions regulations and fuel economy standards put in place during the Obama Administration, the New York Times reported Thursday.

Measures requiring auto makers to achieve an average fleet fuel efficiency of 50 miles per gallon by 2025 were created to reduce emissions that cause climate change, but car companies have protested them for years.

In late February 2017, the Alliance of Automobile Manufacturers, which represents General Motors, Toyota, Volkswagen, and nine other automakers, sent a letter to EPA head Scott Pruitt calling the fuel efficiency rules “the product of egregious procedural and substantive defects” that are “riddled with indefensible assumptions, inadequate analysis and a failure to engage with contrary evidence.”

In March 2017, the Trump Administration ordered a review of the Obama-era regulations.

Pruitt has already submitted a 16-page plan to the White House for approval, according to an EPA spokeswoman. He is expected to frame the deregulation as a move that will make larger vehicles, like trucks, vans, and sport utility vehicles, more affordable, say people familiar with the plan.

This poses a solution to a problem that doesn’t seem to exist, since trucks and SUVs are routinely top-selling vehicles in the U.S., with the mid-size SUVs and pickup trucks accounting for 55% of all vehicle sales in 2017, according to Kelly Blue Book. The Ford F-series was the best-selling vehicle in the world last year, and has been the top-seller in the U.S. for more than 30 years.

It’s a move that could actually damage the auto industry.

“Rolling back fuel-efficiency and emissions targets would make zero sense economically for anyone but oil companies,” says David Richardson, the executive director of business development at Impax Asset Management. “In fact, it would set back American car companies and those working for them because the global automotive market is moving the opposite direction, away from gas guzzlers and toward cleaner, more efficient cars and associated technology.”

Component suppliers would also take a hit. These companies employ twice as many Americans as the automakers they service and contribute nearly 2.4% of U.S. GDP. Weakened standards could cause losses of $3.3 billion a year between 2022 and 2025 due to lost sales of fuel-efficient technologies, according to analysis by Ceres, a sustainability nonprofit organization.

The rollback of Obama-era EPA regulations will set off yet another legal standoff between the federal government and the state of California.

California, which is already engaged in more than 25 court battles with the Trump Administration over issues including immigration, the 2020 census, transgender military service, healthcare, and environmental concerns, will sue to maintain the fuel efficiency standards the state has created.

California has a special waiver that allows it to impose stricter air pollution standards under the 1970 Clean Air Act.

This could lead to two separate sets of regulations — one for California and the 12 other states that will follow suit in challenging the EPA’s decision and one for the rest of the country — and therefore two separate markets of car buyers.

Economists and climate change scientists have said that even the fuel efficiency standards currently in place at the EPA are not effective enough.

“The current fuel economy standards do not create much incentive for people to move to smaller vehicles,”Lucas Davis, a professor of economic analysis at UC Berkeley told Fortune. “That’s a real limitation of the way the current fuel economy standards work.”

About the Author
By Grace Donnelly
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Jerome Powell, chairman of the US Federal Reserve, during a news conference following a Federal Open Market Committee (FOMC) meeting in Washington, DC, US, on Wednesday, April 29, 2026.
BankingFederal Reserve
‘They left me no choice’: Powell isn’t going anywhere—blocking Trump from another Fed appointee
By Eva RoytburgApril 29, 2026
3 minutes ago
steyer
PoliticsCalifornia
Tom Steyer runs for California governor on class traitor platform: ‘I’m the billionaire who wants to tax other billionaires’
By Sophie Austin and The Associated PressApril 29, 2026
12 minutes ago
A UPS employee pulls a cart full out packages.
EconomyTariffs
FedEx and UPS are pledging to give their tariff refunds back to consumers, and the sum will likely top $5 billion
By Sasha RogelbergApril 29, 2026
43 minutes ago
WASHINGTON, DC - JUNE 25: Fed Chair Jerome Powell testifies before the Senate Committee on Banking, Housing, and Urban Affairs during a hearing to "examine the Semiannual Monetary Policy Report to the Congress" on Capitol Hill on June 25, 2025 in Washington, DC. Powell says that the central bank will wait for clearer economic signals on the effects of President Donald Trump's tariffs on the economy before cutting interest rates, despite pressure from the President and divisions among Fed officials. (Photo by Kent Nishimura/Getty Images)
Bankingjerome powell
Jerome Powell defies Trump one last time, holding rates steady: ‘The facts have moved decisively in the hawkish direction,’ top economist says
By Eva RoytburgApril 29, 2026
46 minutes ago
Meta quietly rolls out stablecoin payments four years after demise of controversial Libra project
CryptoMeta
Meta quietly rolls out stablecoin payments four years after demise of controversial Libra project
By Jack Kubinec and Ben WeissApril 29, 2026
58 minutes ago
How JPMorgan’s CIO is reshaping work at the bank with a $19.8 billion annual tech and AI budget
NewslettersCIO Intelligence
How JPMorgan’s CIO is reshaping work at the bank with a $19.8 billion annual tech and AI budget
By John KellApril 29, 2026
2 hours ago

Most Popular

Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
2 days ago
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
AI
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
By Sasha RogelbergApril 28, 2026
1 day ago
‘Take the money and run’: Johns Hopkins economist Steve Hanke on why the UAE quit OPEC
Energy
‘Take the money and run’: Johns Hopkins economist Steve Hanke on why the UAE quit OPEC
By Shawn TullyApril 29, 2026
12 hours ago
Current price of gold as of April 28, 2026
Personal Finance
Current price of gold as of April 28, 2026
By Danny BakstApril 28, 2026
1 day ago
The U.S. military may have already used up half of its most expensive missiles, and it could take up to 4 years to rebuild its stockpiles
Politics
The U.S. military may have already used up half of its most expensive missiles, and it could take up to 4 years to rebuild its stockpiles
By Sasha RogelbergApril 24, 2026
5 days ago
Current price of silver as of Tuesday, April 28, 2026
Personal Finance
Current price of silver as of Tuesday, April 28, 2026
By Joseph HostetlerApril 28, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.